Director Of Marketing, Business Development, Sales, Branding, Community Engagement
Englewood, Co, Us
Directed and led all aspects of marketing, sales and marketing communication strategy for CHI Franciscan Villa, to include managing the marketing budget, collateral and digital strategy, events management, ROI, and the oversight of the marketing team within a competitive market. Partnered with executive leaders in developing marketing and outreach strategies, while leading the development and delivery of internal/external marketing materials, e-marketing pieces and communications; proof all marketing collateral materials. Through this role, a high degree of written communication, excellent organizational skills and communication was displayed.• Created positioning, business development, prospecting for new business, messaging, and sales/marketing solutions content to drive corporate brand/service positioning; increased sales by over 10% YTD.• Directed the development of messaging framework and content for marketing programs and vehicles; employed traditional and non-traditional media including digital mediums. Provided formal business presentations.• Created and implemented all department policies, procedures and marketing functions, while overseeing social media activity and content; website, LinkedIn, Twitter, Facebook, etc.• Continuously monitored, measured and reported on social media activities, trends and campaign results; delivered insights to drive continuous improvement and reinvestment strategies.• Engaged in competitor and SWOT analysis; researched, analyzed and monitored market trends and competitor services in order to devise innovative ways to improve existing communication and offerings.• Collaborated with senior leaders in developing enchanced user experience of facility.• Enhanced relationship with vendors.• Utilized journalism skills to enhance marketing communication.