Part of the Edrington UK Senior Leadership Team.Execution of leading brand activation campaigns across London’s leading Luxury retail and hospitality.Manage and execute a brand building budget.Oversight and delivery of portfolio PR and Influence plansManage a team of 10 reports.Manage the strategic partnership with key agencies and 3rd party vendors including creative, execution, photographers and PR.Lead the creation, development and roll out… Show more Part of the Edrington UK Senior Leadership Team.Execution of leading brand activation campaigns across London’s leading Luxury retail and hospitality.Manage and execute a brand building budget.Oversight and delivery of portfolio PR and Influence plansManage a team of 10 reports.Manage the strategic partnership with key agencies and 3rd party vendors including creative, execution, photographers and PR.Lead the creation, development and roll out of a Luxury Training Programme – Edrington ICONS for the UK market Show less

Managing a London focused on trade team of 17 people. With a customer base covering luxury 5* hotels, regional multiple operators and some of the best bars in the world.

Controling an account base of high end on trade outlets.Implementing contractual agreements to hit targets and manage through business planningImproving rate of sale through brand activation and innovation.Driving distribution and NPD Managing regional spend.Implementing promotions to deliver revenue growth for account baseDelivering new business and developing current database through managment of RTM/Supplier's

To drive NPD Spirits in the UK market.Established Distribution through National C&C/Wholesale and Independant Retail SectorCreated and Implemented Joint Business PlansEstablished Supply Planning of Products from Europe through national Bonded Warehousing/Haulage company.