Liam Rodden Email & Phone Number

Hong Kong SAR

Hamilton, Waikato, New Zealand

• Membership Services:
• Enhanced membership onboarding and engagement processes to reduce churn rate (13% to 9%)
• Managed a team to generate membership growth of 19% (591 to 702)Sponsorship:
• Developed new sponsorship products and negotiated new sponsorship agreements
• Assisted relationship management of existing sponsors, achieving very high retention rateEvent Management:
• Responsible for managing existing events and creating new events, including standalone Hall of Fame, political events and national conference

Hong Kong SAR

• Lead team of 8-10 people, as well as oversee public relations & marketing of 30+ B2B trade fairs (as outlined in roles below) in textile & apparel, consumer goods and technology industries
• Develop and implement new communication strategies for corporate & media events in Hong Kong & Mainland China to raise corporate and product brand awareness
• Create new media and promotion plans following pandemic disruptions, and organise and host online press events to ensure engagement with media
• Work with head office communication teams to ensure global communication plans are implemented locally
• Implement plan to ensure continued global media engagement of company’s events and crisis management plans due to pandemic, and identify new promotion opportunities
• Develop new training materials and deliver workshops for colleagues

Hong Kong SAR

• Lead team of 20+ people to plan & implement company’s participation as an exhibitor in the China International Import Expo (CIIE) from 2018 – 2000
• Develop concept, messaging & operations / logistics plan for 300 sqm booth
• Liaise with regional & global management teams and company’s Hong Kong & Mainland China offices to ensure project buy-in and participation during event
• Oversee and host various events for VIPs and company stakeholders
• Draft speeches & coordinate media interview preparation for management team
• Conduct on-camera interviews with tier-one national & local Chinese media

Hong Kong

• Develop content / inbound marketing plans for numerous trade fairs, including content creation & curation, native advertising, SEO, email marketing, social media marketing, video marketing, influencer marketing, sales.
• Implement new PR strategies to improve media engagement including press release content optimisation, database segmentation, content development partnerships, reader engagement programmes etc
• Manage PR team overseeing technology portfolio, in addition to textile & consumer goods (total portfolio of 30+ trade fairs in 20+ industry sectors throughout Asia)

Hong Kong

• Lead role in implementing re-branding project of textile trade fairs
• Manage subordinates in PR team and relationships with fairs’ project teams
• Develop strategies to improve effectiveness and efficiency of work procedures of PR team
• Train and up-skill team and assist with PR department training as required

Hong Kong

• As in previous role, and:
• Monitor subordinates in PR team
• Coordinate promotion work of all Messe Frankfurt’s China textile fairs
• Develop strategies to improve effectiveness of fairs’ overseas promotion

Hong Kong

• Copywrite and edit marketing materials, executive speeches, press releases and corporate articles for internal and external publication;
• Coordinate design and printing of all event-related materials such as brochures, flyers, posters, catalogues, post-show reports, e-flyers, e-cards etc;
• Develop and execute PR strategy, advertising planning, media buying and advertisement production;
• Responsible for overall trade fair media relations and organisation of press conferences and other onsite events;
• Managing Editor role for fair’s show dailies, involving content planning, hiring freelancers and designers, conducting interviews for content, writing and editing articles, and onsite management of production team;
• Provide onsite media support such as exhibitor and visitor interviews, media tours, photography andvideography arrangement, and executive interviews;

Shenzhen, China

• Writing 25 – 30 print and online advertisements per week for trade magazines in 12 different industry sectors;
• Editing and proofreading my own and other copywriters’ work at four separate stages of the production process;
• Communication with clients throughout Asia to assess their needs, and to explain our in-house guidelines and overseas marketing strategies;
• Working with in-house designers to ensure advertisements meet in-house guidelines and clients’ needs;
• Researching of market trends and new product & industry information;
• Training and mentoring new copywriters;

Shenzhen, China

• Teaching 20-25 classes per week
• Research, design and editing of class outlines and materials
• Assisting with various projects to increase learning quality and student satisfaction

Wellington, New Zealand

• Main tasks: office administration, assistant to General Manager, business planning, cash flow & accounts management, dealing with customer enquiries and website maintenance
• Other tasks/projects: Creating budgeting and cash flow templates and systems to monitor the company’s financial performance
• Internal auditing of company accounts and analysing different areas of the business to identity improvements
• Streamlining procedures for workshops and administration tasks
• Reorganisation of company’s customer relationship management and document management systems

Wellington, New Zealand

• Worked in the Parliamentary Office of the Hon. Chris Carter, Minister of Education
• Writing briefing papers and speech notes for the Minister
• Maintaining databases and replying to public correspondence
• Electorate office tasks and campaign work for the 2008 New Zealand General Election

Warsaw, Poland

Teaching business English to employees of multinationals and local firms in Warsaw, Poland.

Wellington, New Zealand

• Overseeing financial control of five local subsidiaries
• Overall control of National Committee finances including budgeting, recording, tracking, controlling and reporting
• Implementation of strategies to improve long-term financial sustainability
• Short- and long-term organisational planning and assisting local chapters in implementation
• Organisation of logistics and content for national conferences

Bcom / Ba / Ba Hons, International Business / Political Science & International Relations

Activities and Societies: AIESEC, Model United Nations Bachelor of Arts with First-class Honours Majoring in Political Science. Bachelor.

Bms, Economics, Strategic Management

Activities and Societies: AIESEC