National Marketing & Communications Manager
CurrentLeading marketing and comms activities for this growing national brand, with 6 locations across the east coast.
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@liamwebb.com.au
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Liam Webb is listed as National Marketing Manager at GoBoat Australia at GoBoat Australia, based in Canberra, Australian Capital Territory, Australia. AeroLeads shows a work email signal at liamwebb.com.au and a matched LinkedIn profile for Liam Webb.
Liam Webb previously worked as National Marketing & Communications Manager at Goboat Australia and Digital Adviser to the Prime Minister at Australian Government. Liam Webb holds Bachelor Of Creative Arts, Film/Cinema/Video Studies, Gpa 6.25 On A 7 Point Scale from University Of Southern Queensland.
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Strategic communications and digital media professional with more than 7 years experience working with a variety of stakeholders and target audiences across government and private sector.Strong analytical skills and experience researching and reporting on content and campaign performance as well as developing trends and technologies.I have worked in a range of team sizes and industries, including non-profit, education, advocacy and government.
Listed skills include Video Production, Music Production, Social Media, Photoshop, and 40 others.
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Canberra, Australian Capital Territory, Australia
Leading marketing and comms activities for this growing national brand, with 6 locations across the east coast.
Canberra, Australia
Produced digital content for the Prime Minister ranging from social media posts to video speeches and virtual events, as well as conducted regular analysis of content performance and provided recommendations to maximise reach and impact. Working in this high paced work environment required strong attention to detail as well as the ability to work autonomously and maintain operational understanding of a wide variety of policy and media issues simultaneously.
Canberra, Australia
Assisted with the planning, production and scheduling of social media content for AAA channels, along with maintaining the corporate websites. I also worked with both the communications and policy teams to design and layout reports, submissions and other documents for public distribution, both digital and print.
Toowoomba, Australia
Based within the One USQ Experience Project, I was responsible for planning and developing multimedia content across a variety of platforms, both print and digital. Examples include producing training guides for staff, creating promotional videos and assisting with producing content with the Media Services division of the University.Responsibilities:- Liaison with a variety of stakeholders to determine their content creation needs, followed by the development of a content production plan.- Production of a variety of digital assets, including promotional videos, infographics, posters and other graphics.- Managing time between three major university projects, prioritising tasks and allocating time accordingly.Achievements:- Designed and produced ‘Quick Guides’ for staff explaining the use of updated video conferencing facilities.- Produced promotional video and accompanying information guide for student portal analytics pilot program.
Usq Toowoomba Campus
As part of the 2016 USQ Digital Intern program, my role included working with stakeholders within ICT Capital Projects to produce video content as required, as well as conducting research into emerging technologies and their potential in learning and teachingResponsibilities:- Liaising with stakeholders to develop content plans and related multimedia artefacts for internal staff promotion.- Developing motion graphics and video artefacts for ICT projects, and working with online marketing team to create promotion plans across social media channels.- Produce monthly reports including analytics appraisal for content published, and make recommendations on work moving forward.Achievements:- Significantly increased ICT presence across USQ social media channels, with more than 50,000 people reached by ICT posts between February and November.- Two major research reports compiled on Developing Learning and Teaching Technologies and 360° Video & Virtual Reality.- Internal videos for Technology Demonstrators project reaching more than 150 academic and professional staff.
Brisbane, Australia
As part of a small marketing team, my primary responsibilities at The Catholic Leader consisted of contacting current and potential clients regarding advertising opportunities. During this time I was also involved in assisting with video production for a variety of projects including the 2015 Newsroom Competition and the 2015 Community Leader Awards.Responsibilities:- Contacting new and existing clients to build relationships and develop print and digital advertising strategies.- Negotiating advertising packages for a variety of clients from local businesses to national corporations and organisations.- Assisting with planning and production of themed advertorial features throughout the year, including contacting advertisers and collecting material for publication.- Coordinated advertising bookings for regular print runs (11,000 copies weekly) and special advertorial features.Achievements:- Primary advertising coordinator for the 2015 Catholic Education Week lift out magazine, involving more than 40 schools across Queensland and northern New South Wales.- Produced tutorial videos for the 2015 Newsroom Competition, demonstrating the various jobs and departments within a newspaper environment.
Brisbane, Australia
Creating multimedia content to accompany news stories on social media and digital publications.
Brisbane, Australia
Direct sales and marketing training and work with a variety of not-for-profit organisations including Amnesty International and Cerebral Palsy Alliance. Responsibilities:- Attending daily training in direct sales and marketing techniques, including icebreakers, overturning objections and closing a sale.- Pitching regular donation opportunities to potential donors for a variety of not-for-profit causes- Daily reporting on performance and regular supervisor meetings to maintain high standardsAchievements:- Selected as part of a small team to pilot a new fundraising program for the World Wildlife Fund (WWF).- Maintained consistent high performance, including high-rolling the office (achieving the most signups in a day) on several occasions.
Completed first semester at Griffith Film School before transferring to USQ to complete my degree.
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Liam Webb works for GoBoat Australia.
Liam Webb is listed as National Marketing Manager at GoBoat Australia at GoBoat Australia.
AeroLeads has found 1 work email signal at @liamwebb.com.au for Liam Webb at GoBoat Australia.
Liam Webb is based in Canberra, Australian Capital Territory, Australia while working with GoBoat Australia.
Liam Webb has worked for Goboat Australia, Australian Government, Australian Automobile Association, University Of Southern Queensland, and The Catholic Leader.
You can use AeroLeads to view verified contact signals for Liam Webb at GoBoat Australia, including work email, phone, and LinkedIn data when available.
Liam Webb holds Bachelor Of Creative Arts, Film/Cinema/Video Studies, Gpa 6.25 On A 7 Point Scale from University Of Southern Queensland.
Liam Webb is listed with skills including Video Production, Music Production, Social Media, Photoshop, Youtube, Social Networking, Customer Service, and After Effects.
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