Liam Gooley Email & Phone Number

New York, Us

Spearhead and execute all facets of creative digital strategy - Rapidly scaling the e-commerce business while leading the Marketing team through a companywide rebrand:• Directed redesign of B2C/B2B websites, migrating them to Shopify platform leading to +200% revenue in 1 year• Headed rebrand of company art direction and storytelling by updating to contemporary aesthetics and fonts• Lead revamp of creative direction - Expanded target market by appealing to new demographic of customers by optimizing social media marketing and onboarding younger/relatable models for photography campaigns• Streamlined and restructured on location photoshoot production: Salvaged +$50k by integrating specialized crews and formatting refined schedules to increase efficiency for digital capture• Reset Product Photography lighting and workflow - Generated interest in new photos from national partners including Nordstrom, Bloomingdales and Zappos by enhancing quality and luxury appeal• Design and implement immersive digital programs with Google, Facebook and Criteo driving traffic to curated landing pages: scaled new acquisition +90% in 2-month period after launch – Oversee all ongoing campaigns• Generated 60% YOY growth in sales 2019 to 2020, successfully navigating market implications of the pandemic for heavily impacted retail sector by producing and designing ad campaigns for protective face masks • Copywrite and design digital display, social media advertisements and seasonal print ad campaigns:Increased click rate +40% and sales +20% in one month by updating layouts with tailored messaging for welcome series and bi-weekly email blasts

Montreal, Quebec, Ca

Set precedent for brand identity and vision while working for Creative Director, Robert Godley – One of the first six employees to scale startup to $15M while designing and launching its first website.• Launched inaugural digital marketing and visual branding initiatives scaling website to $1M in first year• Lead sweeping redesign of Psycho Bunny website resulting in an average 90% increase in page views YOY• Addressed branding inconsistencies with global licensees and in store displays by implementing a cohesive brand style guide for color templates, font usage and guidelines for brand portrayal• Directed on location content photoshoots: brought campaigns to life with impactful visual - channeling the Creative Director’s vision and mood boards for seasonal collections• Standardized look book production by building a system from studio photoshoots through print processing• Designed email marketing templates, digital display ads while managing a team of marketing admins• Increased email prospects 2X by generating interest and engagement resulting from social media contests• Hired offshore developers to manage website while resulting in a 30% fee reduction on vendor pricing

Washington, Dc, Us

Lead content management and visual updates across 12 global advisory websites in NA/SA/Asia/EU/AU• Designed digital collateral showcasing C-Suite Thought leadership for white papers and journal publications• Headed wire-framing of enhanced UI for “Featured Perspectives” library section of website • Integrated websites with Crown Peak CMS; developed QA protocol leading up to launch• Established website content request workflow for new micro site and page builds

Baltimore, Md, Us

Baltimore, Md, Us

Bachelor Of Science - Bs, Advertising Design

Continuing Education, Graphic Design And Web Studies