Liam Ryan Email & Phone Number

New York, NY, US

San Francisco, CA, US

• Ideate, develop and present integrated marketing programs for brands across Entertainment, Gaming, CPG, QSR, Tech, Telco, Auto, and more.
• Respond to RFPs, leveraging first party data and audience insights to inform strategic media solutions and custom video/social concepts.
• Craft proposal decks with compelling copywriting and attention grabbing visuals.
• Partner with sales & marketing leadership to further Fandom’s industry presence andB2B value proposition.
• Empower sellers to speak with authority on ad products and content capabilities by providing sales collateral and ongoing consultation.
• Identify cultural trends and major moments for brand partners to capitalize on.

San Francisco, CA, US

• Championed the value of Fandom’s audience and the effectiveness of authentically connecting with consumers by way of their entertainment & gaming passions.
• Responded to client feedback and iterated pitches/programs to accommodateshifting campaign initiatives or creative messaging.
• Wove client brand tenets into custom solutions, personalizing each proposal with RPF language and outside brand/industry knowledge.
• Centralized communication between sales, marketing, content, community, and social teams to ensure overall organizational success.
• Delivered presentations to key internal and external stakeholders.

New York, NY, US

• Sold digital and linear inventory, prioritizing client success and departmental revenue maximization.
• Supported VP sales efforts, billing $76 million in 2020 and $100 million in 2021.
• Led Direct Response digital sales initiative focused on streaming and AVOD campaigns.
• Managed full digital sales pipeline.
• Advised buyers on weekly clearance and market conditions of linear business.
• Delivered daily revenue reports to senior Advertising Sales management.

New York, NY, US

• Built proposals with linear and digital components tailored to client goals and KPIs.
• Executed insertion orders and stewarded linear and digital campaigns.
• Coordinated with Pricing and Planning and Com Ops teams to ensure campaign success across five networks and AMCN digital properties.
• Trained newly hired sales assistants.

New York, NY, US

• Executed insertion orders and stewarded linear and digital campaigns.
• Managed paid programming schedules for AMC and WEtv.
• Tracked billing for paid programming and per inquiry revenue.
• Fostered client and agency relationships.

• Established new accounts and maintained existing client relationships.
• Sold corporate and social events; managed the event schedules of two locations.
• Coordinated internally with operations team to ensure all client expectations were met.

• Conducted extensive media database research of individual and corporate subjects; summarized findings to advise clients regarding the integrity and credibility of potential business partners.
• Strategized an asset recovery in response to a subject defaulting on a $25 million loan.

• Developed web presence and social media accounts, focusing on search engine optimization.
• Created promotional materials using Adobe Premiere, Photoshop, and Final Cut.
• Built digital surveys to gain feedback from alumni and undergraduates.
• Promoted school to potential students by leading tours, hosting info sessions, and calling applicants.

Mason, OH, US

• Compiled information on rival facility service providers into a competitive selling presentation.
• Sold facility service and uniform programs to business owners.
• Reimagined and renovated a sales bullpen to accommodate eight sales representatives.

• Trained eight newly hired employees.
• Tended to guests in all front of house restaurant potions.

• Analyzed Nielsen reports of advertiser spending across horror programing.
• Generated leads for FearNet prior to VOD launch.