Liam Mcgurl Email & Phone Number

New York, New York, United States

Serves as the head of creative production across several of the agency's top global brands, mainly in the food and beverage space, ensuring effective implementation of campaign visuals through managing the entire production process from briefing to asset rollout. Key Responsibilities: Curates clear, inspired, and on-brand creative briefs. Assembles creative partners from personal network of creatives. Sources all pre-production materials, including props and overall set design. Serves as on-site creative voice on set, as well as liaison between creative partners and clients. Manages all post-production with creative partners. Maps out the channels of distribution for finalized assets.

New York, New York, United States

Works across the agency's food and beverage practice, managing the production of social assets and rollout of creative across clients' paid and organic platforms. Key Responsibilities:Assisted in strategy development. Curated creative briefs to stream the creative process in alignment with client goals. Worked hand-in-hand with photographers from pre to post-production.

Illinois, United States

Brooklyn, New York

Freelance photographer, specializing in portraits and fine art photography.

Greater New York City Area

Managed a large, fast-growing roster of food and beverage, non-profit and lifestyle clients.Key Responsibilities: Managed agency-wide influencer partnerships, inclusive of local event activations and remote digital campaigns with top creators. Created brand assets for clients for paid and organic social rollout. Developed new client social strategies. Curated monthly social content calendars across client roster.

Olean, New York

Helped elevate the Cutco Cutlery brand, a staple in high-end kitchen appliances, across a variety of digital channels.Key Responsibilities: Created new social, web, and e-commerce assets, including infographics and imagery. Scheduled all content across the brand's social platforms. Monitored all social analytics and formalized into team-wide report. Worked hand-in-hand with larger team to develop and rollout marketing strategies/campaigns.

St. Bonaventure

Photographed content for the University Advancement's Alumni Magazine, used to help encourage alumni donations to the institution.

Greater Philadelphia Area

Worked on the Product Planning and Operations Team, focused on product fluency communications for the brand's thousands of field employees. Key Responsibilities: Designed infographics to help make big data insights tangible for field employees. Planned and executed data analytics campaigns. Assembled priority product decks for circulation among field employees for quarterly trainings. Designed a national job aid template for call center agents to heighten product knowledge.

Represented the graduating Class of 2018 as a liaison between the class and the Student Government Association's (SGA) Executive Board.Key Responsibilities: Fundraised for the class' annual programming, including raising a record-breaking $15,000 for the 2019 academic year. Planning the full year's calendar of class events. Designed all marketing materials for event promotion. *Fundraising Highlight: Designed original "What's A Bonnie" T-Shirts, sold at the university's annual Family Weekend. Sold out of shirts and raised thousands of dollars in one day through proactive pre-event promotions via university digital communications channels.

East Aurora, New York

Worked alongside the company's Global Public Relations Director to help promote the early childhood development company through press and influencer activation. Key Responsibilities: Wrote top executives' bios for press pitching. Facilitated press briefing and coaching with top company executives. Developed fact sheets for roundup pitching during key moments. Facilitated evergreen media pitching for priority SKUs. Wrote campaign-specific press released for the brand's launch of an anti-gender stereotyping campaign in the play space. Sent out routine media alerts to keep the brand top of mind among key press. Managed influencer partnership with key players in the digital parenting space. Launched an internal newsletter that was distributed to the entire company on a weekly basis.

St. Bonaventure University

Served as an Art Director on the St. Bonaventure University chapter of the American Advertising Federation. Key Responsibilities: Planning the creative strategy to elevate Tai Pei Frozen Asian Entrees within the frozen food category. Photographing content used for the final advertisements created as part of the campaign. Copywriting for final advertisements.

St. Bonaventure University

Wrote weekly articles for the campus' only weekly print publication.Key Responsibilities: Edited all lifestyle content. Assigned stories to team of lifestyle writers, based on newsworthiness and audience interest. Designed lifestyle pages' layouts in print publication.

Albany, New York

Worked as a local news reporter for the largest print publication in New York's Capital Region.Key Responsibilities: Interviewed local figureheads and community members. Wrote articles based on newsworthiness and community interest. Edited other reporters stories to keep flow of articles moving towards print. *Highlight: Article featured on the front page of print publication as a headline story (link below).

Master Of Arts (M.A.), Marketing, 3.94

Activities and Societies: Graduate Assistant, Jandoli School of Communication

Bachelor’S Degree, Journalism And Mass Communication, 3.64

Activities and Societies: Dean's List (Every Semester)

Education record