Led whole-of-organisation marketing, community engagement and communication strategy and managed the Marketing, Communications and Enrolments Team for a growing and highly-regarded independent ELC-Year 12 College on South Australia's South Coast. ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱDrove student attraction; crafted high-conversion integrated marketing campaigns across digital, social and traditional media; oversaw data management (CRM), student admissions and onboarding systems and processes; planned and delivered major events; managed stakeholder relations, online engagement and customer experience, and project managed the design, development, improvement and optimisation of key communication channels.ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Increased new enrolments by 22% from 2022 to 2023, delivering $1.9 million in State and Federal Government funding, and an additional $650,000 in fee-based income.» Developed and implemented new 360° marketing communications and event-based engagement strategy to support student attraction/lead generation, student retention and community engagement goals.» Project managed design, development and delivery of new Investigator College website, increasing enrolment leads from web, paid search and social media sources by 43% from 2022 to 2023.» Developed business case, marketing campaign and new onboarding processes to drive and support inaugural Mid-Year Reception intake; facilitated new recurrent enrolment income stream of $350,000+.» Developed and managed annual content and community engagement schedule; led content creation and key brand communications across social media channels, website, video, print publications, strategic media engagement, app-based noticeboards, newsletters and email (eDM).» Trained, coached and upskilled staff in content creation, brand management, data analytics and digital marketing best practice.

Serving as a core member of the Senior Leadership Team, managed marketing, communication, student attraction, media relations and community engagement for a leading independent secondary college in Queensland's Lockyer Valley.ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱLeading and managing the Marketing, Communications and Enrolments Team (3), owned responsibility for marketing strategy, reputation, positioning, campaign planning, student attraction and retention, community engagement, customer service, communication, brand management, major events, media relations, advertising and media buying. Co-led strategic planning, digital transformation and community engagement activities across multiple business units and supported new, innovative approaches to student attraction and retention, curriculum development, teaching and learning, community relationship management and business administration.ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Led marketing campaigns and community engagement strategies which delivered a 14.6% increase in enrolments from 2020 to 2022, exceeded student attraction targets , and generated $1.7 million in recurrent annual income for three consecutive years (2021 - 2023; $5.1 million in total).» Project managed redevelopment of Faith Lutheran College website, optimising content (SEO/SEM), user experience (UX) and key site metrics for lead generation, search ranking, and social media/email-based marketing campaigns. » Planned and managed content schedules, daily community communications, marketing campaigns and major events, leading a unified and integrated approach to strategic brand management and customer experience to drive attraction, engagement and retention.» Developed and implemented new electronic enrolment systems, created personalised customer journeys, and led digital transformation of student onboarding processes to maximise lead conversion.

[𝗖𝗢𝗩𝗜𝗗-𝟭𝟵 𝗦𝗛𝗢𝗥𝗧𝗘𝗡𝗘𝗗 𝗥𝗢𝗟𝗘]Managed projects, partnerships and key stakeholder relationships to support the delivery of State Government-funded arts, cultural and community engagement projects across Far North Queensland, with a focus on Indigenous Arts Centres, youth engagement and arts-based tourism in regional and remote communities.ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱLeading across a network of 15 Local Government Areas (LGAs) and a portfolio encompassing projects and partnerships with cumulative investment of $1.2 million, managed partnerships and strategic stakeholder relationships; developed and implemented project roadmaps; administered funding agreements; led community consultation processes; evaluated project viability and impact, and prepared comprehensive project reports, summaries and position papers to inform Ministerial and Departmental briefings.ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Managed delivery of projects, funding and partnership agreements (including acquittal and reporting) across 15 Local Government Areas (LGAs), encompassing a project pipeline with cumulative budgets of $1.2 Million.» Developed relationships with key stakeholders, led extensive community consultation processes and managed funding across eight Local Government Areas to establish the Savannah Way Art Trail - a key arts and cultural tourism initiative for regional centres across Far North and Far North-West Queensland.» Worked collaboratively with a network of Regional Arts Officers to kick-start new arts and culture projects in Cairns, Port Douglas, Cooktown, Georgetown, Croydon and Mareeba through the Queensland State Government’s Creative Together 2020 – 2030 Roadmap.» Managed partner involvement, event communications, and local media engagement for official opening of Bulmba-ja, the Cairns Centre of Contemporary Arts (February 2020).

Managed a full-service marketing, communications and in-house creative team (3), delivering end-to-end campaign, content and strategic communications projects to establish a competitive market position, promote key outreach programs, and grow overall student enrolments for Victoria’s first specialist senior school (Year 10 - Year 12) for science, mathematics and digital technologies.ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱLeading and managing workflows across a team of three, planned and managed integrated marketing and communications campaigns across paid, earned and owned media; created and managed brand assets, media libraries, story elements, style guides and templates; coordinated workflows, content and creative production schedules; owned stakeholder relations, and led the development of strategic partnerships.Additionally, project managed the development and delivery of three major outreach events and programs (Regional Science Exchange, Emerging Sciences Victoria Virtual Classroom, Australian Science Fair).ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Led marketing campaigns and strategic engagement activity which delivered a 38.5% increase in overall student enrolments at John Monash Science School from 2018 to 2019.» Designed and executed digital and social media campaigns which drove a 310% increase in applications to participate in Regional Science Exchange (2018) and increased the total number of students (+43%) and number of schools (+92%) participating in annual Emerging Sciences Victoria Virtual Classroom programs from Term 3, 2017 to Term 4, 2019. » Developed and launched the inaugural Australian Science Fair in partnership with Monash University, procuring $120,000 in financial support from Agilent Technologies, CSIRO and the Australian Nuclear Science and Technology Organisation (ANSTO)

