Liam Cooper

Liam Cooper Email and Phone Number

Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years
Liam Cooper's Location
Stoke-On-Trent, England, United Kingdom, United Kingdom
Liam Cooper's Contact Details

Liam Cooper personal email

n/a
About Liam Cooper

A senior product industry expert, previously Head of Product for the DAZN Bet Sportsbook and responsible for the success of the bet365 Sportsbook (ex bet365 for 16 years).Experienced in delivering products and enhancements to improve User Experience and drive business growth in line with the company’s overall strategy, improving P&L performance. Working in a fast paced, waterfall and agile environment with proven expertise in managing cross-functional teams throughout the product lifecycle and optimising growth potential.Passionate about improving the product to be an industry leader, driving innovation and improving commercial performance.Experienced in delivering products across apps, mobile and web whilst creating compelling product visions and leading complex digital roadmaps. By working on products that I often use, it allows me to have empathy for the user and an intuitive sense of what they need. This, along with my industry, product and management background, provides good measure in reviewing and delivering solutions fit for purpose to drive improvement in commercial performance across digital products.

Liam Cooper's Current Company Details

Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years
Liam Cooper Work Experience Details
  • Dazn Bet
    Head Of Product - Sports
    Dazn Bet Feb 2024 - Jul 2024
    - Target strategies with key stakeholders to define a clear vision and establish goals that align with our business and product strategy.- Lead the product strategy for the Sportsbook, focusing on gap analysis and innovation.- Responsible for defining, tracking and improving the Sports betting experience product performances against established OKRs, KPIs and targets across all our global markets.- Responsible for all product activities, prioritization and planning of product roadmaps across DAZN bet and suppliers for the Sportsbook and Trading platforms.- Collaborate with all areas of the business (Operations, Trading, Marketing, Legal, Compliance etc.) to ensure the Sports platform is developed in line with business requirements, providing a clear product direction.- Interacting, integrating and maintaining relationships with third parties.- Maintain Sportsbook product expertise and be the point of contact across the business.- Enhance product development by staying close to industry trends, market demands and emerging technology.- Shaping new and existing product enhancements.- Producing and reviewing detailed requirement documents outlining the scope of changes to be implemented.- Supporting teams with the implementation of changes throughout the product life cycle.- Provide feedback and input into new product ideas and enhancements to existing products.
  • Bet365
    Product Development Manager - Sports
    Bet365 Mar 2021 - Feb 2024
    - Target strategies with key stakeholders to define a clear vision and establish goals that align with our business and product strategy.- Leading the product strategy for the Sportsbook, focusing on gap analysis and innovation.- Leading the product strategy for the Fantasy Sports offering and Free to Play games.- Define KPIs and access measurement and success.- Contribute to and define the overall product vision and strategy, including driving the product road map.- Define and prioritize business requirements based on business goals, industry and product trends.- Identify product gaps, generate new ideas and oversee prioritization.- Acting as a catalyst for positive change and a bridge between departments across the group.- Managing and leading the introduction of new site features and offers for the Sportsbook product.- Collaborate with other areas of the business (Operations, Trading, Marketing, Legal, Compliance etc.) to ensure the Sports platform is developed in line with business requirements, providing a clear product direction.- Interacting, integrating and maintaining relationships with third parties.- Maintain Sportsbook product expertise and be the point of contact across the business.- Enhance product development by staying close to industry trends, market demands and emerging technology.- Shaping new and existing product enhancements.- Producing detailed requirement documents outlining the scope of changes to be implemented.- Supporting teams with the implementation of changes throughout the product life cycle.- Provide feedback and input into new product ideas and enhancements to existing products.- Reporting on customer usage reports for bet365’s platforms each period.
  • Bet365
    Senior Software Product Analyst - Sports
    Bet365 Mar 2020 - Mar 2021
    • Shaping new and existing product enhancements.• Producing detailed requirements documents outlining the scope of changes to be implemented.• Supporting teams with the implementation of changes throughout the product life cycle.• Define and prioritise business requirements based on market and product trends.• Identify product gaps, generate and shape new ideas that will improve user experience.• Lead and support cross functional teams to enhance the product.• Liaising with Marketing, Operations and CRM to agree KPIs and maximize our investment.• Reporting on customer usage reports for bet365’s platforms each period.• Carrying out competitor analysis to maintain marketplace awareness.• Reviewing wider industry and technology changes to use the latest technology advancements.• Integrating third party providers.• Provide training and support on new product enhancements for areas of the business.
  • Bet365
    Software Product Analyst - Sports
    Bet365 Apr 2018 - Mar 2020
    • Define and prioritise business requirements based on market and product trends.• Identify product gaps, generate and shape new ideas that will improve user experience.• Lead and support cross functional teams to enhance the product.• Reporting on customer usage reports for bet365’s platforms each period.• Carrying out competitor analysis to maintain marketplace awareness.• Reviewing wider industry and technology changes to use the latest technology advancements.• Working with third parties on new integrations.
  • Bet365
    Design Implementation Analyst
    Bet365 Apr 2016 - Apr 2018
    • Analyse and provide detailed designs for new ideas and features to improve the existing Live products.• Provide detailed documentation to present ideas and new designs to stakeholders and senior management, discussing how to maximize ROI.• Supporting various teams throughout the process of implementation.• Managing and distributing the work across a sub-team.• Provide training for new and existing members of the team in various areas, including design tools, trading tools, sporting knowledge and betting knowledge.
  • Bet365
    Analyst And Tester
    Bet365 Sep 2012 - Apr 2016
    • Presenting new ideas and features to Senior Management.• Supporting daily releases to all bet365 products and platforms.• Usability and performance testing. Creating, updating and executing test scripts.• Training new team members and supporting various areas of the business: developers, design, operations, product.• Creating briefs for major sporting events and reviewing competitors’ products.
  • Bet365
    Mobile Applications Tester
    Bet365 Sep 2011 - Sep 2012
    Supporting the development of new features and supporting the Live bet365 mobile site. Preparation, guidance and delivery of test plans.
  • Bet365
    Mobile Betting Product Analyst
    Bet365 Sep 2010 - Sep 2011
    Supporting the development of new features and supporting the Live bet365 mobile site.
  • Bet365
    Customer Accounts Advisor
    Bet365 Feb 2008 - Sep 2010
  • Tesco
    Customer Assistant
    Tesco Mar 2006 - Feb 2008

