Liam Kelly Email and Phone Number
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Throughout my career over the past 25 years, I have led with a passion for transforming business, whether this be in the varying line leadership roles I have held, or as an Executive Transformation Consultant.My experience developing operational strategy in alignment to strategic objectives for organisations has seen me involved in large enterprise and mid market operating model transformation.As Managing Director of A2B Transformation I am now leveraging my experience years applying methodologies and frameworks including Prosci across People (HR), Process (Operating Model) & Technology (Enterprise Architectural) integrated change management to drive Hyperautomation across organisations.
A2B Transformation
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Managing Director & Principal Consultant (Co-Founder)A2B Transformation Jul 2020 - PresentMelbourne, Vic, AuHelping companies achieve growth and scale through the adoption of a Blended Workforce Strategy, by focusing on better leverage of your greatest asset...your people...supported through the re-engineering of company structures with the support of Automation & AI. -
Managing DirectorA2B Tritanium Jun 2021 - Present -
Senior Change AdvisorProsci Anz Dec 2022 - PresentMascot, New South Wales, AuProviding Executive Change Management Coaching and Change Management Maturity Advisory -
Non-Exec Director & CooCapital T Partners Feb 2023 - PresentMelbourne, Au -
Senior Sales ExecutiveAutomation Anywhere Feb 2020 - Jul 2021San Jose, Ca, UsProvide expert advice in the adoption of Digital Workers to our most strategic regional customers to grow the automation footprint within their organisations and transform their operating model and P&L -
Director - Digital Workforce Adoption - AnzAutomation Anywhere Nov 2019 - Feb 2020San Jose, Ca, UsDeliver the adoption and growth of an Intelligent Digital Workforce for organisations across Australia and New Zealand, through effectively designed and delivered transformation programs via a direct Professional Services capability and with our partners in region. -
Director - Sales & Southern RegionAutomation Anywhere May 2019 - Oct 2019San Jose, Ca, UsLead the business on behalf of Automation Anywhere in the Southern Region, including Sales, Marketing, Partner Management, Pre-Sales, Professional Services and Customer Success Management -
Director Strategic Partnerships AnzAutomation Anywhere Nov 2018 - May 2019San Jose, Ca, UsWork with Customers and Strategic Partners in in the ANZ Market in the area of Robotic Process Automation through the worlds #1 RPA platform, which includes embedded AI and Analytics as a complete RPA lifecycle solution for acceleration of customer adoption. -
Director Of Sales - Australia & New ZealandSoprano Design Jul 2017 - Oct 2018North Sydney, Nsw, AuSoprano Design are an organisation that provide enterprise digital communications across all industries by leveraging 23+ years of experience in Enterprise Messaging as means of driving improved customer experiences and employee engagements.As the Director of Sales for Australia & New Zealand, I am responsible for the following;Achievement of sales & revenue targets for the regionDevelopment of the sales and channel strategyEnablement of Soprano Design Channels for the region to ensure exhaustion of opportunities through the indirect and direct channelsEnsuring the Soprano Design offering is aligned to the market needs of the regionDevelopment of the Marketing strategy in line with the sales plan for the regionLeadership of the sales team within the region, including the establishment of effective Hunting and Farming across the target customer base in line with the sales plan -
Director Of Sales Apac & EmeaRedflex May 2016 - Jun 2017South Melbourne, Victoria, AuTripled pipeline to maximise growth potential and secure future business Opened new markets across Asia for expansion for SaaS, PaaS platformsPivoted existing capabilities into new technical market segmentsExtend partnerships to expand on existing and non-traditional sales and distribution channelsDeveloped & Transformed the Sales & Business Development function and teams across Redflex internationally, to strengthen for growth across regionsLead the Sales & Business Development teams to achieving target sales and revenue for APAC & EMEADeveloped and introduce the adoption of Sales Methodology Best PracticesCoach the Sales & Business Development teams to optimize growth potential and performanceDevelop and Manage Sales Excellence, Operations and Bid Management to increase quality and insights for performance improvement initiatives -
