I founded RxTro in 2015 with aim of improving the communication between medical practices and the pharmaceutical industry. As a representative, a largely paper based system of paper calendars, rep business cards and faxed meeting invitations was not helping me do my job. RxTro centralises all these processes on a single web based platform so that representatives can see the times that HCPs would prefer that they attend, doctors can easily find the rep for a particular product and are aware of what educational meetings are occuring in their area.In the last few years, it is now used by every pharmaceutical company in Australia, 800 specialist services companies and 1,200 allied health providers and growing all the time. I am very excited for what's ahead with RxTro and look forward to the years to come.

Lead targeting process and implementation. Conduct targeting effectiveness analysis, analysis of productive frequencies, and design alternative scenarios to close gaps identified. Carry out situation and gap analysis of targeting process in the affiliate. Propose and facilitate creation of Action Plans. Lead implementation and follow up.Communicate and educate on SFE behaviours and indicators pursuing a measurement culture in the organization. Provide ongoing measurement of metrics, data analysis, monitoring and propose any corrective actions. Define metrics and measurement. Partner with other areas (HR, IT, Market Research, Commercial, Medical, Training, etc) in order to define and implement processes to optimize productivity of the sales force. Link processes and results.Educate the organization in the concepts, processes, methodology and benefits of SFE, create and lead a project team involving all related areas in order to implement process and maintain ongoing communication among key players of the process. Manage SFA. Customize CRM software according to the business strategic needs. Education to users and provide database administration. Provide administrative support and customer service to users.Work with team to increase the use of and users of commercial systems to gain maximum benefit from company investment, potential business efficiencies, remote access;Actively seek, identify, analyze, and present new Commercial Excellence opportunities and improvement ideas to senior management on an ongoing basis.Liaise with other IT staff to develop strategies to integrate systems and support processes

Administer the CRM – liaise with vendor, manage data integrity, train users, conduct audits, feedback issues to team, proactively seek to improve functionalityWork with team to increase the use of and users of commercial systems to gain maximum benefit from company investment, potential business efficiencies, remote accessConduct user education/training where necessary; mentor new representatives in use of CRM and other commercial reporting systemsLiaise with IT to develop strategies to integrate systems and support processesAttend ongoing training provided and share knowledge with teamAssist in the data management and analysis with team.

Moved onto a territory that was underperforming, contributing 2.3% of the national sales in the 12 months prior and given challenging targets throughout the year (2.5% in Cycle 1, 2.8% in Cycle 2 and 3.0% in Cycle 3). Through the rigid execution of a territory plan, targeting high sales areas, grew the territory 75.8% in the previous 12 months compared to 30% growth of the product nationally.

I worked commission only door-to-door sales selling long distance phone services, mobile phones, credit cards in supermarkets and energy contracts at different times. Overall I enjoyed my time with Cobra. It gave me a solid grounding in a work environment where I had to work hard and learn quickly to maintain my income.