Liam Aran Barnes Email & Phone Number

Southeast Asia

No-nonsense, data-backed sustainability recognition for hotels and schools. Founders of the tuu Eco Stay Awards.

Asia Pacific

Work alongside regional PR firms and directly with public and private sector organisations acrossvarious industries to devise and implement effective content and public relations strategies thatelevate their brand and enhance external communications.High-profile public sector clients include United Nations Development Programme (Cambodia);European Union's Service for Foreign Policy Instruments (Asia Pacific); GIZ (Southeast Asia).

Asia Pacific

Collaborate with big and boutique hospitality and real estate brands to help them…• Realise their storytelling potential and ensure high-impact content is at the heart of their marketing manoeuvres• Discover and develop a unique voice, own their image and bolster brand awareness across pertinent platforms

Asia Pacific

Directly managed the editorial, sales and marketing teams – about 20 employees excluding freelance contributors. Played an integral role in the integration process and led the rebrand of the company’s publishing and events products, including Property Report, Asia Property Awards and Asia Real Estate Summit, during the transition period following the acquisition of the assets by PropertyGuru Group.• Developed and implemented online content marketing-driven sales strategy, which accounted for 55% of total sales revenue for Property Report in 2017• Conceptualised and project managed the redesign and launch of Property-Report.com, leading to 35% year-on-year increase in unique visitors in 2017• Wrote, edited and commissioned more than 80 monthly English-language news, feature and analysis stories for Property-Report.com, increasing editorial output by 20 stories a month and monthly average page views by 20%• Devised issue themes and content plans, and wrote, edited and commissioned English-language feature stories for Property Report Magazine, a bi-monthly print publication with a growing regional readership of 6,000• Overhauled and executed an updated social media strategy on Facebook, Twitter and LinkedIn that led to an organic growth of 135,000 followers across all platforms in 18 months

• Author of independent features on pertinent business, current affairs and lifestyle developments in the Asia-Pacific region.

Southeast Asia | Hong Kong

Joined as Deputy Editor, quickly promoted to a senior role based on strong editorial and team-leadership performance. Oversaw all aspects of the print and digital publishing business, including editorial team recruitment, sales strategy implementation and creation of content strategies for the events product.• Implemented online content strategy for Property-Report.com focused on original stories and increased monthly unique visitors by 15,000• Oversaw the redesign and content restructure of Property Report Magazine, one of the region’s leading real estate print publications, and expanded distribution across new markets in Asia

Roving correspondent for Property Report South East Asia (circ. 25,000), Helm Superyacht Magazine (circ. 15,000) and Karma Magazine (circ. 5,000) focused, respectively, on South East Asian property markets, the luxury superyacht market and Karma resorts and investment opportunities.

Southeast Asia

• Author of independent and original content and associate editor of business articles on Thailand’s economics, politics and international trade for monthly business journal, Business Report Thailand. (circ. 10,000+)• Project supervision, editorial planning, supervision of monthly section layouts and graphic design for Business Report Thailand and Property Report South East Asia.• Supported senior executive management to enhance Ensign Media’s market engagement, including the development and execution of public media events to complement Ensign Media’s magazine portfolio• Contribute daily online content for leading real estate website: www.property-report.com.

• Author of independent news and features on pertinent travel trade developments in the Asia-Pacific region, particularly Cambodia.

Cambodia

Designed, launched and editorially managed weekly 16-page print supplement ‘Post Property’, featured in Cambodia’s largest English-language newspaper, as Property Editor after six months reporting on the business desk.• Liaised with business leaders and government officials to write independent and original business content on national and regional economic issues• Analysed and condensed complex government, private sector and aid development reports to extract newsworthy stories

Bachelor Of Arts - Ba, International/Global Studies

Education record