Project managed a multidisciplinary marketing, communications and web development team (4) to deliver a web design project and integrated digital marketing campaigns for The Salvation Army's employment services division, Employment Plus, with a focus on youth and employer engagement through strategic government partnership (NSW State Government) and targeted social and search media strategies.ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱDeveloped roadmaps and managed project delivery from initial planning to completion. Coordinated project workflows, milestones and dependencies; oversaw creative development and brand management; created content and digital assets; managed design, development, user testing, feedback and optimisation processes; designed and delivered over-arching go-to-market and audience engagement strategies, and managed collaborative input from Employment Plus leadership team and key stakeholders.ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Project managed end-to-end redesign, redevelopment and optimisation of The Salvation Army's Employment Plus website.» Led creative development of digital brand assets (graphics, video, microsites) to support Employment Plus' participation in the rollout of the Smart, Skilled and Hired Youth Employment Program.» Designed and executed B2C and B2B marketing campaigns which increased Employment Plus job vacancy listings by an average of 26% across 22 branches throughout Victoria, Tasmania and New South Wales (July-September 2017).» Led marketing campaigns and strategic communications which increased participation in Smart, Skilled and Hired Youth Employment Program by an average of 16% from July - December and generated additional job seeker placement revenue of $268,000 for Employment Plus across Q3 and Q4, 2017.

Directed, project managed and pioneered the development of the Australian STEM Video Game Challenge, a first-of-kind national science, mathematics and digital technology capacity and engagement-building initiative delivered through Australian schools, for students in Years 5-12.ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱManaging, delegating and providing strategic direction to a project team of six, oversaw marketing, communications and logistics; led business development and partner acquisition; managed stakeholder and media engagement; produced creative assets; planned and managed key audience engagement events, and designed and developed digital systems and processes to facilitate project delivery.ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Led marketing campaigns, communications and media engagement strategies which increased student participation in the Australian STEM Video Game Challenge by 196% (825 to 2445) across 2015 (second year of operation); and by a further 136% (2455 to 5782) in 2016, achieving a cumulative 330% increase inside two years.» Brokered strategic partnerships with key stakeholders including Google, PwC, Telstra, HP Australia, Creative Victoria, and the Academy of Interactive Entertainment to secure $165,000 in annual financial and in-kind support for three consecutive years ($495,000 total).» Managed a program of live events, panel discussions and interactive public displays at Melbourne International Games Week 2016 and PAX 2015 and 2016 - Australia’s largest interactive entertainment exhibition (60,000+ attendees).» Coordinated simultaneous collation, judging, evaluation and moderation of 600+ entries across a geographically dispersed stakeholder network (40+ judges).» Accomplished major project objective, gaining student participation in each Australian State and Territory in 2016.

Led the delivery of high-quality marketing and communications work for ACER’s Research, Assessment and Professional Learning divisions. Coordinated project and event-based marketing campaigns and core brand/product communications across local, state, national and international markets, with a focus on digital, social and print media.ᴋᴇʏ ʀᴇꜱᴘᴏɴꜱɪʙɪʟɪᴛɪᴇꜱOverseeing project-based marketing and communications campaigns from end-to-end, led pre-campaign and project scoping; established campaign goals, objectives and evaluated work requirements; prepared campaign briefs, marketing plans, creative advertising schedules and budgets; tracked and measured campaign performance, managed marketing mix and prepared in-progress and post-campaign evaluation reports; crafted advertising copy, articles, newsletters (eDM) content, website content/updates and media releases, and managed sponsorship acquisition to support ACER’s annual program of major conferences and events.ᴍᴀᴊᴏʀ ᴀᴄʜɪᴇᴠᴇᴍᴇɴᴛꜱ» Led the launch campaign for Teacher Magazine, achieving 1000+ subscribers in first month; 5000+ subscribers in first quarter (2014).» Developed and managed highly successful B2B and B2C marketing campaigns for ACER's flagship assessment products and services, including Progressive Achievement Tests (PAT), the National School Improvement Tool (NSIT) and Graduate Certificate in Education Program.» Coordinated marketing, communications and creative production for projects delivered under tender from the Australian Department of Foreign Affairs and Trade (DFAT) and the Organisation for Economic Cooperation and Development (OECD).» Established new strategic partnerships to secure $100,000 in annual event sponsorship for three consecutive years (2013–2015, $300,000 total).» Designed and executed integrated digital and social media campaigns to drive engagement with ACER's major conferences, lifting attendance by 34% in 2014 and a further 22% in 2015.