Established an online fashion company promoting Parisian chic with Manchester street style. Luxemme is a brand that aims to be a pioneer in the fashion industry, delivering premium clothing with a realistic price tag. The aim is to break in to the hugely competitive fashion market within three years.Key Responsibilities:- Utilised digital media and marketing skills to develop and maintain the company website- Enhance company exposure through the development and implementation of a number of marketing and promotional initiatives including Social Media marketing, Pay per Click and Search Engine Optimisation- Created and established a bespoke content management system, which includes the management of stock, bloggers, brand ambassadors, products and reporting- Lead on all creative aspects including photo shoots, product, product launches, ambassador and blogger programmes

Tasked with directing multiple digital marketing initiatives to raise awareness of the business and services offered across several websites, playing a key role in the development and implementation of a comprehensive digital strategy whilst deploying a range of techniques to optimise the site, drive traffic and increase conversions. Key Responsibilities:- Managed a £700,000 annual budget, appointing highly skilled agencies to assist with the management of marketing campaigns and strategies- Led on app development for the company- Developed and oversaw corporate websites, collaborated with senior directors and board members- Strategically built and managed the Hire, Sales and training websites- Developed and maintained effective working relationships with numerous agencies ranging from design, development, marketing, video production - Reported directly to Group Marketing Directors relating to digital performance, ROI and digital strategy- Managed all digital campaigns including SEO, PPC, E-mail marketing, Content strategy, Social media- Established comprehensive re-targeting strategies, each targeting specific set of customers through different products and offerings- Implemented successful digital strategies and coordinated multiple international websites for Ireland and the UAEKey Achievements:- Significantly improved visitor interaction using email marketing, enhanced visitor groups and segmenting customer databases - Overhauled PPC and improved CPL by over 54% within three months and over 136% over two years- Increased web traffic by 380% in 2 years and generated a 310% increase in unique visitors to the site while also boosting page views by 400% within a two-year period- Led projects to design and build hugely successful company responsive website- Redesigned email marketing and incited numerous key changes which directly resulted in an increase in deliverability by 12%, open rate improvements by 18%, increases of click through rates

Tasked upon commencement in the role with the development of marketing strategies, reporting and up-selling of development and marketing solutions, focusing on SEO, the development of campaigns and project managing several digital marketing strategies for several key clients. Directly responsible for the SEO and coordinating large scale web development projects.Key Responsibilities:- Identified new and innovative ways to create new revenue streams at every possible opportunity- Responsible for the development of digital media strategies, direction and tactics, delivering viable solutions for customers in multiple business sectors - Developed commercial relationships with key customers and partners- Analysing market trends and evaluating competitor activities, especially new products and services - Providing regular and structured reports on performance to DirectorsKey Achievements: - Achieved rank 1 positions on ultra-competitive keywords including beds, greenhouses, blinds, caravan insurance, conservatories and carpets- Played a pivotal role in the development of mobile websites and applications as well as managing strategies to ensure continued business success - Contributed to the restructure of the SEO department and introduced a period of change to manage staff more effectively, utilised freelance staff and established a new and vastly improved business infrastructure - Developed the business to focus on SEO and link development which generates 60% of annual turnover - Responsible for the provision of advice and guidance on the deployment and use of Content Management Systems- Liaised with the pay-per-click team to improve campaigns through SEO performance, PR Editorial and Social Media teams to facilitate the completion of engaging, informative and optimised content for numerous clients- Spearheaded the development of pivotal SEO strategies for internal/external projects, maintained strict compliance with processes and continuous improvement

SEO Manager at Xyone, dealing with a wide range of projects, ranging from home and garden to Insurance based clients.My role consisted of streamlining digital marketing activity and assesing client's position in the market based on there current position and competitors.I implemented and re-structured how link development was carried out and many other SEO techniques to make the company more profitable and also more efficient internally.