Liam Jacobs Email & Phone Number

Portland, Or, Us

Tualatin, Or, Us

Vancouver, Wa, Us

• Managed Amazon PPC, DSP, Google PPC, and email marketing for 21 brands representing over $100M in annual topline sales. Generated over $21M in marketing-attributed sales across Sports & Outdoors, Consumer Packaged Goods, and Health & Wellness categories• Created Netrush’s Amazon PPC Playbook with best practices, examples, and case study. The case study yielded 35% sales, 47% profit, and 50% click increases within two months through the application of the PPC playbook for $40M+ annual TLS brand• Coordinated projects with creative and catalog teams to improve SEO, conversion, and messaging of brands and products on Amazon. Projects included new asset creation, A+ Content, Brand Story, Brand Store, Copy, Custom DSP Creative, and more

Vancouver, Wa, Us

• Managed Amazon PPC, DSP, and Google marketing for 8 brands representing over $10M in annual topline sales. Generated over $2M in marketing-attributed sales across Sports & Outdoors and Health & Wellness categories• Created and presented agendas, reports, quarterly/annual marketing plans, and slide decks to review, plan, and develop Amazon GTM strategies• Coordinated projects with creative and catalog teams to improve SEO, conversion, and messaging of brands and products on Amazon. Projects included A+ content, Brand Store, Copy, Custom DSP Creative, and more

Portland, Oregon, Us

• Created and managed email newsletter and marketing communications through the software MyEmma. Achieved record open and click rates across campaign types• Developed reports and scorecards through DataMaster and Excel to track KPIs, student engagement, and identify high-potential prospects• Designed and presented slide decks to support the Center’s marketing, education, and programming for various stakeholders

Eugene, Or, Us

• Raised $2750 in funding for club programming by researching and applying for numerous grants and scholarships available. Resulted in covering the transport and ticket costs for three club professional development events including 30 members attending the Portland Trailblazers Career fair• Ran a weekly sports business report by creating four pieces of content per week and delegating tasks to a team of four. Provided information for our 350 club members on the club and sportsbusiness industry current events• Collaborated with another club to host Brian Berger of Sports Business Radio. The joint meeting provided an entertaining and insightful event for over 50 interested students.

Eugene, Or, Us

• Ran over 50 games of Volleyball and Softball by quickly and effectively communicating to the audio, video, PA announcer, band, and promotion teams over a 2-3 hour period at a time. Resulted in providing an engaging and unique experience for an average of 2000 fans in attendance.• Created and organized a Star Wars themed softball game. Achieved by working with video and softball players to create 3 Star Wars themed videos, communicating with audio to have a themed music playlist, and developing themed in game promotions. Resulted in entertaining 2421 fans with a theme not done before by Oregon Athletics.• Promoted a marketing campaign for Volleyball called #Drivefor6500 through creating and distributing over 4000 flyers to students across a dozen schools in the local Eugene area. Achieved second highest home attendance record of 5872.

Master Of Business Administration - Mba

Bachelor’S Degree, Business Major, Sports Business Concentration