Liam Lee Email & Phone Number

香港特別行政區

香港特別行政區

91APP is an industry-leading and listed eCommerce company in Taiwan, expanding its market to Hong Kong.● Offered comprehensive performance marketing services to corporate clients, includingAPITA UNY, Premier Food, AUSupreme● Formulated and implemented digital marketing strategies to optimize clients' budgetallocation, ads creative and delivery● Compiled performance reports to clients with quantitative data analyzed and viablesolutions● Pitched and acquired new client: ecHome

香港特別行政區

Smart Up focuses on incubating blockchain/Web3 related projects with the potential to succeed.● Incubated a virtual arena project BetterArena by providing marketing support such aspaid digital advertising and social media content creation● Delivered marketing assistance to a metaverse project Nibiru, resulted in a US$2 millionseed investment, and acquired extensive knowledge of blockchain and crypto● Provided marketing services include pitch deck preparation, artist scouting, communitybuilding, digital advertising and website building

香港特別行政區

Mad Head is the leading mobile game in Taiwan, Hong Kong and Malaysia operating for 10+ years with more than 30M app downloads. I started my career journey with Mad Head in 2018.● Promoted to Senior Marketing Executive● In charge of annual digital advertising budget plan (Facebook Ads, Google Ads, AppleSearch Ads, etc.), handling HKD$10 million advertising budget● Constantly reviewed performance based on ROI and Retention, resulted in ~150% ROIfrom 2018 to 2021 on average● Managed the entire social media marketing of “Kimetsu no Yaiba 鬼滅之刃” CollaborationEvent, contributing to a surge of weekly Facebook Reach from 9 million to 18 million+during the collaboration period● Other handled IPs include: Hunter X Hunter, Yu Yu Hakusho, KonoSuba, FullmetalAlchemist, The Seven Deadly Sins, Neon Genesis Evangelion, etc.

香港特別行政區

● Internal transferred to the marketing department● Implemented Facebook in-stream reward system to the game, leading to 49x increase inconcurrent viewers count for creators' live stream sessions and 9.4x increase in creators’follower growth rate (with official Facebook article)● Worked closely with Google in improving Google Ads performance, bringing in more than250k downloads annually with Cost Per Install at ~$2.5 USD● Provided social media marketing support, creating more than 50 Facebook Feeds perweek and 250k Organic Reach each on average● Organized the first ever online competition for the Game from scratch, resulting in hugesuccess of >10k concurrent viewers of the match livestream and more than 200kparticipants

香港特別行政區

● Translated, updated, reviewed and proofread Game Contents including Game Story, Website Text, Skill Interpretation, Character Naming● Initiated a brand new Official Website using Wordpress, acquired knowledge of basic HTML and CSS