Director Cme Industry GrowthHewlett-Packard Jan 2014 - Apr 2016Houston, Texas, UsLeadership & E2E development of a Sales & Marketing program to assist the industry in resolving the Meta Data Retention challenge in Australia with a globally referenced solution, across direct and indirect channels to meet sales targets, positioning Cloud SaaS and PaaS offerings.Drive the engagement of strategic partners to maximise relevance and value for HP and it's customers within the industryCreate the right mind-share within our clients to position HP as a transformation partner at strategic (C-level) and execution levelsDevelop and manage the industry growth strategy & plan for Asia Pacific, including growth from existing accounts and new logo customers.Create and maintain an ‘industry Point of View, relevant to our target markets and accounts, and our region’s maturity curveConduct Account Planning across key accounts within Asia Pacific territory, through effective workshop facilitation & stakeholder on-boardingFacilitate effective Knowledge Management/Knowledge Sharing – HP’s references, case studies, capabilities, industry Points of View – within the regionCreate and map all Hewlett Packard Enterprise capabilities within a strategic growth framework for repeatable use across accounts, to exhaust revenue and margin for HPAlign and leverage World Wide teams on solution investments & road maps, IP, new assets and offerings, relevant to APJ regionDeliver industry-based marketing on select market opportunitiesHelp package repeatable solutions and market-relevant sales collateral for each industry, focused on client challenges, trends and business goals in that industry (in the APJ market context). -
Executive, Strategy, Sales & MarketingHewlett-Packard Sep 2013 - Jan 2014Houston, Texas, UsAccountability for the achievement of key account sales, including developing and executing the account strategy, driving cross-business unit sales alignment from lead generation, strategic business development and white space identification activities and through to lead qualification and sales opportunity acceleration of in-flight deals. Also includes the development and alignment of key account marketing & communications aligned to overall growth and strategic partnering objectives.The sub-functions that I was accountable for included;• Account Strategy & Planning• Strategic Business Development of new revenue channels and Joint-Go-To-Market offerings• Strategic & Tactical Lead Generation & Management• Pipeline Acceleration & Management• Sales Governance, performance management and coaching• Marketing & Communications -
Senior Business Change ConsultantHewlett-Packard Jan 2013 - Sep 2013Houston, Texas, UsDrive transformational change within HP's Enterprise Services key account in order to improve customer advocacy, sales growth effectiveness & productivity to drive exponential profitable growth for the account and HP.Duties Include;Develop the Organisational Blueprint in line with the Account StrategyDevelop and execute the Transformation Program for the Account across;SalesArchitectureProject ManagementService DeliveryCultural ChangeIn order to drive high customer advocacy and growth for the AccountDuties also include Business Development Management leveraging key contacts for growth within the account. -
Gm Business Architecture & TransformationTelstra Jun 2011 - Nov 2012Sydney, Nsw, AuSituation: Desire to mobilise corporate strategy into an executable change management programLeadership Responsibilities:. Developed the functional blueprint and change management program for all of the Enterprise Services Portfolio Practices responsible for $1.25B revenue and profitable growth to $2B locally and globally (3 year objective)Accountabilities/Achievements:o Deliver Service Model Optimisation for Enterprise Services portfolios (introduce Practice concept to functional execution level)o Develop & Integrate Best Practice Frameworks into the Practice modelo Develop an executable change management plan for the establishment of Enterprise Services Practiceso Deliver Contact Centre Practice Transition (of delivery resources) -
Gm Sales TransformationTelstra Jun 2010 - Jun 2011Sydney, Nsw, AuSituation: A product centric sales group with low services attachmentLeadership Responsibilities: Developing the blueprint and change management program for the Sales Model and Transformation to drive services attachment to increase revenues from $960M to $1.4B. (4 year objective) Accountabilities/Achievementso Developing Sales Structure, Success Profiles, KPI’s & Incentiveso Benchmarking & Gap Analysis of 760 Sales & Pre-Sales staffo Selection and Business Case Approval of Consultative Selling Methodology (ready for deployment)o Development of Lead Generation tool for growth across NAS Portfolioso Develop & Release the Sales Playbook -
