Head Of Product Marketing
Bedford, Bedfordshire, United Kingdom
Philex is a global company with offices in UK & Hong Kong and manufacturing in mainland China. I was brought in with a remit to refocus and improve core product strategy by developing and implementing a sustainable ongoing product pipeline, this was to be complimented by an overhaul of current marketing strategy and management of the in-house marketing team and product design studio for which I was also responsible.Responsibilities• Leading a team in the development of product pipeline. I was responsible for identifying viable Far East partners, the creation of cohesive product ranges and negotiating pricing to maximise profitability in National Big Box accounts.• Category management of current ranges covering over 3,000 SKU’s for the international market.• Managing internal marketing team in the creation & implementation of marketing strategy including inception of new brands, product design, packaging, campaign planning, web development, social media, POS, trade show & marketing collateral (print & digital).• Creating new product collateral & presenting new ranges & brands both internally & directly to customers.• Management of marketing budget at P&L level Achievements• Developed & implemented 18-month marketing strategy to support new product launches, incorporating creation & project management of trade show launches across UK, US & Hong Kong.• Developed 3 new trademarked brands to allow launch of new ranges and expansion into new markets, including full brand guidelines, retail packaging, marketing collateral, websites & launch campaigns. • Sourced and launched 10 new product ranges into the company within the first 8 months, following in-depth market research & consultation with National & Regional sales force. • Implemented rolling 12-month product pipeline, currently covering over 200 SKU’s in a dozen categories, re-establishing the company as a significant vendor in the market.