Vp, Associate Planning Director
Liaised between client and agencies to develop customized media plans based on KPIs and budget requirements. Collaborated with internal media teams to ensure tactics were efficient and aligned to brand objectives. Ensured extended agency teams provided strategic recommendations to their respective clients. Responsible for +30% in revenue growth through new business and increased client media budgets.Categories: Tune-In / Entertainment, CPG, Telecom, Travel, Beauty & B2B