Liam Markus Email & Phone Number

Melbourne, VIC, AU

Cremorne, Victoria, AU

Key ResponsibilitiesOversee the Lifecycle Communications and Marketing Automation teams, which develop the communications across the entire prospect and student lifecycle for five university partners. There are 13 reports across both teams and on average we execute 250 communication campaigns per month.Established and chair of the Conversion Rate.

Melbourne, Victoria, AU

• Key Responsibilities
• Development of RMIT Online’s CRM and communications strategy.
• Development of RMIT Online’s application funnel strategy.
• Direction of the Salesforce and Salesforce Marketing Cloud development squads, prioritising backlogs, briefing new projects, identifying requirements, consulting on architectural solutions.
• Strategic Direction on all lead nurturing and student retention initiatives.
• Work closely with the sales team to ensure customer data is enabled to improve conversion throughout the funnel

Melbourne, Victoria, AU

Key Responsibilities- Development of OUA’s CRM and communication strategy, including lead conversion, funnel optimisation and student retention.- Design, solution and implement trigger based automations within Salesforce Marketing Cloud to increase conversion throughout the funnel and improve the student experience.- Manage and lead CRM team including.

Mt Waverley, VIC, AU

Key Responsibilities- Development and implementation of Metricon’s CRM strategy.- Review and re-engineer Metricon’s CRM data processes for best practice marketing automation practices.- Management of Metricon’s contact centre and customer service teams.- Implement trigger based lifecycle journeys for Metricon’s key segments and brands.- Develop data driven.

Jolimont, Victoria, AU

Key Responsibilities- Development of Cricket Australia loyalty program strategy and implementation – the Australian Cricket Family.- Improvement of loyalty program reward offering and communications- Management of Cricket Australia data strategy to integrate our 24 separate databases to obtain a single customer point of view and improve marketing.

London, England, GB

Key Responsibilities- Development and implementation of the Betfair CRM strategy.- Management of the CRM team of four – incorporating promotions, lifecycle, loyalty and education.- Ensuring communication consistency between CRM initiatives and campaigns – and those of the wider marketing team.- Identifying key ‘leakage points’ in customer relationships and.

Melbourne, Vic, AU

• Key Responsibilities
• Developing and implementing marketing campaigns and strategy
• Increasing the number and value of membership base
• Development of email marketing communications
• Campaign measurement and post analytics
• Strategic planning

AU

• Key Responsibilities
• Management of Direct Marketing projects from initial briefing through to billing
• Liaising with clients – taking briefs and providing feedback
• Adding value to the development of campaigns
• Preparing timelines and budgets
• Coordinating projects and projects so they are completed on time and on budgetAchievements:1) Managed “Backyard cricket” campaign for income protection insurance, which achieved a nine percent response rate and won an.

Melbourne, Victoria, AU

• Key Responsibilities
• Market research
• Copywriting for advertisements, marketing brochures and direct mail campaigns
• Developing proposals and tenders for new business
• Scoping websites and updating website contentAccounts:Included Stihl power tools (B2B) Metabo power tools, Superannuation Trust of Australia (STA), Cbus Superannuation, Melbourne University Credit Union, subsidiaries.

Master Of Business Administration (Mba), Business Administration And Management, General

Advanced Diploma Of Business (Advertising), Marketing And Advertising

Bachelor Of Legal Studies, Law