Liam Cooper
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Liam Cooper Email & Phone Number

Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years
Location: Stoke-On-Trent, England, United Kingdom 10 work roles 2 schools
1 work email found @bet365.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 86%

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Work email l****@bet365.com
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Role
Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years
Location
Stoke-On-Trent, England, United Kingdom

Who is Liam Cooper? Overview

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Quick answer

Liam Cooper is listed as Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years based in Stoke-On-Trent, England, United Kingdom. AeroLeads shows a work email signal at bet365.com and a matched LinkedIn profile for Liam Cooper.

Liam Cooper previously worked as Head of Product - Sports at Dazn Bet and Product Development Manager - Sports at Bet365. Liam Cooper holds (Ba) Sports Studies from Staffordshire University.

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Email format at bet365.com

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{first}.{last}@bet365.com
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Profile bio

About Liam Cooper

A senior product industry expert, previously Head of Product for the DAZN Bet Sportsbook and responsible for the success of the bet365 Sportsbook (ex bet365 for 16 years).Experienced in delivering products and enhancements to improve User Experience and drive business growth in line with the company’s overall strategy, improving P&L performance. Working in a fast paced, waterfall and agile environment with proven expertise in managing cross-functional teams throughout the product lifecycle and optimising growth potential.Passionate about improving the product to be an industry leader, driving innovation and improving commercial performance.Experienced in delivering products across apps, mobile and web whilst creating compelling product visions and leading complex digital roadmaps. By working on products that I often use, it allows me to have empathy for the user and an intuitive sense of what they need. This, along with my industry, product and management background, provides good measure in reviewing and delivering solutions fit for purpose to drive improvement in commercial performance across digital products.

Listed skills include Online Gambling, Sports Betting, New Product Implementations, Sports, and 51 others.

10 roles

Liam Cooper work experience

A career timeline built from the work history available for this profile.

Head Of Product - Sports

- Target strategies with key stakeholders to define a clear vision and establish goals that align with our business and product strategy.- Lead the product strategy for the Sportsbook, focusing on gap analysis and innovation.- Responsible for defining, tracking and improving the Sports betting experience product performances against established OKRs, KPIs.

Feb 2024 - Jul 2024

Product Development Manager - Sports

- Target strategies with key stakeholders to define a clear vision and establish goals that align with our business and product strategy.- Leading the product strategy for the Sportsbook, focusing on gap analysis and innovation.- Leading the product strategy for the Fantasy Sports offering and Free to Play games.- Define KPIs and access measurement and.

Mar 2021 - Feb 2024

Senior Software Product Analyst - Sports

  • Shaping new and existing product enhancements.
  • Producing detailed requirements documents outlining the scope of changes to be implemented.
  • Supporting teams with the implementation of changes throughout the product life cycle.
  • Define and prioritise business requirements based on market and product trends.
  • Identify product gaps, generate and shape new ideas that will improve user experience.
  • Lead and support cross functional teams to enhance the product.
Mar 2020 - Mar 2021

Software Product Analyst - Sports

  • Define and prioritise business requirements based on market and product trends.
  • Identify product gaps, generate and shape new ideas that will improve user experience.
  • Lead and support cross functional teams to enhance the product.
  • Reporting on customer usage reports for bet365’s platforms each period.
  • Carrying out competitor analysis to maintain marketplace awareness.
  • Reviewing wider industry and technology changes to use the latest technology advancements.
Apr 2018 - Mar 2020

Design Implementation Analyst

  • Analyse and provide detailed designs for new ideas and features to improve the existing Live products.
  • Provide detailed documentation to present ideas and new designs to stakeholders and senior management, discussing how to maximize ROI.
  • Supporting various teams throughout the process of implementation.
  • Managing and distributing the work across a sub-team.
  • Provide training for new and existing members of the team in various areas, including design tools, trading tools, sporting knowledge and betting knowledge.
Apr 2016 - Apr 2018

Analyst And Tester

  • Presenting new ideas and features to Senior Management.
  • Supporting daily releases to all bet365 products and platforms.
  • Usability and performance testing. Creating, updating and executing test scripts.
  • Training new team members and supporting various areas of the business: developers, design, operations, product.
  • Creating briefs for major sporting events and reviewing competitors’ products.
Sep 2012 - Apr 2016

Mobile Applications Tester

Supporting the development of new features and supporting the Live bet365 mobile site. Preparation, guidance and delivery of test plans.

Sep 2011 - Sep 2012

Mobile Betting Product Analyst

Supporting the development of new features and supporting the Live bet365 mobile site.

Sep 2010 - Sep 2011

Customer Accounts Advisor

Feb 2008 - Sep 2010

Customer Assistant

Mar 2006 - Feb 2008
2 education records

Liam Cooper education

Education record

St Thomas More Cc
FAQ

Frequently asked questions about Liam Cooper

Quick answers generated from the profile data available on this page.

What is Liam Cooper's role at their current company?

Liam Cooper is listed as Senior Product Expert with a Proven Track Record in Driving Innovation and Growth.Ex DAZN Bet Head of Product - Sports |Ex bet365 Product - 16 years.

What is Liam Cooper's email address?

AeroLeads has found 1 work email signal at @bet365.com for Liam Cooper.

Where is Liam Cooper based?

Liam Cooper is based in Stoke-On-Trent, England, United Kingdom.

What companies has Liam Cooper worked for?

Liam Cooper has worked for Dazn Bet, Bet365, and Tesco.

How can I contact Liam Cooper?

You can use AeroLeads to view verified contact signals for Liam Cooper, including work email, phone, and LinkedIn data when available.

What schools did Liam Cooper attend?

Liam Cooper holds (Ba) Sports Studies from Staffordshire University.

What skills is Liam Cooper known for?

Liam Cooper is listed with skills including Online Gambling, Sports Betting, New Product Implementations, Sports, Mobile Applications, Software Development, Software Testing, and Requirements Analysis.

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