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Marketing Automation and Email specialist with a wealth of experience managing campaigns through Salesforce Marketing Cloud to help internal teams & clients realise their marketing automation potential through strategy, implementation, testing and reporting.Proven history of helping marketing and sales teams align and progress through data-driven marketing automation.Qualifications:- SFMC Email Specialist- SFMC Admin- SFMC Developer- SFMC Consultant- Salesforce Admin (ADM201)- Salesforce App Builder- Pardot specialist- Interaction StudioSoft skills:- Stakeholder management- Client training (in person & online)- Pre-sales meetings- Requirements gatheringSalesforce Marketing Cloud:- Platform setup (IP warming, RMM, SAP, etc.)- REST & SOAP API- Content Builder SDK- Custom preference centre builds- Relational database structure (Audience Builder, Cardinality, Populations, Relationships)- SFMC languages (AMPScript, SSJS)- SQL queries- Complex automations in JB and Automation Studio- Strong knowledge of Email, Audience, Social, Mobile & Web Studio & Content Builder- Working knowledge of Interaction and Ad StudioOther Salesforce products:- Working knowledge of core - Good knowledge of Datorama & PardotEmail development experience:- Building templates from design briefs- Optimising for mobile and email clients- Testing in LitmusWeb development experience:- Strong front end web development experience (HTML, CSS, JS + frameworks/libraries) - Good knowledge of 'usual' development tools/practices (BitBucket, GitHub, DevOps, VSCode)- Node.JS based Heroku applicationsCurrently learning:- Advanced JS- Spanish & Piano!
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Senior Technical ConsultantImmersiveUnited Kingdom -
Exploring Australia 😎Sydney Nov 2024 - PresentSydney, New South Wales, Australia
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Senior Technical ConsultantGlobant Dec 2022 - Nov 2024Abu Dhabi Emirate, United Arab Emirates -
Technical ConsultantGlobant Nov 2020 - Dec 2022 -
Technical ConsultantCloudshift Group Nov 2020 - Dec 2022London, England, United KingdomKey achievements:- Delivered various full suite SFMC projects with 5/5 CSAT- Delivered projects on Datorama enhancements- Provided solutions to Pardot, Datorama and Marketing Cloud managed service cases- Completed 6 SFMC accreditations, 4 Datorama certifications and 1 Salesforce accreditationMain tasks:- Understanding client business and how their requirements align to their challenges- Taking ownership of areas of the build (requirements refinement, design, build, QA, deploy)- Presenting at workshops and sessions with the client- Presenting in Sprint Playbacks, highlighting business value and benefits of the solution- Leading trainings / enablement sessions with the client- Supporting the development of others (eg. queries)- Delivering technical aspects of SFMC (AMPScript, SSJS, SQL) for things like API integrations, advanced segmentation and custom preference centres- Explaining technical concepts to a non technical audience- Adapting communication to the audience -
Crm & Automation ManagerCavalier London Apr 2019 - Nov 2020London, United KingdomSuccesses and skills gained:• Building email templates from scratch and testing to work across all ESP's using Litmus.• Using SQL in SalesForce Marketing Cloud (SFMC) to maintain Data Extensions.• Using AMPScript in SFMC to render content client-side on a subscriber-by-subscriber basis.• Using Node.JS, Axios and Heroku to deploy an app that automatically pulls content from JWPlayer's API to SFMC Data Extensions• Using various Marketing Automation platforms including; SFMC, Pardot, Mailchimp & AutoPilot• Working directly with clients to strategise and implement best practices to improve lead generation.
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Marketing Automation DeveloperLedger Bennett Apr 2017 - Apr 2019Milton Keynes, United KingdomLedger Bennett is a market-leading B2B demand generation agency focused on creating demand for clients’ products and services globally. As experts in multi-channel, multi-regional digital campaigns we support some of the world’s most successful brands in Performance Marketing and Demand Centre Development.Successes and skills gained:• Managing a team of 3 juniors.• Working within Oracle Eloqua to assist in the creation, and execution of, marketing campaigns.• Creating e-mails, landing pages and forms based on direction given by clients.• User acceptance testing of elements such as e-mails, landing pages, forms and canvases.• Completing detailed analytics & reporting and feeding back to clients and campaign owners.• Consulting clients across EMEA on how best to deliver their campaign nurtures.• Building and amending HTML/CSS templates.
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Frequently Asked Questions about Liam Edwards
What company does Liam Edwards work for?
Liam Edwards works for Immersive
What is Liam Edwards's role at the current company?
Liam Edwards's current role is Senior Technical Consultant.
What is Liam Edwards's email address?
Liam Edwards's email address is li****@****ant.com
What schools did Liam Edwards attend?
Liam Edwards attended Leeds Beckett University.
What skills is Liam Edwards known for?
Liam Edwards has skills like Data Entry, Customer Satisfaction, Communication, Team Leadership, B2b Marketing, Lead Generation, Customer Relationship Management, Cascading Style Sheets, B2b Marketing Strategy, Marketing Automation, Demand Generation, Microsoft Office.
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Liam Edwards
Morley -
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LIAM EDWARDS
Recruitment Operations Manager Offering Over 22 Years Experience In Permanent And Temporary Job Placements. Specialist In Industrial, Office, Commercial, Engineering, Warehouse And Hospitality Sectors.Stroud -
Liam Edwards
Southwell
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