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Liam Kelly Email & Phone Number

Artificial Intelligence Transformation expert in driving business performance and competitive differentiation through operating model and people lead change at A2B Transformation
Location: Greater Melbourne Area, Australia 20 work roles 1 school
1 work email found @team.telstra.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
Artificial Intelligence Transformation expert in driving business performance and competitive differentiation through operating model and people lead change
Location
Greater Melbourne Area, Australia

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Liam Kelly is listed as Artificial Intelligence Transformation expert in driving business performance and competitive differentiation through operating model and people lead change at A2B Transformation, based in Greater Melbourne Area, Australia. AeroLeads shows a work email signal at team.telstra.com and a matched LinkedIn profile for Liam Kelly.

Liam Kelly previously worked as Managing Director & Principal Consultant (Co-Founder) at A2B Transformation and Managing Director at A2B Tritanium. Liam Kelly holds Diploma, Telecommunications from Monash University.

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{first}.{last}@team.telstra.com
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Profile bio

About Liam Kelly

Throughout my career over the past 25 years, I have led with a passion for transforming business, whether this be in the varying line leadership roles I have held, or as an Executive Transformation Consultant.My experience developing operational strategy in alignment to strategic objectives for organisations has seen me involved in large enterprise and mid market operating model transformation.As Managing Director of A2B Transformation I am now leveraging my experience years applying methodologies and frameworks including Prosci across People (HR), Process (Operating Model) & Technology (Enterprise Architectural) integrated change management to drive Hyperautomation across organisations.

Listed skills include Strategy, Managed Services, Outsourcing, Pre Sales, and 35 others.

Current workplace

Liam Kelly's current company

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A2B Transformation
A2B Transformation
Artificial Intelligence Transformation expert in driving business performance and competitive differentiation through operating model and people lead change
AeroLeads page
20 roles

Liam Kelly work experience

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Managing Director & Principal Consultant (Co-Founder)

Current

Melbourne, Vic, Au

Helping companies achieve growth and scale through the adoption of a Blended Workforce Strategy, by focusing on better leverage of your greatest asset...your people...supported through the re-engineering of company structures with the support of Automation & AI.

Jul 2020 - Present

Senior Change Advisor

Current

Mascot, New South Wales, Au

Providing Executive Change Management Coaching and Change Management Maturity Advisory

Dec 2022 - Present

Senior Sales Executive

San Jose, Ca, Us

Provide expert advice in the adoption of Digital Workers to our most strategic regional customers to grow the automation footprint within their organisations and transform their operating model and P&L

Feb 2020 - Jul 2021

Director - Digital Workforce Adoption - Anz

San Jose, Ca, Us

Deliver the adoption and growth of an Intelligent Digital Workforce for organisations across Australia and New Zealand, through effectively designed and delivered transformation programs via a direct Professional Services capability and with our partners in region.

Nov 2019 - Feb 2020

Director - Sales & Southern Region

San Jose, Ca, Us

Lead the business on behalf of Automation Anywhere in the Southern Region, including Sales, Marketing, Partner Management, Pre-Sales, Professional Services and Customer Success Management

May 2019 - Oct 2019

Director Strategic Partnerships Anz

San Jose, Ca, Us

Work with Customers and Strategic Partners in in the ANZ Market in the area of Robotic Process Automation through the worlds #1 RPA platform, which includes embedded AI and Analytics as a complete RPA lifecycle solution for acceleration of customer adoption.

Nov 2018 - May 2019

Director Of Sales - Australia & New Zealand

North Sydney, Nsw, Au

Soprano Design are an organisation that provide enterprise digital communications across all industries by leveraging 23+ years of experience in Enterprise Messaging as means of driving improved customer experiences and employee engagements.As the Director of Sales for Australia & New Zealand, I am responsible for the following;Achievement of sales & revenue targets for the regionDevelopment of the sales and channel strategyEnablement of Soprano Design Channels for the region to ensure exhaustion of opportunities through the indirect and direct channelsEnsuring the Soprano Design offering is aligned to the market needs of the regionDevelopment of the Marketing strategy in line with the sales plan for the regionLeadership of the sales team within the region, including the establishment of effective Hunting and Farming across the target customer base in line with the sales plan

