Resolve is a complete 'buy now, pay later' B2B payments and net terms solution. If you’re looking for a better way to manage every aspect of offering B2B net terms; customer credit checks, financial risk, cash flow, payments, reminders, reconciling - Resolve is here to help. We believe in making it simple to offer and manage net terms. Get paid by Resolve in a day, and we’ll let your customers pay us in 30, 60, or 90 days.

The growth strategies implemented worked so well that we decided to make it exclusive!

As Director of Demand Generation, I led a team that was responsible for pipeline generation and achieving quarterly & yearly revenue targets. Implemented a multi-pronged demand generation strategy working with marketing, sales, business development, partnerships & customer success teams in order to achieve and exceed pipeline & revenue goals. Key highlights included:- Increased Sales Qualified Opportunities by 25% YOY- Exceeded 2021 pipeline targets by 15% (+ $3.2m YOY)- Highest ever net new logs signed in a company history (+ 53%)- 25% increase in booked revenue YOY.

As Head of Digital Marketing, I am responsible for demand generation and marketing-sourced pipeline through integrated marketing campaigns.During this period I also led the marketing team for 8 months which included having 5 direct reports, being reasonable for all investor and board relations, and ensuring the marketing team hit and exceeded all targets. This was while the company looked to backfill the VP of Marketing role. Results while Head of Digital Marketing included:- 40% increase in Sales Qualified Opportunities - 35% increase in marketing-generated pipeline - 130% increase in marketing-sourced revenue.

Refresh Financial, a Kelowna-based fintech company, excels in offering underserved Canadians affordable access to credit.As a strategic advisor to the marketing and sales teams, I led customer acquisition campaigns and crafted strategies aimed at building a scalable lead generation funnel that produced actual customers, not just leads. My objective was to position the company for acquisition.I'm proud to share that Refresh Financial was successfully acquired by Borrowell, achieving a 35% higher valuation than when I first joined.

Managed a team of three Digital Advertising Specialists, helping build and implement their clients ABM campaigns.

Created and implemented Account Based Marketing Campaigns for clients on platforms such as LinkedIn, Facebook, Twitter, AppNexus, Tradedesk, Instagram & Google AdWords.Worked with medium and enterprise-level companies on their Account Based Marketing Campaigns. Clients included the likes of Nutanix, Mulesoft, and Copper CRM.Developed Account Based Marketing Campaigns for a multitude of budgets ranging from $5,000 to $1,000,000 a month. Helped customers implement and create an A/B testing model for all campaigns to drive active pipeline within their target accounts.Strategized with customers on their future digital advertising campaigns for each quarter.Provided weekly analysis reports for clients to determine the effectiveness of each campaign. This would look at lead creation, opportunities created and influenced, target account penetration and closed-won opportunities (These reports were created through a multitude of CRM's & Marketing Automation Platforms).

My role is to generate high-quality leads for our Sales Department through multiple Digital Marketing Campaigns with ROI being at the forefront of these campaigns. SEO - Create backlinks, optimise meta tags, creation of specific keyword landing pages using different tools like Instapage, Ahrefs and Codeanywhere.PPC - Create, run and optimise PPC campaigns on many different platforms such as Google AdWords, Bing, AdRoll & Capterra. Website Management - Update and create new pages on the Bizimply website. Proficient in Wordpress, CSS & HTML.Email Marketing - Multiple email marketing campaigns sent weekly through Campaign Monitor. Goals were to increase website traffic and lead nurture. Content Creation - Create weekly blog posts on industry specific topics and target Bizimply's different buyer personas. Keyword & SEO strategy would be implemented when creating all blog posts.Social Media Management - Manage and update all of Bizimply's social media accounts including Twitter, Facebook, LinkedIn & Google+. Created multiple paid campaigns on Facebook (Facebook Power Editor), LinkedIn & Twitter. Data Analysis - Used Google Analyics to report on all marketing activities weekly through multiple KPI sheets.

Content Creation: Created an inbound marketing strategy for The Shebeen. Weekly blog posts and ebooks were created and pushed through various social media platforms and email lists. PPC: Set up and ran multiple PPC campaigns via Google AdWords, Facebook & Instagram. Specific landing pages and CTA’s were created and A/B tested for these campaigns. This resulted in an increase of lead generation by 24% in its first month of implementation.Website Management: Update content and create new pages on The Shebeen website via Wordpress.Social Media: Update and create new content for all social media pages to encourage customer interaction & improve brand awareness with the aid of social media planners. In 8 months following on Facebook, Twitter & Instagram tripled. Event Management: Organized and managed The Shebeen’s presence at nationwide events such as The Taste of Dublin (winners of best exhibit 2015), Web Summit 2015, The Wedding & Honeymoon Show, National Ploughing Championships 2015 and The Kinsale Shark AwardsMarket Research: Conducted extensive market research into the US drinks industry and buyer habits prior to our launch within in the US market.

- Create, design & proof all marketing material for the Emjoi brand.- Liaise with designers to alter product packaging, artwork and instruction booklets for the Emjoi brand across multiple international markets.- Worked with different marketing managers from the UK, Spain, Portugal, Australia & Canada to edit and create marketing material for the Emjoi brand.- Create an online learning tool for Viviscal customers and wholesalers to help understand the product and its benefits.- Help Coordinate Lifes2Good’s 2014 international conference held in Galway. - Conduct market research into the current industry leaders within the Women’s Sports Nutrition Industry.