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Liam Murray is listed as Programmatic Yield Expert | Digital Marketing Strategist | Revenue Maximizer | Data-Driven Client Solutions Manager at Hearst Magazines, a company with 2648 employees, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Liam Murray.
Liam Murray previously worked as Associate Manager of Programmatic Operations at Hearst Magazines and Client Solutions Manager at Criteo. Liam Murray holds Bachelor Of Science - Bs, Finance & Business Analytics from Boston College Carroll School Of Management.
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I am a learner and a teacher, first! The perfect job for me is where I get to discover new ways of doing things. Therefore it's no surprise I love the freshness of the digital landscape, with innovative technologies constantly appearing to shake things up. I plan and test new ways to reach the target audience, present the key insights and takeaways, and apply those learnings to the future setup. I'm a thought leader on digital advertising. I don't just bring knowledge but also my own point of view on how I think media should be. If you're curious about something, sit down with me and let's have a conversation!Outside of work, I am learning languages and making music. Currently my focus is Japanese and music theory lessons - a match made in heaven!
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Drive monetization of Hearst Magazines' publisher inventory via programmatic operations. Responsibilities include troubleshooting and optimizing deals as well as driving platform improvements to maximize revenue.
New York, New York, United States
Leveraged Microsoft Excel to analyze SSP reporting data to improve client campaign performance, leading to increased monthly revenue for individual clients up to 30%. Onboarded clients to the Criteo Commerce Grid SSP and walked through all platform features and updates.
New York, New York, United States
Led a team including two associates managing programmatic campaigns for Nissan and Infiniti brands. Leveraged Microsoft Excel for campaign analysis and presented performance insights to clients, driving optimizations and new tactics that boosted monthly visitor traffic to site up to 30%.
Greater New York City Area
Oversaw media trading platform campaigns for multiple brands, utilizing Excel pivot tables for data analysis to optimize performance and consistently communicated adjustments to clients to ensure transparency and engagement.
Brooklyn, NY
Updated and maintained an Excel donor database to track contributions for Virunga National Park, sent personalized thank-you letters to donors, and organized hard copies of accounting records to ensure compliance with U.S. regulations.
Flushing, NY
Supported the head teacher in delivering lessons and managing a classroom of up to 20 children, supervised playtime to ensure safety, and taught weekly science classes to 50 campers in grades 3 to 5.
Activities and Societies: University Wind Ensemble, Piano Ensemble, Philippine Society
Studied abroad in Paris for a semester. Pursued courses in Financial Analysis, French, and Art.
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Liam Murray works for Hearst Magazines.
Liam Murray is listed as Programmatic Yield Expert | Digital Marketing Strategist | Revenue Maximizer | Data-Driven Client Solutions Manager at Hearst Magazines.
Liam Murray is based in New York, New York, United States while working with Hearst Magazines.
Liam Murray has worked for Hearst Magazines, Criteo, Omd Usa, Programmatic Mechanics, and Virunga National Park.
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Liam Murray holds Bachelor Of Science - Bs, Finance & Business Analytics from Boston College Carroll School Of Management.
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