Senior Marketing Manager
CurrentLeicester City Football Club has established itself as one of the most competitive and popular teams in the English Premier League, having built on its success as Premier League champions in the 2015-16 season and FA Cup winners in 2021.As Senior Marketing Manager, my primary responsibility is to lead the marketing and insights functions (reporting to the Head of Marketing and Commercial Director), for all global revenue growth and development activities across partnerships, retail, memberships, tickets, and events.Working closely with the Commercial Director, I lead the development of creative pitches, sales materials, and commercial briefing documents, including the current adidas, King Power, FBS and Walkers partnerships – playing an instrumental role in securing the most high-value principle and apparel partnerships in the history of the club.I also lead on the redevelopment of the club’s e-commerce platforms, sponsorship sales tool, CRM & data warehouse and key e-commerce marketing solutions – which have resulted in consecutive yearly increases in conversion and revenue.