HUM is an independent online publication telling the stories of the Melbourne underground music scene.• Co-founded HUM as a social enterprise with a mission to provide a platform for local, emerging, and unsigned talent across the Music, Arts, and Culture scene in Melbourne:− Collaboratively formulated a clear brand vision and content strategy. growing the audience organically through targeted SEO and word-of-mouth referral to retain the “underground” vibe− Developed and managed the website and all social media channels, harnessing digital analytics to drive continuous improvement in customer experience and audience engagement:• Demonstrated a high standard of attention to detail to ensure the highest quality imagery, copy, and content across all channels • Managed Audio Visual (AV) production for live and hybrid music events demonstrating expert knowledge and strong technical proficiencies with relevant technologies and AV equipment• Nurtured productive relationships with emerging talent (Bands, Musicians, Producers) working as a trusted partner to shape visual brand identity and marketing strategy:− Coordinated photoshoots and interviews to develop promotional content • Developed and nurtured a network of freelance Content Creators including photographers, videographers, journalists, copywriters, and graphic designers, providing clear briefs to ensure alignment with each band/musician’s brand voice• Generated year-on-year growth in operating revenue through merchandise sales, advertising/advertorial content, and event sponsorship

• Managed photography shoots for a diverse client base, consulting actively to develop a clear brief and delivering high-quality imagery for a range of purposes including:− Real Estate marketing: photographing new property listings for print and digital marketing − Music events: photographing, coordinating videography, and managing post-production for the capture of live music events− Weddings: capturing important, once-in-a-lifetime moments for couples as they enjoy their big day− Headshots and promotional imagery for actors, musicians, and corporate executives

SYN Media is a community radio station providing media broadcasting opportunities for young people.• Hosted engaging live and recorded radio shows, including on-air broadcasts Moshpit and Player One:− Researched and curated content for each show, including music playlists and guest interviews− Demonstrated a strong understanding of the audience demographic and adapted content and tone to attract and retain audiences − Managed editing and production of show audio and pre-recorded segments • Developed and published content for SYN Media’s social media channels, including high-quality interviews with local artists and high-profile community members