Liam Donnelly Email & Phone Number

London, United Kingdom

Senior Copywriter at Sky Creative. Copy lead on Sky Protect product, brand and launch comms including the flagship Smart Home Insurance. Senior creative and copywriter at health communications agencies Verve, Chameleon, Seven Stones and DDB Remedy.Senior creative and copywriter at Given London, a leading sustainability and brand substance agency. Concepting and establishing campaign copy for P&G, Aviva and Aveda Haircare.Senior creative and copywriter at digital agency Huge London. Value propositions, customer journeys and UX for Vanguard, NatWest and the Warner Bros and Pottermore Wizarding World app.Senior copywriter at integrated and customer journey specialists, T19 London.Senior creative and copywriter at Pernod Ricard Studio. Brand positioning, tone of voice work, social ideas, full website writing, email campaigns, print and radio across many brands.Senior creative client-side at Digital Television Group. Repositioning and establishing new tone of voice, white paper, annual report, speech writing.Senior creative in the Trinity Mirror Solutions Inventions department.Senior copywriter at online content specialists VaynerMedia and Brave Bison.

Osterley, Greater London, United Kingdom

London, England, United Kingdom

Working across Sky masterbrand, Sky Sports, Sky Broadband, Sky Mobile and NOW on CRM, acquisition, offer emails, retail, proposition testing and internal communications. As copy lead on Sky Protect I worked from product through to brand and comms, creating and launching the flagship Smart Home Insurance.

London, United Kingdom

I worked across the client list at London's most enduringly successful creative agency, creating campaigns for BBC Earth, Sainsbury’s, Starbucks, Cancer Research UK, Currys PC World, Heinz, M&Ms, Pepsi, Twix and Ben’s Original. I became a content specialist during my time at the agency, working closely with Flare, AMV's in-house production department. I worked regularly on social projects in AMV's XLAB, including acting as senior copywriter and providing creative direction on the Walkers account. I was also a creative director for 'Hatch' graduate teams, helping to turn fresh thinking into client-ready ideas. One of my last major achievements at AMV was providing creative and copywriting support to launch Flare Studio – establishing tone of voice, writing the platform copy, CRM emails and trailers for the site and first briefs. Flare Studio connects filmmakers at every level with live briefs from BBDO brands.

London, United Kingdom

I was part of the team that helped turn CHI into an industry leading full service agency. I worked across the client list in all media, creating entire integrated campaigns with long-standing art director partner, Phil Holbrook. I attended many CHI ‘Big Ideas Days’ to find new brand positionings or creative approaches for existing and potential clients. I was a creative director on Big Yellow Self Storage and a number of other direct and digital accounts. I launched the radical TalkTalk 'free broadband' campaign and Times+ membership – a notable success story in paid for journalism. I also launched US tech retailer Best Buy and support service Geek Squad through The Carphone Warehouse, establishing brand tones and redefined the Carphone brand. I helped rebrand Waterstone's stores and wrote Big Yellow's new website around customer journeys. Other brands worked on: Drench, Tango, Toyota, British Gas and Friends of the Earth.

London, United Kingdom

I was part of the founding team at Simon Hall and Warren Moore's innovative direct and digital hub inside advertising agency Clemmow Hornby Inge. I recruited and nurtured graduate creative teams and provided creative direction on day to day work. For The Telegraph I created an award-winning multimedia trade campaign for the price of a traditional print campaign. I was the voice of Alan Hansen for their market leading Fantasy Football game and launched a huge subscriber campaign including monthly Rewards. Other brands worked on: Direct Line, RBS Intermediary Partners, AOL Broadband, Heineken, First Active mortgages.

London, United Kingdom

I worked across the client list under creative directors Steve Aldridge and Shaun Moran on brands including BMI airline, Lexus, Lloyds TSB, Barnardo's and The Grove luxury golfing venue.

London, United Kingdom

Proximity is a world leading integrated creative network, originally created by direct and digital specialists BHWG. I worked across the client list in a variety of media under creative directors Chris Barraclough, Nick Moore and Warren Moore. I won numerous awards, most notably on TV Licensing and Volkswagen. Other brands I worked on included Alliance & Leicester mortgages, RNLI, WWF, Bentley, BT Openworld, Sainsbury's, Whiskas and Eurostar.

2.1 Ba (Hons), Creative Advertising

- Distinction for my dissertation - Commendation at 1999 Adshel Student Design Awards, London - First prize in 1998 Capital Bank Creative.

Hnd, Design Communications