Gm Product - Professional Services & OutsourcingTelstra Sep 2008 - Jun 2010Sydney, Nsw, AuGlobal Telco– GM Product– Professional Services & Outsourcing Situation: A product centric product management group with low services attachment in the Enterprise Services marketLeadership Responsibilities: Implementing the first service offering management group within a Telco to drive services attachment across Enterprise Services portfolios to grow from $840M to $1B (2 year objective).Accountabilities/Achievementso Service Offer Development, Release & Lifecycle Management for $1B portfolioo Releasing 35 Professional Service Offerings to marketo Defining, Developing & Releasing the Service Management Framework for Outsource & Managed Services customerso Developed the Service Strategy for the organisation (to implementing the ITILv3 Framework) and organisational design for shared services -
Director Professional ServicesDamovo Sep 2006 - Sep 2008Melbourne, AuSituation: Unstructured, low performing Professional Services business Leadership Responsibilities: To turn around the Professional Services organisation service reputation to drive revenue growth and implement PMO, Project Management & Consulting methodologiesKey Achievements: Turned around business unit performanceo Customer Advocacy @ 9/10o +10% Profit (20% Turn Around) o 200% Revenue Growth Accountabilitieso Lead 100 business professionals (Direct Workforce), 50 Organisations (Indirect Workforce) Nationally & establish a PMO across the following functions;o Consultingo Pre-Saleso Project Managemento Solution Deploymento Product Managemento IT -
Gm Strategy & TransformationDamovo Aug 2005 - Sep 2006Melbourne, AuSituation: Lack of company strategy against growth and profitability objectives Key Achievements:Developed 3 year company strategy & blueprint and managed strategic initiatives against 3 year plano Maintained Customer Advocacy @ 9/10o Restructured Sales Team for Services Growtho Developed a Change Management methodology to drive business changeo Reduced Customer Churn by 5%o Increased Company Profit to 17% EBITDAAccountabilities:o Develop the company blueprinto Delivery Change Management aligned to the company blueprinto Lead Acquisitions & Operational Integration -
National Operations ManagerDamovo Sep 2001 - Aug 2005Melbourne, AuSituation: Baseline Low performing, start-up Managed Services business with 3500 customers (reducing) Key Achievements:Industry recognised Best-in-Class Managed Services business with 3600 (increasing)o Customer Advocacy @ 9/10o +5% Profito 20% Revenue Growth Leadership Responsibilities: Develop a start-up team of 200 staff and deliver Best-In-Class Managed Services within the addressable marketAccountabilities:o Lead 220 People (Direct Workforce), 50 Organisations (Indirect Workforce) Nationally including the following functions;o Contact Centreo Technical Supporto Field Serviceso Service Delivery Management -
National Operations ManagerAwa Technology Services Jun 1996 - Jun 2001Situation: Immature service organisation lacking processKey Achievements:Recognised by customers as best-in-class services organisation at a global levelo Lead 25 People (Direct Workforce), 20 Organisations (Indirect Workforce) Nationally, including the following functions;o Field Service Maintenance Engineers (Cisco)o Systems Engineers (Design & Deployment)
Liam Kelly Skills
Liam Kelly Education Details
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Monash UniversityTelecommunications
Frequently Asked Questions about Liam Kelly
What company does Liam Kelly work for?
Liam Kelly works for A2b Transformation
What is Liam Kelly's role at the current company?
Liam Kelly's current role is Artificial Intelligence Transformation expert in driving business performance and competitive differentiation through operating model and people lead change.
What is Liam Kelly's email address?
Liam Kelly's email address is li****@****tra.com
What schools did Liam Kelly attend?
Liam Kelly attended Monash University.
What skills is Liam Kelly known for?
Liam Kelly has skills like Strategy, Managed Services, Outsourcing, Pre Sales, Service Delivery, Change Management, Business Transformation, Telecommunications, Integration, Business Strategy, Product Management, Vendor Management.
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