Liam Froud Email & Phone Number

Cheltenham, Gb

Cheltenham, England, United Kingdom

Working remotely, directly supporting the Wholesale Sales Director and Internal and External Sales Teams with all aspects of their needs across their Whole Salers.In my current role, I specifically focus on end-user engagement and supporting the promotion of the products offered by Shoal Group. This includes Social Media and Customer Events to support customers.Since joining the Marketing Team, I have utilised my experience in sales to assist with driving sales and increasing profitability in services offered as well as goods. My previous experience has helped shaping my development of a POS system which is an ongoing project to ensure products have the best possible option to be displayed. Working in tandem with the POS development, I've created merchandising guidelines to ensure consistency across core products. As part of my role, I travel across the country to assist in POS installation to ensure the customer experience is consistent in all environments when any products are handled by an end user. This has provided a measurable increase in sales when the POS and merchandising guidelines are implemented.All aspects of promotions (including the creation of a promotional activity calendar) and customer communications are included in my responsibilities to ensure that there is consistency across all external documents. This involves working in conjunction with the Sales and Purchasing departments for pricing and stock ordering to fulfill customers' needs. I also study trends in the market as well as any trends of sales within Shoal to ensure we don't lose sales across all categories.

Wooton, England, United Kingdom

Working as the sole marketing member of staff gave me a unique advantage at the beginning of my career in marketing. I managed all aspects of SWA's marketing including all campaigns across the B2B network. My role developed quickly and I noticed a gap in the market for basic customer buying habits, so I started to produce guidelines for merchandising and all aspects of Point of Sale for the end user audience within our direct B2B customers. This has shown to be successful where the new principles have been rolled out, not only growing SWA's Wholesale customers but ensuring that existing customers have a strong display for our products. Whilst creating the merchandising guidelines, I also started a packaging audit which has resulted in a mass review to ensure the packaging we produce is the most appealing and appropriate.A year into my career, I was absorbed into the Shoal Group (umbrella company) Marketing Team. This has ensured I can continue to do what my skill set is most appropriate to. Since the merge, I have now focussed on the retail side of the business, ensuring we have the best opportunity to not only display our products but develop our offering of lines. I've also created a CPD-accredited course to assist branches within the industry to utilise their trading space.

Newcastle Upon Tyne, United Kingdom / Cheltenham / Gloucester

Working across several different sites for Travelodge, I worked closely with teams to ensure I was able to perform to the best of my ability and fit into the established teams. Even though this was a part-time role, I ensured I provided the best service I could to assist in the success of the hotels I worked in. I continuously received positive feedback in numerous ways, but mostly on Trip Advisor and the internal survey which were both targeted KPI's. From working FOH and BOH in Travelodge, I worked constantly on my customer experience skills to ensure the guests of the hotels received the best possible experience they could. While working at Travelodge I was recognised as a strong team member and following recognition from Hotel level management, Regional Management approached me and offered me a Hotel Manager Role. This was near the end of my studying so I declined the offer, but even just the offer of the role showed my achievements within the brand.

Newcastle Upon Tyne, United Kingdom

Leading a 2000sq ft stand-alone store within a busy shopping center made me appreciate the importance of teamwork. As well as the new stand-alone store, which was the first in the region, within Newcastle there were two concessions that I assisted in leading in tandem with the store. This involved shift planning and ensuring all KPI's were being met without moving business from the already established concessions. To achieve this I worked closely with the London Marketing Team and Germany Stock Control Teams. Creating a new client base for a relatively unknown brand was a lot of fun, Initiatives to collaborate with other brands across the city proved prosperous for both parties and ensured we both secured new business. Whilst working for Thomas Sabo, I realised that I wanted to grow my knowledge of Marketing so chose to pursue that and enroll in university.

Newcastle Upon Tyne, United Kingdom

Working across 23,000sq ft of selling space, in a regional Flag Ship anchor tenant department store, I managed two divisions (As well as seasonal departments, Christmas Gifts and Toys) and three services, I worked as part of the store manage KPI's of the business were met fully to ensure customer focus and customer experience was always a top priority. I also traveled across the country to other stores to roll out different campaigns, from new season launches to Christmas planning. This involved constant communication with other store management teams, head office individuals and specific regional bodies to ensure constancy across the brand. My key achievements whilst working for Debenhams, were; winning numerous new season launch competitions within the national business, National Model Store winner, two years consecutively for consistently high standards and product display. And being awarded for the initiative in making commercial decisions in critical business circumstances. Debenhams allowed me to develop my skill set with the wide breadth of tasks that I was handling day-to-day.