In my current role, I oversee on a daily basis the strategizing, creation, distribution, and optimization of iPurple's ad campaigns primarily on Meta Ads Manager, with additional involvement in TikTok and Google Ads.

During my time at iPurple, I was given 3 separate and enriching tasks. I first participated in creating static and video content and developing social media strategies. I also managed and optimized Meta ads, overseeing their creation and distribution to boost traffic and sales. Additionally, I initiated and supervised the 'iPurple2' expansion project, conducting market research, building a business model, and leading market tests. This experience gave me a comprehensive vision and numerous hard… Show more During my time at iPurple, I was given 3 separate and enriching tasks. I first participated in creating static and video content and developing social media strategies. I also managed and optimized Meta ads, overseeing their creation and distribution to boost traffic and sales. Additionally, I initiated and supervised the 'iPurple2' expansion project, conducting market research, building a business model, and leading market tests. This experience gave me a comprehensive vision and numerous hard skills in digital marketing and project management. Show less

VitalityX is a student association I co-founded with four peers to bridge the gap between socially isolated seniors and the younger generations. We organized events bringing together over 30 isolated seniors, volunteers, and students for enriching experiences. We raised funds for donations, primarily supporting our official partners, Les Petits Frères des Pauvres. Through flyers, social media, and events, we raised awareness and encouraged students to reconnect with the elderly. I am very proud… Show more VitalityX is a student association I co-founded with four peers to bridge the gap between socially isolated seniors and the younger generations. We organized events bringing together over 30 isolated seniors, volunteers, and students for enriching experiences. We raised funds for donations, primarily supporting our official partners, Les Petits Frères des Pauvres. Through flyers, social media, and events, we raised awareness and encouraged students to reconnect with the elderly. I am very proud of what we achieved in one year, and it remains a cherished memory. Show less

My first year working at iPurple has taught me many practical skills, such as digital design & marketing, as well as social skills that I had to learn in order to cooperate with other iPurple employees. It also honed my work ethic through hands-on logistics like packing products and diverse tasks. My main achievement was the development of a more consistent visual design and branding for the iPurple brand on social networks.