Jul 2017 - Oct 2018

Director Of Sales Apac & Emea

South Melbourne, Victoria, Au

Tripled pipeline to maximise growth potential and secure future business Opened new markets across Asia for expansion for SaaS, PaaS platformsPivoted existing capabilities into new technical market segmentsExtend partnerships to expand on existing and non-traditional sales and distribution channelsDeveloped & Transformed the Sales & Business Development function and teams across Redflex internationally, to strengthen for growth across regionsLead the Sales & Business Development teams to achieving target sales and revenue for APAC & EMEADeveloped and introduce the adoption of Sales Methodology Best PracticesCoach the Sales & Business Development teams to optimize growth potential and performanceDevelop and Manage Sales Excellence, Operations and Bid Management to increase quality and insights for performance improvement initiatives

May 2016 - Jun 2017

Director Cme Industry Growth

Houston, Texas, Us

Leadership & E2E development of a Sales & Marketing program to assist the industry in resolving the Meta Data Retention challenge in Australia with a globally referenced solution, across direct and indirect channels to meet sales targets, positioning Cloud SaaS and PaaS offerings.Drive the engagement of strategic partners to maximise relevance and value for HP and it's customers within the industryCreate the right mind-share within our clients to position HP as a transformation partner at strategic (C-level) and execution levelsDevelop and manage the industry growth strategy & plan for Asia Pacific, including growth from existing accounts and new logo customers.Create and maintain an ‘industry Point of View, relevant to our target markets and accounts, and our region’s maturity curveConduct Account Planning across key accounts within Asia Pacific territory, through effective workshop facilitation & stakeholder on-boardingFacilitate effective Knowledge Management/Knowledge Sharing – HP’s references, case studies, capabilities, industry Points of View – within the regionCreate and map all Hewlett Packard Enterprise capabilities within a strategic growth framework for repeatable use across accounts, to exhaust revenue and margin for HPAlign and leverage World Wide teams on solution investments & road maps, IP, new assets and offerings, relevant to APJ regionDeliver industry-based marketing on select market opportunitiesHelp package repeatable solutions and market-relevant sales collateral for each industry, focused on client challenges, trends and business goals in that industry (in the APJ market context).

Jan 2014 - Apr 2016

Executive, Strategy, Sales & Marketing

Houston, Texas, Us

Accountability for the achievement of key account sales, including developing and executing the account strategy, driving cross-business unit sales alignment from lead generation, strategic business development and white space identification activities and through to lead qualification and sales opportunity acceleration of in-flight deals. Also includes the development and alignment of key account marketing & communications aligned to overall growth and strategic partnering objectives.The sub-functions that I was accountable for included;• Account Strategy & Planning• Strategic Business Development of new revenue channels and Joint-Go-To-Market offerings• Strategic & Tactical Lead Generation & Management• Pipeline Acceleration & Management• Sales Governance, performance management and coaching• Marketing & Communications

Sep 2013 - Jan 2014

Senior Business Change Consultant

Houston, Texas, Us

Drive transformational change within HP's Enterprise Services key account in order to improve customer advocacy, sales growth effectiveness & productivity to drive exponential profitable growth for the account and HP.Duties Include;Develop the Organisational Blueprint in line with the Account StrategyDevelop and execute the Transformation Program for the Account across;SalesArchitectureProject ManagementService DeliveryCultural ChangeIn order to drive high customer advocacy and growth for the AccountDuties also include Business Development Management leveraging key contacts for growth within the account.

Jan 2013 - Sep 2013

Gm Business Architecture & Transformation

Sydney, Nsw, Au

Situation: Desire to mobilise corporate strategy into an executable change management programLeadership Responsibilities:. Developed the functional blueprint and change management program for all of the Enterprise Services Portfolio Practices responsible for $1.25B revenue and profitable growth to $2B locally and globally (3 year objective)Accountabilities/Achievements:o Deliver Service Model Optimisation for Enterprise Services portfolios (introduce Practice concept to functional execution level)o Develop & Integrate Best Practice Frameworks into the Practice modelo Develop an executable change management plan for the establishment of Enterprise Services Practiceso Deliver Contact Centre Practice Transition (of delivery resources)

Jun 2011 - Nov 2012

Gm Sales Transformation

Sydney, Nsw, Au

Situation: A product centric sales group with low services attachmentLeadership Responsibilities: Developing the blueprint and change management program for the Sales Model and Transformation to drive services attachment to increase revenues from $960M to $1.4B. (4 year objective) Accountabilities/Achievementso Developing Sales Structure, Success Profiles, KPI’s & Incentiveso Benchmarking & Gap Analysis of 760 Sales & Pre-Sales staffo Selection and Business Case Approval of Consultative Selling Methodology (ready for deployment)o Development of Lead Generation tool for growth across NAS Portfolioso Develop & Release the Sales Playbook

