My role is to manage and develop large Wayfinding projects within Saudi Arabia, ensuring we provide the best quality products and service for clients. Professional Signs LLC is a Blue Rhine Industries Company. The leading Signage Manufacturer in the Middle East.

Project Director, KAFD project, Riyadh, Saudi Arabia.Blue Rhine Industries is a leading provider of digital and static signage in the Middle East. With decades of experience in our craft, we have perfected the art creating and supplying customized LED screen solutions, wayfinding signage, as well as indoor and outdoor signs.

Maynard is a design consultancy specialising in wayfinding, graphic design, product design for public environments; within the transport, commercial and healthcare sectors.My role was to generate new leads and opportunities - including new markets, growth areas, existing customers and strategic partnerships. I was responsible for proposal writing, presentations / pitches, negotiations and contract agreement. As well as managing strategic projects, working closely with contractors, clients and designers in the Middle East and UK.

One of the world's leading web-based mobile ordering solutions; giving customers instant access to hospitality venues' menu of services. My role was a temporary position to support the growth and expansion of the business, setting up new systems and processes to help create a more holistic Marketing Strategy, as well as building a dedicated Marketing team. By working closely with the Sales Director we implemented a new CRM system, marketing and project management software, marketing campaigns and customer pitch documents which increased the win ratio for the Sales Team.The various initiatives during my time helped to contribute towards wi-Q being shortlisted in the Caterer Awards 2021.

TDC are Signage & Wayfinding experts.Established in Dubai in 2010, but with over 30 years of Design & Engineering experience TDC completed some of the Middle East most well know projects; from DIFC and Dubai World Central, to Qatar Education City and CityWalk. Working across the Middle East with clients in sectors such as; Hospitality, Commercial, Residential, Healthcare, Education and Master Plans or mixed use developments.My role included; Overseeing a team of internal project managers and technical designers, as well as external contractors and sub-contractors. This involved developing and implementing communication plans to keep stakeholders informed, managing the project's budget - Ensuring that all project activities are completed on time, within budget, as well to the required quality standards within the approved design guidelines.By working closely with contractors and PMs we developed and implemented risk management plans, had periodic design and technical reviews to identify areas for improvement. And our Quality Control team ensured the project documentation was complete and accurate.My role on projects was to provide leadership and guidance to project staff. Offer expertise and experience to consultants and the client, ensuring maximum results for all.

Responsible for the outward expression of the company through all channels of communication; developing and managing all communications and all customer service related sales and marketing, from initial brief through to installation and after sales services.I was able to self generate sales leads and manage projects from start to finish.I worked closely with suppliers to develop sales and marketing tools for the sales team and support the sales team on key projects; client liaison, presentations and mock ups - ensuring the team have all the necessary opportunity to make more sales.Responsible for all new business activity; identifying new opportunities, building strategic relationships, networking with strategic partners, setting objectives for the sales team and generating forecast and performance reports monthly, quarterly and annually.A core focus of improvement which became a huge strength was the installation and delivery of furniture to a high standard. By implementing real time systems and processes, and training the delivery team to understand the importance of service excellence the OI team became the best in the industry.

My role at Insignia was to head up a team of Account Managers and Directors, who were responsible for multiple hospitality Clients.My responsibility was to lead the team to achieve excellence, grow accounts and promote new parts of the business. I was accountable for the monthly financial targets and overall performance and quality of projects from my team.www.insigniaworldwide.com

Responsible for managing the overall internal operations of the company as well overseeing day-to-day Client projects through our Creative, Digital and Interactive departments.Working closely with Clients to formulate new brands and implement them across various media. Ensuring brand equity and creating solutions to engage customers at every level of the customer journey.Assisting the Managing Partners to develop the business plan and promote eleven to the wider community.Developing new business in line with the short and long term business plan.Identifying and improving areas of the business to ensure greater profitability.

LN are brand guardians of the Lexus retail experience.After designing the showroom design (inside and out) in the 90’s, they were contracted to roll-out the build of 250 showrooms across Europe.I was sole contact for the Lexus retail team and responsible for managing the most prestigious account in the agency, to plan their annual Retail Development marketing budget (€1.5m).During this period at LN, I was appointed at Lexus Europe HQ in Brussels, Belgium for 4 months. As a Retail Development Consultant it enabled me to achieve even more efficiency in client projects and management, as well as great farming opportunities for new business, as well as learning new business cultures.Typical tasks included; the development of the new retail concept which would be rolled out worldwide in 2011/12.Architectural design co-ordination; on a site by site basis, space planning, furniture specification, graphic design & production, print collateral, signage and wayfinding design and specification, digital (new technology) research and specification.

At The JJ Group I worked as part of a large Client Servicing team supporting the dealer marketing account for Volvo Car UK and Triumph motorcycles.Typical projects ranged from digital marketing, print and events.Working closely with experienced Account Managers and Directors prepared me for the years to come, whereby I learned key best practices and design development / implementation techniques.A key role for me in the company was a 4 month Client side role at British Gas Business HQ, working on the promotion of a new product.Working in house with the Client helped me to learn about how large corporate companies operate and the daily challenges they face.

As Sales Consultant I was responsible for advising customers on their independent travel plans; round the world trips, backpacking, tours & adventure holidays. The role was target driven with sales objectives in up-selling travel insurance, hotel rooms and other add ones.One month I won flights anywhere in the world with BA for selling the most flights in our region.As Marketing Consultant, I was responsible for promoting the branch within the city of Oxford and surrounding areas. Developing incentive programmes, organizing promotional events and building relationships with the local University colleges to encourage group bookings.During this time I was made representative for retail marketing within the National Marketing team; sitting on the steering group committee to develop new marketing strategies to be implemented throughout the UK.