Responsible for the overall delivery of Web Analytics solutions for clients. Leading on client relationships to understand the client’s objectives and currently leading out on the rollout of GA4 across a range of clients.Consulting with and understanding client requirements translating into a comprehensive measurement & implementation plan.For Google Analytics 360 clients, maximise value for clients by leveraging the full enterprise capabilities of the Analytics 360 Suite.Proactively leading the review and refinement of the processes & frameworks used in the team to deliver excellent client work. Driving adoption of new and emerging tools, features & techniques to continually enhance the value of available data for the client.Working closely with other internal teams at DDL to advise on Web Analytics data use & strategy (e.g. for use in visualisation, data insights, integration with media/ other sources of data).Working with wider Dentsu teams to identify opportunities to enhance the support for the client through offering additional services or products, in line with the client’s objectives.Experienced with using with a range of tools to support clients including Google Analytics 360, Google Tag Manager, Analytics Management APIs, Google Big Query, Google Cloud Platform. Also using various coding languages such SQL, JavaScript and HTML to support client solutions.

Responsible for leading out on new and existing client opportunities from a data and strategy perspective such as implementing analytics tools and tag management solutions for Global and European clients.Managing practice areas within the team throughout projects during discovery and implementation phases. responsible for a number of clients including, English Football League, Lloyds, Lexus, Pizza Hut, and Hyundai. Also experienced in using a range of data tools such as Google Optimize, VWO, Tableau, Google Data studio, Google Tag Manager and HotJar, BigQuery.

Working closely with clients, client services, strategy teams and project management to ensure we deliver commercially profitable data-led work streams. Coordinating and defining analytics tasks, data audits and frameworks to plan current and future business KPIs, benchmarks and targets. Supporting discovery workshops and data intelligence projects. Accessing new and existing first party and third party data sources with constant evaluation of data capture opportunities.

Responsible for measuring, understanding and reporting the impact of digital marketing activities using a range of web analytics tools to develop strategies for reaching larger and more engaged audiences online.Constantly monitoring, analysing and interpreting key data that the analytical software produces. Utilising Google Analytics to provide KPIs to board level.Working with clients such as Coca-Cola Enterprises, Toyota, Asics, Lexus, Odeon, Unilever, Travis Perkins, Pizza Hut and Coats Industrial.Working with vendors and tools such as:Google AnalyticsWebtrendsVisual Website OptimizerNext Analytics APISearch MetricsBrandwatchTableau

Undertaking analysis, design, management and delivery of solutions for development projects and sub-projects that impact on the use of PeopleSoft Financials 9.1 and 7.5 software.Troubleshooting account for the Bupa International finance divisions.Experienced in the use of various PeopleSoft Accounting modules (AP, EP, GL, AM).The set up of PeopleSoft Financials Business Units and Financial reports such as Balance Sheets, Trial Balance and Transaction reports.Developed the PeopleSoft Financials Bupa Internal website.

I performed all aspects of customer service from initial contact requirements gathering through to Problem solving (adjustments and repairs), as well as managing appointments. Other aspects of my role included ensuring all relevant paper work had been completed and correctly filed.

Filing Information, IT Data Input, Managing Mail