Liam Preston
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Liam Preston Email & Phone Number

Global Digital Product Manager at New Balance
Location: Málaga, Andalusia, Spain 7 work roles 2 schools
1 work email found @newbalance.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email l****@newbalance.com
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Current company
Role
Global Digital Product Manager
Location
Málaga, Andalusia, Spain
Company size

Who is Liam Preston? Overview

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Quick answer

Liam Preston is listed as Global Digital Product Manager at New Balance, a with 10227 employees, based in Málaga, Andalusia, Spain. AeroLeads shows a work email signal at newbalance.com and a matched LinkedIn profile for Liam Preston.

Liam Preston previously worked as Global Senior Manager - Market Expansion at New Balance and EMEA Senior Manager Merchandising and Planning at New Balance. Liam Preston holds Other; Core Credential Of Readiness from Harvard Business School Online.

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Email format at New Balance

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{first}.{last}@newbalance.com
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AeroLeads found 1 current-domain work email signal for Liam Preston. Compare company email patterns before reaching out.

Profile bio

About Liam Preston

A dynamic global leader with over 20 years of experience in market expansion, merchandising, product management, and strategy. Proven success in leading high-growth market entry projects, managing global teams, and driving substantial revenue increases. Adept in collaborating with technical, creative, and business stakeholders to deliver innovative solutions in diverse markets. Recognized for exceptional skills in strategy development, data-driven decision-making, and driving operational efficiency.

Listed skills include Merchandising, Retail, Fashion, Visual Merchandising, and 15 others.

Current workplace

Liam Preston's current company

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New Balance
New Balance
Global Digital Product Manager
United Kingdom
Website
Employees
10227
AeroLeads page
7 roles

Liam Preston work experience

A career timeline built from the work history available for this profile.

Global Digital Product Manager

United Kingdom

Global Senior Manager - Market Expansion

Current

Brighton, Ma, Us

• Manage the entry into any new DTC markets globally. • Establish local 3PL, ERP, OMS, EPOS, ECOM.• Manage Global vendor contracts ECOM and EPOS. • Manage the set up of local legal requirements (DPAs, Privacy Policy, T and C’s etc). • Manage Global ECOM and EPOS product teams delivering value in an Agile, iterative fashion. • Collaborate with technical, creative and business stakeholders to ensure timely and accurate market expansion.• Analyze relevant market, competitive, and consumer experience trends to define future consumer experience innovation opportunities.

Sep 2021 - Present

Emea Senior Manager Merchandising And Planning

Brighton, Ma, Us

I work across the EMEA region managing the pricing, margin, range size, segmentation, forecasting and strategic direction for the brand. I work on all parts of the development process and the GTM process for footwear, apparel and accessories. I advise the global product / merchandising teams on direction for EMEA. I use data driven insights and key EMEA market knowledge to drive the brand forward and produce strong revenue and bottom line growth. Key focus- European Key Accounts (EKA) manage the strategic direction and lead the teams through the GTM process.- Advise the global team on the strategic direction of the EKA.- Advise the EMEA product team on price, margin and segmentation for each seasonal collection. - Globally align ranges with other regions to ensure that global efficiency is optimal.- Analysis of key market trends and competitors. to provide data driven insights.- Manage the field of play (Football, Basketball, Cricket etc) merchandiser. - Manage the DTC (Direct to consumer) product merchandiser.

Apr 2018 - Oct 2021

Merchandise Manager Emea

Brighton, Ma, Us

As EMEA Merchandise Planning Manager for New Balance I am responsible for delivering revenue growth while ensuring our margin objectives are met throughout the EMEA region. I achieve this through a combination of managing relationships with our distribution partners and subsidiaries to obtain accurate forecasts, manage the sku efficiency and help develop ranges that are optimal for the EMEA market place. I have direct reports into me from Tennis, Football, Training and Cricket as well as the responsibility of managing the retail range for the New Balance owned and operated stores. Key activities include: - Build retail ranges for both bricks and mortar and E Commerce New Balance owned and operated stores. - Advise the EMEA product team on price, margin and distribution for each quarterly collection. - Manage the forecasting and sampling process across the EMEA region each quarter.- Globally align ranges with other regions to ensure that global SKU efficiency is optimal.- Advise the US based product team on the needs of the EMEA region.- Analysis of key market trends and competitors.- Organise line planning and conference meetings.