Jun 2010 - Jun 2011

Gm Product - Professional Services & Outsourcing

Sydney, Nsw, Au

Global Telco– GM Product– Professional Services & Outsourcing Situation: A product centric product management group with low services attachment in the Enterprise Services marketLeadership Responsibilities: Implementing the first service offering management group within a Telco to drive services attachment across Enterprise Services portfolios to grow from $840M to $1B (2 year objective).Accountabilities/Achievementso Service Offer Development, Release & Lifecycle Management for $1B portfolioo Releasing 35 Professional Service Offerings to marketo Defining, Developing & Releasing the Service Management Framework for Outsource & Managed Services customerso Developed the Service Strategy for the organisation (to implementing the ITILv3 Framework) and organisational design for shared services

Sep 2008 - Jun 2010

Director Professional Services

Melbourne, Au

Situation: Unstructured, low performing Professional Services business Leadership Responsibilities: To turn around the Professional Services organisation service reputation to drive revenue growth and implement PMO, Project Management & Consulting methodologiesKey Achievements: Turned around business unit performanceo Customer Advocacy @ 9/10o +10% Profit (20% Turn Around) o 200% Revenue Growth Accountabilitieso Lead 100 business professionals (Direct Workforce), 50 Organisations (Indirect Workforce) Nationally & establish a PMO across the following functions;o Consultingo Pre-Saleso Project Managemento Solution Deploymento Product Managemento IT

Sep 2006 - Sep 2008

Gm Strategy & Transformation

Melbourne, Au

Situation: Lack of company strategy against growth and profitability objectives Key Achievements:Developed 3 year company strategy & blueprint and managed strategic initiatives against 3 year plano Maintained Customer Advocacy @ 9/10o Restructured Sales Team for Services Growtho Developed a Change Management methodology to drive business changeo Reduced Customer Churn by 5%o Increased Company Profit to 17% EBITDAAccountabilities:o Develop the company blueprinto Delivery Change Management aligned to the company blueprinto Lead Acquisitions & Operational Integration

Aug 2005 - Sep 2006

National Operations Manager

Melbourne, Au

Situation: Baseline Low performing, start-up Managed Services business with 3500 customers (reducing) Key Achievements:Industry recognised Best-in-Class Managed Services business with 3600 (increasing)o Customer Advocacy @ 9/10o +5% Profito 20% Revenue Growth Leadership Responsibilities: Develop a start-up team of 200 staff and deliver Best-In-Class Managed Services within the addressable marketAccountabilities:o Lead 220 People (Direct Workforce), 50 Organisations (Indirect Workforce) Nationally including the following functions;o Contact Centreo Technical Supporto Field Serviceso Service Delivery Management

Sep 2001 - Aug 2005

National Operations Manager

Awa Technology Services

Situation: Immature service organisation lacking processKey Achievements:Recognised by customers as best-in-class services organisation at a global levelo Lead 25 People (Direct Workforce), 20 Organisations (Indirect Workforce) Nationally, including the following functions;o Field Service Maintenance Engineers (Cisco)o Systems Engineers (Design & Deployment)

Jun 1996 - Jun 2001
1 education record

Liam Kelly education

  • Monash University
    Monash University
    Telecommunications
FAQ

Frequently asked questions about Liam Kelly

Quick answers generated from the profile data available on this page.

What company does Liam Kelly work for?

Liam Kelly works for A2B Transformation.

What is Liam Kelly's role at A2B Transformation?

Liam Kelly is listed as Artificial Intelligence Transformation expert in driving business performance and competitive differentiation through operating model and people lead change at A2B Transformation.

What is Liam Kelly's email address?

AeroLeads has found 1 work email signal at @team.telstra.com for Liam Kelly at A2B Transformation.

Where is Liam Kelly based?

Liam Kelly is based in Greater Melbourne Area, Australia while working with A2B Transformation.

What companies has Liam Kelly worked for?

Liam Kelly has worked for A2B Transformation, A2B Tritanium, Prosci Anz, Capital T Partners, and Automation Anywhere.

How can I contact Liam Kelly?

You can use AeroLeads to view verified contact signals for Liam Kelly at A2B Transformation, including work email, phone, and LinkedIn data when available.

What schools did Liam Kelly attend?

Liam Kelly holds Diploma, Telecommunications from Monash University.

What skills is Liam Kelly known for?

Liam Kelly is listed with skills including Strategy, Managed Services, Outsourcing, Pre Sales, Service Delivery, Change Management, Business Transformation, and Telecommunications.

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