Founder | Content Creator | Editor
CurrentHUM is an independent online publication telling the stories of the Melbourne underground music scene.• Co-founded HUM as a social enterprise with a mission to provide a platform for local, emerging, and unsigned talent across the Music, Arts, and Culture scene in Melbourne:− Collaboratively formulated a clear brand vision and content strategy. growing the audience organically through targeted SEO and word-of-mouth referral to retain the “underground” vibe− Developed and managed the website and all social media channels, harnessing digital analytics to drive continuous improvement in customer experience and audience engagement:• Demonstrated a high standard of attention to detail to ensure the highest quality imagery, copy, and content across all channels • Managed Audio Visual (AV) production for live and hybrid music events demonstrating expert knowledge and strong technical proficiencies with relevant technologies and AV equipment• Nurtured productive relationships with emerging talent (Bands, Musicians, Producers) working as a trusted partner to shape visual brand identity and marketing strategy:− Coordinated photoshoots and interviews to develop promotional content • Developed and nurtured a network of freelance Content Creators including photographers, videographers, journalists, copywriters, and graphic designers, providing clear briefs to ensure alignment with each band/musician’s brand voice• Generated year-on-year growth in operating revenue through merchandise sales, advertising/advertorial content, and event sponsorship