Nov 2014 - Apr 2018

Senior Buying Manager Sports And Outdoor

Amsterdam, Noord-Holland, Nl

As Senior Buying Manager for Sports and Outdoor footwear. I am responsible for ensuring we achieve our revenue and margin targets. I deliver this through a combination of managing key suppliers (such as Nike, Adidas, North Face and Timberland) to obtain the best terms and support, manage and develop internal colleagues to ensure we constantly improve our ability to deliver against targets. Key activities include: - Supplier relationship management and negotiation.- Negotiating supply terms including guaranteed margin, sale or return, consignment, mark down support and stock replacement deals. - Ensure alignment of internal teams including Visual Merchandising, Finance, Merchandise, Marketing, Sales, Logistics and e-Commerce departments. - Organise and manage large scale shows to present new collections.- Provide specialist footwear and apparel training.- Analysis of key market trends and competitors.

Dec 2012 - Nov 2014

Buyer Outdoor, Winter Hardware And Footwear

Aalsmeer, Nh, Nl

As part of the buying team responsible for Outdoor and Winter Hardware and Footwear with responsibility for category sales and profits. Key responsibilities included: - Negotiating with international suppliers including North Face and Timberland. - Collection planning - Briefing and developing own brand products.- Managing sales volumes through mark downs and mark ups.- Working to set budgets.

Aug 2011 - Dec 2012

Senior Merchandise Planner

Aalsmeer, Nh, Nl

As a senior planner within the team, I was responsible for budgeting, managing inventory and management reporting. My key responsibilities included:- - Setting and issuing buying and sales budgets.- Setting and delivering end of season stock targets.- Responsible for brand planning and reporting.- Providing written and verbal management reporting. - Re-evaluating budgets for sales and buying on a monthly basis. - Collection reviews based on sell-out data.

Sep 2007 - Aug 2011
Team & coworkers

Colleagues at New Balance

Other employees you can reach at newbalance.com. View company contacts for 10227 employees →

2 education records

Liam Preston education

Other; Core Credential Of Readiness

Harvard Business School Online

Ba Honours, Economics

Lancaster University
FAQ

Frequently asked questions about Liam Preston

Quick answers generated from the profile data available on this page.

What company does Liam Preston work for?

Liam Preston works for New Balance.

What is Liam Preston's role at New Balance?

Liam Preston is listed as Global Digital Product Manager at New Balance.

What is Liam Preston's email address?

AeroLeads has found 1 work email signal at @newbalance.com for Liam Preston at New Balance.

Where is Liam Preston based?

Liam Preston is based in Málaga, Andalusia, Spain while working with New Balance.

What companies has Liam Preston worked for?

Liam Preston has worked for New Balance, Unlimited Sports Group, and Perry Sport.

Who are Liam Preston's colleagues at New Balance?

Liam Preston's colleagues at New Balance include Sellim Sekmen, Trinity Harris, Jus Wro, Kevin Johnston, and Chuong Tuan.

How can I contact Liam Preston?

You can use AeroLeads to view verified contact signals for Liam Preston at New Balance, including work email, phone, and LinkedIn data when available.

What schools did Liam Preston attend?

Liam Preston holds Other; Core Credential Of Readiness from Harvard Business School Online.

What skills is Liam Preston known for?

Liam Preston is listed with skills including Merchandising, Retail, Fashion, Visual Merchandising, Apparel, Negotiation, Inventory Management, and Sourcing.

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