Leicester City Football Club has established itself as one of the most competitive and popular teams in the English Premier League, having built on its success as Premier League champions in the 2015-16 season and FA Cup winners in 2021.As Senior Marketing Manager, my primary responsibility is to lead the marketing and insights functions (reporting to the Head of Marketing and Commercial Director), for all global revenue growth and development activities across partnerships, retail, memberships, tickets, and events.Working closely with the Commercial Director, I lead the development of creative pitches, sales materials, and commercial briefing documents, including the current adidas, King Power, FBS and Walkers partnerships – playing an instrumental role in securing the most high-value principle and apparel partnerships in the history of the club.I also lead on the redevelopment of the club’s e-commerce platforms, sponsorship sales tool, CRM & data warehouse and key e-commerce marketing solutions – which have resulted in consecutive yearly increases in conversion and revenue.

Digital MarketingSocial Media MarketingBrandingNew Product DevelopmentLead GenerationCRMDirect MarketingContent MarketingPRBlogging

Enhance brand identity.Increase brand presence.Drive sales leads to website and sales team.Support distributors and affiliates.Develop and implement communication campaigns.Manage exhibition and event calendar against budget.Develop and maintain the CRM leads.Campaign analysis.Development and management of product literature.Liaise with creative, print and PR agencies to deliver to deadlines.

Working in a temporary role as the marketing department intern, I worked closely with a number of key brands - incl. Fayre & Square and Flaming Grill. Develop and implement multi-channel communication campaigns to drive sales and increase footfall.Enhance brand identities and increase brand presence.Manage full sports campaign for 300+ pubs across a number of brands.Create and distribute in-pub POS.Analyse and understand consumer habits to develop targeted campaigns to maximise customer spend and visits.Develop and distribute e-newsletters with targeted messaging.Increase e-newsletter subscribers and open rates.Assist with new concept development of the Flaming Grill brand.