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Liam M. Email & Phone Number

Head of Digital Analytics at Merkle
Location: United Kingdom 10 work roles 2 schools
1 work email found @amaze.com 1 phone found area 161 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email l****@amaze.com
Direct phone (161) ***-****
LinkedIn Profile matched
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Current company
Merkle
Role
Head of Digital Analytics
Location
United Kingdom
Company size
6243 employees

Who is Liam M.? Overview

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Quick answer

Liam M. is listed as Head of Digital Analytics at Merkle, a with 6243 employees, based in United Kingdom. AeroLeads shows a work email signal at amaze.com, phone signal with area code 161, and a matched LinkedIn profile for Liam M..

Liam M. previously worked as Partner - Head of Digital Analytics at Merkle and Partner - Head of Analytics at Dentsu International. Liam M. holds Bsc (Hons) Business Information Technology from The University Of Salford.

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Email format at Merkle

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*@amaze.com
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Profile bio

About Liam M.

Experience in dataLayer management / tag management solutions (Google Tag Manager, Tealium, Signal), insights and analytics vendors (Google Analytics, Google Analytics 4 (GA4), Adobe Analytics, Webtrends), Dashboard Solutions (Tableau, Power BI, Google Data Studio, Datorama), GCP (Google BigQuery) and GMP aswell as various data and development languages (R, Python, SQL, JavaScript, HTML). A dedicated and proactive individual with professional experience in web analytics, systems and business analyst roles, specialising in developing web analytics solutions for a number of industry leading client as well as supporting them through data strategy ensuring that not only is their data reliable, but that it's being used effectively to drive business decisions. Passionate about incorporating new concepts and ideas that support and drive business decisions. An Advocate for demonstrating logical and analytical skills to solve complex problems. Currently head up the Dentsu analytics department. Able to work well independently using initiative while also demonstrating the organisation and prioritisation skills required to achieving deadlines and deliverables. A motivated and inspirational individual who enjoys being part of a creative team and enjoys working in challenging and fast-paced environments.

Listed skills include Seo, E Commerce, Web Analytics, Google Analytics, and 33 others.

Current workplace

Liam M.'s current company

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Merkle
Merkle
Head of Digital Analytics
United Kingdom
Website
merkleinc.com
Employees
6243
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10 roles

Liam M. work experience

A career timeline built from the work history available for this profile.

Head Of Digital Analytics

Merkle

United Kingdom

Partner - Head Of Digital Analytics

Merkle

United Kingdom

Associate Director Of Data & Analytics

Dentsu International

Tokyo, Jp

Responsible for the overall delivery of Web Analytics solutions for clients. Leading on client relationships to understand the client’s objectives and currently leading out on the rollout of GA4 across a range of clients.Consulting with and understanding client requirements translating into a comprehensive measurement & implementation plan.For Google Analytics 360 clients, maximise value for clients by leveraging the full enterprise capabilities of the Analytics 360 Suite.Proactively leading the review and refinement of the processes & frameworks used in the team to deliver excellent client work. Driving adoption of new and emerging tools, features & techniques to continually enhance the value of available data for the client.Working closely with other internal teams at DDL to advise on Web Analytics data use & strategy (e.g. for use in visualisation, data insights, integration with media/ other sources of data).Working with wider Dentsu teams to identify opportunities to enhance the support for the client through offering additional services or products, in line with the client’s objectives.Experienced with using with a range of tools to support clients including Google Analytics 360, Google Tag Manager, Analytics Management APIs, Google Big Query, Google Cloud Platform. Also using various coding languages such SQL, JavaScript and HTML to support client solutions.

Jun 2019 - Jul 2021

Data And Analytics Strategist

Kin + Carta

London, England, Gb

Responsible for leading out on new and existing client opportunities from a data and strategy perspective such as implementing analytics tools and tag management solutions for Global and European clients.Managing practice areas within the team throughout projects during discovery and implementation phases. responsible for a number of clients including, English Football League, Lloyds, Lexus, Pizza Hut, and Hyundai. Also experienced in using a range of data tools such as Google Optimize, VWO, Tableau, Google Data studio, Google Tag Manager and HotJar, BigQuery.

Mar 2017 - May 2019

Web Analytics Consultant

Amaze

London, England, Gb

Working closely with clients, client services, strategy teams and project management to ensure we deliver commercially profitable data-led work streams. Coordinating and defining analytics tasks, data audits and frameworks to plan current and future business KPIs, benchmarks and targets. Supporting discovery workshops and data intelligence projects. Accessing new and existing first party and third party data sources with constant evaluation of data capture opportunities.

