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Liam Sweeney is a Account Director at FT Longitude. He possess expertise in advertising, media sales, account management, sales presentations, publishing and 21 more skills. Colleagues describe him as "Liam is a dedicated professional who delivers promptly, timely and with great precision. His ability to listen and understand your business needs makes him a be reliable and respected business partner. Mature and experienced, he knows how to develop and market your business."
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Account DirectorFt LongitudeUnited Kingdom -
Account DirectorFt Longitude Feb 2020 - PresentLondon, Greater London, Gb -
Head Of Programme Development, Ft ForumsFinancial Times Jun 2019 - Jan 2020London, England, Gb -
Head Of Business DevelopmentRsg Consulting Sep 2018 - Jun 2019London, County (Optional), Gb -
Business Development ManagerIcis Mar 2017 - Mar 2018London, London, GbFull responsibility for a selling in-house training solutions across the ICIS global client base of petrochemical producers, distributors and purchasers, creating sophisticated and innovative high value propositions to deliver unique knowledge and insight-led solutions.End-to-end delivery of bespoke training courses – encompassing development, design, and logistics.Management of existing key account customers and development accounts, building a strong network of senior contacts and decision makers. Developed and implemented strategic account plans for existing and development accounts, including creation of new training courses, marketing approaches and customer engagement strategies.Responsibility and delivery of year-on-year revenue growth – with the majority delivered from new business.Working in close consultation with existing ICIS sales teams to deliver structured sales solutions across the entire portfolio of data, consulting and conferencing services. Attendance of key industry conferences, exhibitions and events to proactively engage with customers face-to-face. -
Global Client Relationship Director - Industrial, Manufacturing & TransportFinancial Times Jan 2013 - Sep 2016London, England, GbGlobal responsibility for all commercial relationships with the FT’s Industrial, Manufacturing and Transport clients, ranging from B2B accounts such as BP, GE, & Siemens to B2C accounts such as NetJets, Daimler & Turkish Airlines. Personally responsible for sector revenues in excess of £15m per annum.Responsible for the development of new and existing client relationships across the digital, mobile and print environments, including bespoke sponsorship projects and events. Maintained and enhanced strategic relationships with marketing directors from global brands, PR teams and advertising agencies.Lead, motivated and developed a team with a range of experience levels, on a day to day basis through effective people and business management techniques. This included direct reports in London, and ‘virtual’ team members stationed internationally.Worked closely with ad analytics, digital development, and Learning & Development. Responsible for ensuring the digital knowledge of the IMT group was maintained at the highest level, and that a complete understanding of the FT’s digital capabilities is advocated by all team members to clients in the IMT category.Digital Lead for the global Special Reports programme at the FT. Responsibilities included developing new digital commercial solutions, liaising with the editorial team and producing data-driven sales support documents to aid the FT’s global sales teams in pitching and converting digital reports.Responsible for the development of new and existing client relationships across the digital, mobile and print environments, including bespoke sponsorship projects and events. Maintain and enhance strategic relationships with marketing directors from global brands, PR teams and advertising agencies.Directed the global Industrial, Manufacturing and Transport special reports programme, strategically planning up to 40 individual reports and special publications annually. I am the named contact for reports in FT. -
Head Of IndustrialFinancial Times Feb 2008 - Jan 2013London, England, GbLead sector sales manager across the international FT print and digital portfolio for Energy, Utilities, and Conglomerate clients, including clients such as Shell, EDF and Hitachi. Personally responsible for in excess of £10m of revenue per annum.Co-ordination and development of Energy and Industrial special reports and research projects.In-depth understanding of syndicated research and industry trends. Detailed knowledge of client industries -
International Sales DirectorThe Lawyer Magazine Sep 2007 - Nov 2007* Management of the international brand development of The Lawyer* Overseeing and implementing an international strategy for The Lawyer brand, whichinvolves targeting specific markets and developing new business opportunities.* Key client management - international law firms & their suppliers.* Portfolio sales across The Lawyer's print, online and event brands to internationalclients. This includes business development and sponsorship sales.
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Display Advertising ManagerThe Lawyer Magazine Dec 2005 - Aug 2007* Responsible for all Display advertising sales revenue for The Lawyer magazine.* Managed a three person sales team, involving setting targets, monitoring salesactivity, individual and team training, as well as flatplan and special report management.* Key client management - banks, accountancy firms, law firms, legal publishers, consumerproducts. Personally responsible for *750,000 of revenue per annum. * Project management - strategy and implementation of sales for events, supplements andclient bases.* Portfolio sales across The Lawyer's print, online and event brands. This includesbusiness development and sponsorship sales.
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Recruitment Advertising ManagerThe Lawyer Magazine Sep 2005 - Dec 2005* Managed a three person sales team, involving setting targets, monitoring salesactivity, individual and team training, as well as flatplan and special report management.* Key client management - major recruitment consultancy clients with account values inexcess of *200K. Personally responsible for in excess of *1,500,000 of revenue per annum.* Portfolio sales across The Lawyer's print, online and event brands.
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Assistant Recruitment Advertising ManagerThe Lawyer Magazine Sep 2004 - Sep 2005* Key account management for recruitment consultancies and major law firms* Supporting the Recruitment advertising manager in team training, flatplan management.* Selling all relevant Lawyer brand extensions to clients, including events, supplementsand display branding.* Identifying new business opportunities with current clients as well as pitching newbusiness
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Senior Sales ExecutiveThe Lawyer Magazine Oct 2003 - Sep 2004* Recruitment advertising sales for The Lawyer magazine. * Responsible for selling advertising to recruitment consultancies, law firms and FTSE350 companies.
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Classified Sales ExecutiveEmap Plc Feb 2003 - Oct 2003* Recruitment advertising sales of Nursing Times print and online media products. * Individual responsibility for UK regionalised sales territory. * Management of both client and agency relationships. * Proven ability to work to strict deadlines.
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Sales Executive, ComputingVnu Business Publications Ltd Oct 2000 - Aug 2001NlAdvertising sales across a portfolio of five titles. * Daily experience of giving presentations and public speaking at client orientatedmeetings. * Contract negotiation and management of client relationships. * Research skills and presentation writing. * Adherence to weekly deadlines.
Liam Sweeney Skills
Liam Sweeney Education Details
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University Of SussexPhilosophy -
University Of SussexPolitics -
Ravenswood School For BoysGeneral Studies; Double Science; English -
The Academy Of Digital Business Leaders
Frequently Asked Questions about Liam Sweeney
What company does Liam Sweeney work for?
Liam Sweeney works for Ft Longitude
What is Liam Sweeney's role at the current company?
Liam Sweeney's current role is Account Director.
What is Liam Sweeney's email address?
Liam Sweeney's email address is ap****@****ail.com
What is Liam Sweeney's direct phone number?
Liam Sweeney's direct phone number is (917) 551*****
What schools did Liam Sweeney attend?
Liam Sweeney attended University Of Sussex, University Of Sussex, Ravenswood School For Boys, The Academy Of Digital Business Leaders.
What are some of Liam Sweeney's interests?
Liam Sweeney has interest in Economic Empowerment, Politics, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture, Health.
What skills is Liam Sweeney known for?
Liam Sweeney has skills like Advertising, Media Sales, Account Management, Sales Presentations, Publishing, Online Advertising, Advertising Sales, Digital Media, Marketing Strategy, New Business Development, Sponsorship, Market Research.
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