Liam Roecklein is the Senior Vice President of Content and Partnerships at Underdog Fantasy, where he drives audience growth and customer acquisition through talent-led content, strategic partnerships, and focused distribution.He also serves as a Board Member of the Impact Public Service Fund, a non-profit dedicated to addressing critical social and political challenges.Previously, Roecklein was the Senior Vice President of Content at PointsBet, overseeing content, creative, commercial and public relations teams. His work played a significant role in the company’s $225 million acquisition by Fanatics Betting & Gaming in 2023.At Cheddar News, Liam was the fifth employee and helped scale the company into a major success. As SVP & GM, he led its rapid expansion, culminating in a $200 million acquisition by Altice USA.Earlier in his career, Roecklein worked as an Executive Producer at Time Inc., where he managed programming for the company’s flagship brands.A graduate of Sacred Heart University, Liam earned his degree in Media Studies and Communications, graduating Magna Cum Laude. Originally from the Bronx, New York, he now resides in Hoboken, New Jersey.