Jun 2015 - Mar 2017

Junior Web Analytics Consultant

Amaze

London, England, Gb

Responsible for measuring, understanding and reporting the impact of digital marketing activities using a range of web analytics tools to develop strategies for reaching larger and more engaged audiences online.Constantly monitoring, analysing and interpreting key data that the analytical software produces. Utilising Google Analytics to provide KPIs to board level.Working with clients such as Coca-Cola Enterprises, Toyota, Asics, Lexus, Odeon, Unilever, Travis Perkins, Pizza Hut and Coats Industrial.Working with vendors and tools such as:Google AnalyticsWebtrendsVisual Website OptimizerNext Analytics APISearch MetricsBrandwatchTableau

Mar 2013 - Jun 2015

Peoplesoft Financials Systems Analyst

Bupa

Uk, Australia, Spain, Chile, Poland, New Zealand, Hong Kong Sar, Türkiye, Brazil, Mexico, The Us, Middle East, Ireland, Saudi Arabia And India., Gb

Undertaking analysis, design, management and delivery of solutions for development projects and sub-projects that impact on the use of PeopleSoft Financials 9.1 and 7.5 software.Troubleshooting account for the Bupa International finance divisions.Experienced in the use of various PeopleSoft Accounting modules (AP, EP, GL, AM).The set up of PeopleSoft Financials Business Units and Financial reports such as Balance Sheets, Trial Balance and Transaction reports.Developed the PeopleSoft Financials Bupa Internal website.

Jun 2011 - Mar 2013

Optical Advisor

Specsavers

Global, Gb

I performed all aspects of customer service from initial contact requirements gathering through to Problem solving (adjustments and repairs), as well as managing appointments. Other aspects of my role included ensuring all relevant paper work had been completed and correctly filed.

Jun 2008 - Jun 2011

Data Analyst

K2 Group

Gb

Filing Information, IT Data Input, Managing Mail

Jun 2006 - Sep 2006
Team & coworkers

Colleagues at Merkle

Other employees you can reach at merkleinc.com. View company contacts for 6243 employees →

KP Kyle Peron Kyle Peron Colleague at MerkleGreater Philadelphia, United States View → LC Lorraine Cameron Lorraine Cameron Colleague at MerkleBay Of Plenty, New Zealand View → CM Courtney Meyers Courtney Meyers Colleague at MerkleDallas-Fort Worth Metroplex, United States View → WL Wendy Lewis Wendy Lewis Colleague at MerkleSherwood, Arkansas, United States View → AA Ajaykrishna A M Ajaykrishna A M Colleague at MerkleBengaluru, Karnataka, India View → FY Fei Yu Fei Yu Colleague at MerkleNanjing, Jiangsu, China View → SS Sakthi Saravanan Balakrishnan Sakthi Saravanan Balakrishnan Colleague at MerkleCoimbatore, Tamil Nadu, India View → CS Carte Sude Carte Sude Colleague at MerkleRedmond, Washington, United States View → CH Carla Hayes Carla Hayes Colleague at MerkleWalnut Creek, California, United States View → SK Snehil Kumar Snehil Kumar Colleague at MerkleMumbai, Maharashtra, India View →
2 education records

Liam M. education

Bsc (Hons) Business Information Technology

The University Of Salford

Nd Music Practice - Triple Distinction

The Manchester College
FAQ

Frequently asked questions about Liam M.

Quick answers generated from the profile data available on this page.

What company does Liam M. work for?

Liam M. works for Merkle.

What is Liam M.'s role at Merkle?

Liam M. is listed as Head of Digital Analytics at Merkle.

What is Liam M.'s email address?

AeroLeads has found 1 work email signal at @amaze.com for Liam M. at Merkle.

What is Liam M.'s phone number?

AeroLeads has found 1 phone signal(s) with area code 161 for Liam M. at Merkle.

Where is Liam M. based?

Liam M. is based in United Kingdom while working with Merkle.

What companies has Liam M. worked for?

Liam M. has worked for Merkle, Dentsu International, Kin + Carta, Amaze, and Bupa.

Who are Liam M.'s colleagues at Merkle?

Liam M.'s colleagues at Merkle include Kyle Peron, Lorraine Cameron, Courtney Meyers, Wendy Lewis, and Ajaykrishna A M.

How can I contact Liam M.?

You can use AeroLeads to view verified contact signals for Liam M. at Merkle, including work email, phone, and LinkedIn data when available.

What schools did Liam M. attend?

Liam M. holds Bsc (Hons) Business Information Technology from The University Of Salford.

What skills is Liam M. known for?

Liam M. is listed with skills including Seo, E Commerce, Web Analytics, Google Analytics, Cms, Digital Marketing, Google Adwords, and Microsoft Office.

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