Development of the existing marketing platform and wider Lesjöfors Group resources to implement a coordinated marketing strategy which will establish ESP as the first choice manufacturer across their industry sectors in the UK & Ireland for precision metal components. - Assessment of current marketing and systems. Evaluate and repurpose/replace existing branding, digital and print marketing literature. - Assess viability and impact of website, SEO/digital marketing, social media platforms, advertising, blogs and content output. - Identify content creation targets, required editorial, advertising and PR messaging. - Manage ESP stands at B2B exhibitions, optimise impact of design and messaging to drive lead generation. - Establish and engage network of industry clients, colleagues, advertisers, and stakeholders. - Analyse market share and competitors. Define client demographics and develop marketing personas. Identify market target areas and build targeted campaigns to increase lead generation. - Work with Sales and Business Development Managers to implement Salesforce CRM group-wide and develop usage as a cross-group marketing tool. - Development of a modern staff engagement platform to attract and retain essential talent by offering access to important information, staff events, social activities, guidance, and support.

Working with the Head of Marketing and Communications and marketing team to plan and implement a range of integrated marketing and communications campaigns across the London South East Colleges portfolio. - Working with the Student Hub team and the Head of Marketing and Communications toplan and manage the successful production of all Campus Open Days, ensuring thateffective processes are in place to ensure that the right promotional materials andcollateral such as the Prospectus and University centre prospectuses are in place atcampuses for each event. - Working with the Head of Marketing and Communications to develop, manage and deliverthe calendar of events to support marketing and student recruitment targets, includingFE, HE, Apprenticeships, Greenwich Adult and Community Learning. - Working with the Head of Marketing and Communications, Marketing Manager and thewider marketing team, to design and deliver highly engaging and successful annualstudent and staff awards ceremonies. - Development of effective event project plans, regularly updating, monitoring and reporting onplans to ensure that events are delivered on time and to budget. - Working with the team to develop and distribute organic content across a range ofchannels, including social media.

Versatile writer and writing consultant with a specialised focus on film & TV script-writing, who also enjoys working in or across different mediums. A background in marketing and PR has developed formidable proofreading and copywriting skills, as well as provided extensive experience at effectively leading or supporting various artistic, corporate and industry-specific projects.Details of my freelance writing work can be found below, under Projects.

The FreelanceDiary technology platform was a creative sector freelancer marketplace application that had not been gaining any significant traction. Working with the CEO to identify issues with the product, brand and offer, I pivoted the company’s business model and established a recruitment agency to enable the hiring and management of temporary and promotional staff. I successfully generated revenue required, through client acquisition and funding applications, to support product development and release the platform.• Redeveloped website and brand, promotional language and offer. • Created promotional strategy. produced blog articles and social media content • Prepared and submitted Innovate UK development fund application • Adopted technologies (HubSpot, Slack and DocuSign) and systems to effectively meet weekly acquisition and conversion targets• Successfully launched recruitment agency in February • Secured contract with major client account and managed their UK promotional launch and staff across four major cities (Liverpool, Exeter, Reading and Birmingham)• Devised successful marketing strategy to establish brand ambassador talent bases, using social media, FB groups and targeted ads campaigns• Launched and ran large-scale, ongoing recruitment campaigns, managing 300+ brand ambassadors across four UK cities. Created templates and processes for the support of all future launches• Embedded practises and implemented effective information architecture to enable the company to acquire, access and protect employee data, offer/process contracts as well as implement a reliable payroll system• Generated the necessary operational revenue to ensure that platform development could be completed

Marketing strategy and delivery for Greenwich Research & Enterprise, managing the University of Greenwich’s enterprise engagement activities and research investment portfolio. Support and promotion support for R&E projects, funding successes, initiatives, awards, achievements and business engagement.• Redeveloped the GRE website and brand. The redesign and restructure was well-received, and shortly after its roll-out was adopted as the brand template for the university up to 2018• Devised marketing strategy and delivered promotional campaigns• Improved, managed and maintained the R&E message and content across the university• Successfully delivered a 3-year, business-wide website redevelopment project• Produced web, PR and social media content, web and advertising copy, print- and media-based publications, impact reviews, advertising campaigns and case studies.• Led all R&E PR, social media and network activity and developed cross-business collaborations.• Trained team of web authors to embed necessary skills, processes and corporate guidelines• Developed and created brand & style guidance documentation• Embedded web-based information architecture, data management processes and content to align with organisation restructures and objectives• Met enterprise engagement objectives through the co-ordination and of cross-sector initiatives• Client marketing support for external business partners and enterprise initiatives

Generated and managed business engagement, networking and investment outreach events for the University of Greenwich’s Faculty of Business. • Organised, managed and promoted the university’s high-profile, for-profit business events• Corporate liaison and account manager • Launched the London Knowledge & Innovation Network, a platform for business-to-research enterprise investment opportunity• Within six months had taken over and revamped all the Faculty’s education and non-profit events• Executive events budget and procurement oversight • Website management, production of promotional material and documentation,

Co-ordinated and ran the annual series of UK standardisation events for BTEC moderator training. • All BTEC events management, including the organisation and running of ten major conferences, attended by 2.5k moderators across three months and five cities • Corporate liaison and client account manager, budget oversight • Production of training material, documentation, contract and information• International travel visas, planning and accommodations