Liam Galbraith Email & Phone Number

Mountain View, Ca, Us

London, London, Gb

• Developed predicted customer lifetime value models using first party data, allowing clients to increase revenue and improve advertising efficiency by moving beyond the typical advertising optimisation metrics.• Developed audience classifiers, and data driven attribution models.• Designed, contributed to, and managed the creation of scalable software solutions on Google Cloud Platform.• Deployed multiple data science solutions as APIs on Google App Engine.• Created data studio reports, and implemented the underlying ETL processes, that became the source of truth for key marketing spend, revenue, and profit metrics across many different facets.

San Francisco, Ca, Us

• Increased revenue by up to 61% across different products, by creating lifetime value (LTV) models and developing a campaign strategy that optimised towards this, winning The Drum's "Best Use of Artificial Intelligence" award and Campaign Tech's "Best Use of AI" and "Breakthrough Tech as Part of a Campaign" awards.• Developed forecasting models used for both campaign planning and performance tracking, accurately forecasting performance up to 16 weeks before launch using social media activity.• Led weekly meetings with both internal and external stakeholders.• Developed new Data Science products alongside UX and software engineering teams.• Created new products, improved and expended existing projects to other clients, and scaled them to have a global implementation.

San Francisco, Ca, Us

• Led a project to create a Data Warehouse in Google BigQuery, implementing ETL pipelines with Apache Airflow (Google Cloud Composer).• Designed and automated KPI reports to share campaign performance with key stakeholders.• Calculated new and improved performance benchmarks, enabling us to better understand a campaigns performance.• Defined new KPIs that enabled campaign testing opportunities.

Mphys, Physics

Physics