Product Manager
Birmingham, England, United Kingdom
Product Manager working on Jaguar F-PACE, F-TYPE and Range Rover.Accenture Song acts as the gateway between the wider Global Accenture network and the Jaguar Land Rover Global Product teams. I work with multiple Accenture Song teams including Programme, Project, Market, Digital, Configurator (Build your own) and Content providing specialist technical and detailed product guidance, distributing information within the Accenture Song network to support product launches, as well as signing off assets/imagery and launch collateral across multiple channels; DX, Configurator and Brochures.I play a key part in the launch of dedicated Jaguar Land Rover nameplates, working in conjunction with Jaguar Land Rover to understand their products, becoming an extension of their own Product team.Responsibilities and achievements include:- Lead and oversaw 20+ automotive product campaigns within key markets in accordance with go-to-market plan cross channel; print and digital.- Briefed the team on new product launches, helping to identify the hierarchy messaging and the key customer benefits, in addition to providing suggestions for how these product messages can be represented to the JLR customers.- Built strong, trusting relationships with key stakeholders, operating as the go-to expert regarding product features, technical data, target market and competitors.- Created and assisted with internal processes to introduce the product department into the business model, creating efficiencies in content creation and asset approvals.- Established an excellent eye for detail, in order to author and approve content and assets across multiple channels and disciplines such as brochure, website and configurator for over 20 markets.- Demonstrated ability to write, prepare and present documents/ presentations/reports that are factually accurate - resulting in the seamless transmuting and communicating of complex information.
