Liam Dowd Email & Phone Number

London, Gb

New York, New York, Us

Responsible for ensuring Reuters Professional is the go-to-place for the Sustainability community looking to inform and support their future [sustainability] business decisions. Boosting non-editorial coverage on Reuters.com, strategising around current and future events plus identifying and building new offerings across Reuters Professional are just a few of the key responsibilities

London, England, Gb

London, England, Gb

• Re-strategised Ethical Corporation’s 5-year business strategy after in-depth analysis of past activities, competitor analysis and future societal and business impacts• Relaunched and restructured the Responsible Business Summit in 2016 based on client interviews, industry surveys and market analysis, resulting in a 106% increase in attendance in 12 months• Created a market diversification strategy in the US that saw us launch new events - resulting in a 400% increase in customer-base from that region. This also resulted in greater brand penetration and reputation in the US, which indirectly positively impacted our European events • Ran product marketing initiatives and messaging for multiple business intelligence products across paid, earned and owned channels (social, content, email, advertising and PR) to drive awareness, lead generation and new customer acquisition. Expanded customer database by 1,500 b2b leads per month in 2017.

London, England, Gb

• Co-launched new marketing intelligence start-up (the Incite Group), delivering conferences, reports, seminars and subscriptions to over 2,000 in-house marketing executives in the USA and globally. Responsible for defining the marketing strategy, positioning, messaging, brand development and value proposition• Oversaw marketing outputs for Incite Group across both UK and USA based teams. Revenue grew to £1.45m in 2016. • For Ethical Corporation, analysed past performance and market conditions to develop financial forecasts and allocate budgets for product delivery and development. Worked directly with clients and closely with sales team to drive 68% increase in sponsorship revenues in 2016.• Collaborated with multi-functional team (engineering, product management, marketing, sales) to launch Incite Group ‘On Demand’ media website to host searchable video and audio from events – resulting in incremental profit gains of $200k+ in 2016.

London, England, Gb

• Managed the marketing and communications strategy across a team of 10 highly-skilled execs. • Managed marketing, sales, and product development team of eight to revenue growth of 12% CAGR year on year, with over 30% of all income derived from new product launches. • Experienced a YoY increase of 8% in customer satisfaction over the 24-month period • Re-developed the Ethical Corporation magazine which saw it transition from a print to digital monthly magazine. Through targeted messaging and High Customer-Value engagement saw retention rate remain above 75% and profitability increase by 23% in the first 12 months. • Extensive experience using Salesforce, Google Analytics, Optimizely, AdRoll and proprietary ad platforms for Facebook, Google, Twitter and LinkedIn.

London, England, Gb

Ethical corporation is a company that encourages debate and discussion on responsible business through publishing, conferences and independent research and advisory work.I am responsible for the management of Subscriptions to the company. Both retaining current and acquiring new subscribers. I manage the content on the website as well as all markerting through our social networks.I was also responsible for managing and marketing the business intelligence reports. The reports contain detailed research and analysis and prove to be of great interest to the industry.In just over a year I helped grow the business of both subscriptions and reports. Combined sales for both products grew by over 20% in 17 months.

Upon returning from travelling the globe for 9 months my old employer offered to take me on in a temporary office assistant role.

I was lucky enough to travel the world and get to see many wonders across the globe

London, Gb

In my previous employment as a Communications and Marketing Executive at the RSM I gained a multitude of skills. My role included; *Creating and managing communication plans *Formulating recruitment campaigns *Managing some aspects of the online and print advertising *Compiling internal communication packages *Managing, creating and distributing all emails to their member base *Writing press releases, receiving coverage in national broadsheets*Compiling media reports for both internal and external stakeholders

Cim Level 7 Post Graduate Diploma, Marketing/Marketing Management, General

Bachelor'S Degree, Business Marketing

Education record