Liam Edwards Email & Phone Number

United Kingdom

Sydney, New South Wales, Australia

Abu Dhabi Emirate, United Arab Emirates

London, England, United Kingdom

Key achievements:- Delivered various full suite SFMC projects with 5/5 CSAT- Delivered projects on Datorama enhancements- Provided solutions to Pardot, Datorama and Marketing Cloud managed service cases- Completed 6 SFMC accreditations, 4 Datorama certifications and 1 Salesforce accreditationMain tasks:- Understanding client business and how their requirements align to their challenges- Taking ownership of areas of the build (requirements refinement, design, build, QA, deploy)- Presenting at workshops and sessions with the client- Presenting in Sprint Playbacks, highlighting business value and benefits of the solution- Leading trainings / enablement sessions with the client- Supporting the development of others (eg. queries)- Delivering technical aspects of SFMC (AMPScript, SSJS, SQL) for things like API integrations, advanced segmentation and custom preference centres- Explaining technical concepts to a non technical audience- Adapting communication to the audience

London, United Kingdom

Successes and skills gained:• Building email templates from scratch and testing to work across all ESP's using Litmus.• Using SQL in SalesForce Marketing Cloud (SFMC) to maintain Data Extensions.• Using AMPScript in SFMC to render content client-side on a subscriber-by-subscriber basis.• Using Node.JS, Axios and Heroku to deploy an app that automatically pulls content from JWPlayer's API to SFMC Data Extensions• Using various Marketing Automation platforms including; SFMC, Pardot, Mailchimp & AutoPilot• Working directly with clients to strategise and implement best practices to improve lead generation.

Milton Keynes, United Kingdom

Ledger Bennett is a market-leading B2B demand generation agency focused on creating demand for clients’ products and services globally. As experts in multi-channel, multi-regional digital campaigns we support some of the world’s most successful brands in Performance Marketing and Demand Centre Development.Successes and skills gained:• Managing a team of 3 juniors.• Working within Oracle Eloqua to assist in the creation, and execution of, marketing campaigns.• Creating e-mails, landing pages and forms based on direction given by clients.• User acceptance testing of elements such as e-mails, landing pages, forms and canvases.• Completing detailed analytics & reporting and feeding back to clients and campaign owners.• Consulting clients across EMEA on how best to deliver their campaign nurtures.• Building and amending HTML/CSS templates.