Lia Morse Mashaka Email & Phone Number

Barcelona, CT, ES

Barcelona Area, Spain

BCN Life is a relocation and global mobility company who helps it's clients to create a home away from home in Barcelona.

Barcelona Area, Spain

Marketing/advertising, copy/content writing, translations from Spanish to English for marketing/advertising/website/promotional purposes, project management

Greater Los Angeles Area

• Spearheaded an assembly program to serve the 900+ student body and met the cultural impact goals of the school.
• Managed the budget for both committees.
• Worked closely with the Principal to source additional funding from the neighborhood city council.
• Researched and secured various impactful artists and dynamic speakers to perform at school.
• Worked closely with teachers to develop a schedule for performance times that worked within their busy day.
• Provided essential feedback to the Principal to assure the programs were meeting the needs of the students and teachers and made adjustments when necessary.

Greater Los Angeles Area

• The Pablove Foundation’s signature family event where attendees of all ages enjoy a day filled with unique arts + crafts, music, delicious food, and an incredible auction.
• Tasked to successfully execute a community fundraising event and manage activities that included arts and crafts, music, food vendors, and auctions.
• Led the management of the event committee to ensure that the foundation's goals were met.
• Cultivated and developed strong relationships with businesses owners and celebrities to secure and drive revenue derived from sponsorships.

Greater Los Angeles Area

• L.A. Loves Alex’s Lemonade Stand is a decadent foodie event that brings superstar chefs and mixologists from across the USA to participate in a massive cookout and lend their support to the Alex’s Lemonade Stand.
• Designed and implemented programming that focused on interactive food themes and hands-on art projects for the “Kids Zone” which served over 500 children each year.
• Trained volunteers and vendors to ensure the logistics of the event were being managed seamlessly.
• Championed efforts to include vendors and sponsorship partners that created targeted, focused and highly impactful engagements that resonated with attendees.

Greater Los Angeles Area

• Successfully facilitated marketing campaigns from inception to completion and oversaw execution through their various stages of growth.
• Managed social media communications.
• Negotiated and coordinated strategic product placement marketing opportunities.
• Responsible for full cycle marketing efforts the planning and execution of short and long-range marketing initiatives.

Greater Los Angeles Area

• Developed and managed the execution of multimillion-dollar advertising campaigns for clients including FORD Motor Company, Nestlé (confections), Princess Cruises (travel & tourism), LEGOLAND (amusement park) and El.
• Supervised the production of TV, radio, print and newspaper advertising as well as in-store POS materials, and confections packaging.
• Managed all brand-building public relations/marketing programs that included TV and radio sponsorships, community events, music concert radio promotions, on-air mentions, taste tests, and live remotes.
• Work in conjunction with the strategy and media teams to provide each client with data-driven analytics, ensuring overall satisfaction for new and existing campaigns.
• Built strong internal relationships that allowed for greater collaboration amongst all departments in the agency and the ability to effectively problem solve when needed.
• Acted as an agency representative at radio recording sessions and TV post-production final cut sessions.

Bachelor'S Degree, American Studies / Ethnic Studies

Study Abroad Program, West African History, Dance & Music