Liam Gregory

Liam Gregory Email and Phone Number

Media Partner at Open Partners @ Open Partners
Liam Gregory's Location
Manchester Area, United Kingdom, United Kingdom
Liam Gregory's Contact Details

Liam Gregory personal email

n/a

Liam Gregory phone numbers

About Liam Gregory

My job is to bring data, media, tech and creative together to bring growth to our clients 📈• Extensive experience leading teams implementing programmatic campaigns and achieving certifications for DSPs, Ad-Serving and Analytics.• This includes managing teams delivering programmatic Digital Out of Home, Display, Audio, Amazon, CTV, Native and Video campaigns.• Former Programmatic Trading Manager at Dentsu agency, overseeing programmatic campaigns for major UK brands.• Helped global FMCG brand grow their new-to-brand sales across the EU using Amazon Advertising• MSc in Digital Marketing specialising in digital strategy, integrated communications, and content marketing.

Liam Gregory's Current Company Details
Open Partners

Open Partners

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Media Partner at Open Partners
Liam Gregory Work Experience Details
  • Open Partners
    Media Partner
    Open Partners Jul 2022 - Present
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  • Thg Ingenuity
    Programmatic Lead
    Thg Ingenuity Sep 2021 - Jul 2022
    Manchester
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  • Dentsu Aegis Network
    Group Programmatic Manager
    Dentsu Aegis Network Aug 2019 - Sep 2021
    Manchester
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  • Amnet Programmatic Experts For Dentsu Aegis Network
    Programmatic Trading Manager
    Amnet Programmatic Experts For Dentsu Aegis Network Sep 2017 - Aug 2019
    Manchester, United Kingdom
    Led a team of traders that implement, manage and optimise programmatic campaigns for some of the UKs largest brands. As part of the Dentsu Aegis Network, campaigns included programmatic video, display, mobile, audio, social and digital out of home campaigns, executed as part of a wider integrated communications strategy.
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  • Amnet Programmatic Experts For Dentsu Aegis Network
    Programmatic Senior Trading Executive
    Amnet Programmatic Experts For Dentsu Aegis Network Mar 2017 - Sep 2017
    Manchester, United Kingdom
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  • Amnet - Programmatic Experts For Dentsu Aegis Network
    Programmatic Trading Executive
    Amnet - Programmatic Experts For Dentsu Aegis Network Nov 2015 - Mar 2017
    Manchester, United Kingdom
    Programmatic Trader implementing and optimising programmatic performance or branding campaigns, with the core purpose of helping clients to achieve their goals. Developed extensive expertise using programmatic technology, such as demand side platforms, analytics, ad serving technology, as well as training clients and other staff to use programmatic technology.
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  • Amnet - The Aegis Trading Desk
    Programmatic Trading Assistant
    Amnet - The Aegis Trading Desk Nov 2014 - Nov 2015
    Manchester, United Kingdom
    Leveraging Demand Side Platform (DSP) and Real Time Bidding (RTB) technology, advertiser data and data partnerships to drive value and efficiencies in media buying. The core responsibility of this position was the efficient and accurate execution of online display campaigns ensuring maximum value and ROI for clients. This included the end-to-end specialist implementation of mobile, display and video campaigns. Certified across programmatic platforms and services such as; Display Video 360; TubeMogul (Adobe DSP); The Trade Desk; Sizmek (Rocketfuel); Facebook; Amazon; Ad Maxim; GroundTruth; MediaMath; Turn; AppNexus; Avid; Quantcast; Criteo; Google Ads, Google Analytics.
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  • Mark Two
    Paid Media Analyst
    Mark Two Jun 2014 - Nov 2014
    Experience as a Data Analyst, analysing site traffic, using Google Analytics and creating campaign strategies for search, display & affiliate campaigns with a total budget of £4million. This role involved analysing client site traffic to create bespoke campaign strategies for brands such as Tesco Kitchens, Laura Ashley Kitchens & Debenhams Bathrooms.Responsibilities of this role included: • Helping to shape marketing targeting strategies (keyword research; account structure; workflow processes; new opportunities & beta products) • Helping to shape brand positioning strategies (Ad copy; landing pages) • Managing internal designers for bespoke imagery & landing pages • Coordinating brand-specific offers and promotions to affiliates • Building relationships with traffic or technology suppliers • Optimisation of brand accounts (budgets, targeting & positioning) • Daily & Weekly reporting & analysis of marketing activity
  • Carat Manchester
    Digital Media Assistant
    Carat Manchester Sep 2012 - Sep 2013
    Manchester, United Kingdom
    Experience implementing and managing paid social campaigns across platforms such as Facebook, LinkedIn, Instagram and Snapchat. Utilising social ads to help clients reach their goals, in terms of engagement on-platform and responses on clients websites. This role included the delivery of efficient Display and Social Display campaigns for Carat Media clients.General responsibilities included:• Trafficking tags in the ad server • Campaign building in DSPs• Optimisation of campaigns• Reporting resultsRunning Social Display campaigns across Facebook, Twitter & LinkedIn included a mixture of direct response & social engagement campaigns for over 20 brands.Social Display responsibilities included:• Co-ordinating the integration of Social Display with Social Organic campaigns• Managing client expectations on performance & targeting capabilities• Providing ROI forecasts to media planning teams & clients• Creating best practice, report templates & improving processes• Training staff• Managing workload of assisting intern• Hosting industry trade press meetings

Liam Gregory Skills

Social Media Marketing Social Networking Social Media Digital Marketing Public Relations Event Planning Facebook Display Advertising Advertising Digital Media Marketing Strategy Google Adwords Digital Strategy Online Advertising

Liam Gregory Education Details

Frequently Asked Questions about Liam Gregory

What company does Liam Gregory work for?

Liam Gregory works for Open Partners

What is Liam Gregory's role at the current company?

Liam Gregory's current role is Media Partner at Open Partners.

What is Liam Gregory's email address?

Liam Gregory's email address is li****@****l.co.uk

What is Liam Gregory's direct phone number?

Liam Gregory's direct phone number is (855) 926*****

What schools did Liam Gregory attend?

Liam Gregory attended The Manchester Metropolitan University, The Manchester Metropolitan University.

What skills is Liam Gregory known for?

Liam Gregory has skills like Social Media Marketing, Social Networking, Social Media, Digital Marketing, Public Relations, Event Planning, Facebook, Display Advertising, Advertising, Digital Media, Marketing Strategy, Google Adwords.

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