Bidnamic is a marketing technology platform that helps retailers unlock the full potential of Google Shopping. Our platform helps retailers to outrank competitors, increasing revenue and market share – in short, it gives you an “unfair advantage” on Google Shopping.  Bidnamic achieves this by applying machine learning to profile every single product SKU in your catalogue, predicting its optimal bid value algorithmically. Real-time performance analysis and high-frequency bid management increase the efficiency of your ad spend, decrease costs per acquired customer, and enables the full revenue potential of every product. While scaling our own eCommerce store we encountered the same problems faced by all retailers of over or underbidding on Google Shopping at the individual product level, thus Bidnamic was born. We are now working with a selected group of established leading retailers for which we are already delivering 60%+ increases in revenue and are backed and supported by notable Investors; including board advisors to Net-A-Porter, Co-Founder of Booking.com - thought leaders at Google, IBM and founders of many of today‘s fastest growing companies.

CEO and Co-founder of Dizinga, a platform used by thousands of artists to sell their designs as prints, cases and apparel with no inventory risk.We take care of promoting these designs to customers around the world across marketplaces and search engines. When a customer buys a product we produce it on the artist's behalf, on demand, and ship it to the customer from a local manufacturer saving delivery time and shipping cost.

Co-founded EcoMarket an online marketplace for Eco-friendly, Natural and Organic products dubbed by TechCrunch as the "Etsy for Eco Products". The site grew to become home to more than 2,000 artisan producers selling tens of thousands of products ranging from fairtrade coffee to organic foods. The platform aimed to recreate the atmosphere found at farmers markets, online, by connecting shoppers directly with producers so they could learn the story behind the products they buy.The business won numerous awards, press features across all national press and targeted blogs as well as investment from high profile Angel investors. I left the company handing over to my Co-founder and the rest of the team to continue the journey.

Promoting entrepreneurship and business startup on Leeds University campus through organising events for students, staff and the wider business community.

I project managed a waste compliance and reduction project for Pepsico at their Walkers Crisps plants, Leicester. The project achieved a 50% reduction in waste going to landfill with a further 25% of potential savings identified. The project realised a cost saving in excess of £97,000. The projects success was recognised by an award from De Montfort University.

I secured sole UK & Ireland distribution rights for a chinese manufacturer of Fencing sports equipment. The business achieved profitability three months after launch and I sold the business in late 2008.

Started with a school friend at the age of 14 and once summarised as "Digital Dell Boy's", Cheap Auctions grew into a business of bulk buying & selling promotional goods sourced from a network of pubs and bars, a great introduction to the world of business and Ecommerce at a young age.