Liam Hall Email & Phone Number

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

As the Performance Media Director at Lane Media, I played a pivotal role in the agency's growth and success. My responsibilities and achievements included:Strategic Leadership: As a member of the senior leadership team, I contributed to driving the overall direction of the business, overseeing media strategy and tactics across key accounts.Revenue Growth: Spearheaded the growth of ecommerce billings from 7% to 29% of the agency's gross profit and increased arts & culture… Show more As the Performance Media Director at Lane Media, I played a pivotal role in the agency's growth and success. My responsibilities and achievements included:Strategic Leadership: As a member of the senior leadership team, I contributed to driving the overall direction of the business, overseeing media strategy and tactics across key accounts.Revenue Growth: Spearheaded the growth of ecommerce billings from 7% to 29% of the agency's gross profit and increased arts & culture billings from 8% to 15%.Team Leadership: Built and led a team of performance media managers, fostering a collaborative and results-driven environment.New Business Acquisition: Successfully pitched and won multimedia accounts, securing prestigious clients such as Scottish Opera, Dekanta, Cask88, Braeburn, and Royal Collection Trust.Reporting and Efficiency: Streamlined the reporting process by introducing dashboards that eliminated the need for manual reporting, enhancing efficiency and accuracy.Award-Winning Campaigns: Led award-winning campaigns, earning recognition from Digiday Europe and the Marketing Society Star Awards for our work with Fairfax & Favor. Show less

Edinburgh, Scotland, United Kingdom

As a Performance Media Manager at Lane Media, I was responsible for managing key accounts with a combined annual media spend of over £1 million. My key responsibilities and achievements included:Media Planning and Buying: Planned, presented, and bought media for a range of clients across professional services, travel and tourism, eCommerce, and the third sector.Digital Media Expertise: Worked at an advanced level with a variety of digital media channels including social, search,… Show more As a Performance Media Manager at Lane Media, I was responsible for managing key accounts with a combined annual media spend of over £1 million. My key responsibilities and achievements included:Media Planning and Buying: Planned, presented, and bought media for a range of clients across professional services, travel and tourism, eCommerce, and the third sector.Digital Media Expertise: Worked at an advanced level with a variety of digital media channels including social, search, video, and programmatic display.Data-Driven Strategy: Utilised data—analytics, competitor analysis, A/B tests—to define metrics and KPIs and inform strategy.Trend Analysis and Forecasting: Analysed trends and developed forecasts to provide innovative recommendations that supported marketing and business KPIs.Collaboration: Worked closely with content, creative, and wider marketing functions to streamline media processes.Stakeholder Guidance: Provided guidance, insights, and shared best practices with key stakeholders. Show less

South Shields, Tyne And Wear, United Kingdom

As Digital Marketing Manager at Katy Sue Designs, I was responsible for building and managing paid search and social campaigns with a significant ad spend to drive conversions. My key responsibilities and achievements included:Conversion Growth: Increased year-on-year website conversion value by 66% while expanding reach and brand awareness throughout Europe, North America, and Australia.Website Relaunch: Project managed a website relaunch, involving re-platforming to Shopify… Show more As Digital Marketing Manager at Katy Sue Designs, I was responsible for building and managing paid search and social campaigns with a significant ad spend to drive conversions. My key responsibilities and achievements included:Conversion Growth: Increased year-on-year website conversion value by 66% while expanding reach and brand awareness throughout Europe, North America, and Australia.Website Relaunch: Project managed a website relaunch, involving re-platforming to Shopify and building a conversion-focused user interface.Campaign Management: Built and managed paid search and social campaigns to drive conversions.Team Leadership: Managed a marketing assistant, graphic designer, and all external agencies to deliver a strong, coordinated marketing effort.Email Marketing: Managed email marketing activities including conversion rate optimisation, email series and automation, subject line, creative and messaging testing, retargeting, and abandoned cart strategies. Show less

Newcastle Upon Tyne, United Kingdom

Washington, Tyne And Wear, United Kingdom

South East Asia, China And Australia

Sunderland, Tyne And Wear, United Kingdom

Certificate In Professional Marketing | Level 4, Marketing

Marketing Integrated Communication Digital Marketing

Professional Diploma, Digital Marketing | Level 5

Strategy and Planning Search Engine Optimisation Pay Per Click Marketing Email Marketing Digital Display Advertising Web Analytics Social.

Btec, Business Management