Liam Cooper Skills

Online Gambling Sports Betting New Product Implementations Sports Mobile Applications Software Development Software Testing Requirements Analysis Product Design Jira Sportsbook Gambling User Experience Design Regression Testing Test Planning Testing Agile Methodologies Web Design Mobile Technology Functional Testing Analytical Skills Competitive Analysis Data Analysis Market Analysis Design Project Implementation Online Gaming Business Analysis User Experience Usability Testing Team Management Customer Support Leadership Spread Betting User Research Social Networking Web Content Management Sketch Betting Product Analysis New Product Ideas Product Development Interpersonal Skills Sports Development Mobile Devices Social Media Marketing Football Gaming Industry Affiliate Marketing Call Centers Customer Service Poker Team Leadership Manual Testing Performance Testing

Liam Cooper Education Details

Frequently Asked Questions about Liam Cooper

What is Liam Cooper's role at the current company?

Liam Cooper's current role is Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years.

What is Liam Cooper's email address?

Liam Cooper's email address is c8****@****l.co.uk

What schools did Liam Cooper attend?

Liam Cooper attended Staffordshire University, St Thomas More Cc.

What skills is Liam Cooper known for?

Liam Cooper has skills like Online Gambling, Sports Betting, New Product Implementations, Sports, Mobile Applications, Software Development, Software Testing, Requirements Analysis, Product Design, Jira, Sportsbook, Gambling.

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