As the Performance Media Director at Lane Media, I played a pivotal role in the agency's growth and success. My responsibilities and achievements included:Strategic Leadership: As a member of the senior leadership team, I contributed to driving the overall direction of the business, overseeing media strategy and tactics across key accounts.Revenue Growth: Spearheaded the growth of ecommerce billings from 7% to 29% of the agency's gross profit and increased arts & culture… Show more As the Performance Media Director at Lane Media, I played a pivotal role in the agency's growth and success. My responsibilities and achievements included:Strategic Leadership: As a member of the senior leadership team, I contributed to driving the overall direction of the business, overseeing media strategy and tactics across key accounts.Revenue Growth: Spearheaded the growth of ecommerce billings from 7% to 29% of the agency's gross profit and increased arts & culture billings from 8% to 15%.Team Leadership: Built and led a team of performance media managers, fostering a collaborative and results-driven environment.New Business Acquisition: Successfully pitched and won multimedia accounts, securing prestigious clients such as Scottish Opera, Dekanta, Cask88, Braeburn, and Royal Collection Trust.Reporting and Efficiency: Streamlined the reporting process by introducing dashboards that eliminated the need for manual reporting, enhancing efficiency and accuracy.Award-Winning Campaigns: Led award-winning campaigns, earning recognition from Digiday Europe and the Marketing Society Star Awards for our work with Fairfax & Favor. Show less

As a Performance Media Manager at Lane Media, I was responsible for managing key accounts with a combined annual media spend of over £1 million. My key responsibilities and achievements included:Media Planning and Buying: Planned, presented, and bought media for a range of clients across professional services, travel and tourism, eCommerce, and the third sector.Digital Media Expertise: Worked at an advanced level with a variety of digital media channels including social, search,… Show more As a Performance Media Manager at Lane Media, I was responsible for managing key accounts with a combined annual media spend of over £1 million. My key responsibilities and achievements included:Media Planning and Buying: Planned, presented, and bought media for a range of clients across professional services, travel and tourism, eCommerce, and the third sector.Digital Media Expertise: Worked at an advanced level with a variety of digital media channels including social, search, video, and programmatic display.Data-Driven Strategy: Utilised data—analytics, competitor analysis, A/B tests—to define metrics and KPIs and inform strategy.Trend Analysis and Forecasting: Analysed trends and developed forecasts to provide innovative recommendations that supported marketing and business KPIs.Collaboration: Worked closely with content, creative, and wider marketing functions to streamline media processes.Stakeholder Guidance: Provided guidance, insights, and shared best practices with key stakeholders. Show less

As Digital Marketing Manager at Katy Sue Designs, I was responsible for building and managing paid search and social campaigns with a significant ad spend to drive conversions. My key responsibilities and achievements included:Conversion Growth: Increased year-on-year website conversion value by 66% while expanding reach and brand awareness throughout Europe, North America, and Australia.Website Relaunch: Project managed a website relaunch, involving re-platforming to Shopify… Show more As Digital Marketing Manager at Katy Sue Designs, I was responsible for building and managing paid search and social campaigns with a significant ad spend to drive conversions. My key responsibilities and achievements included:Conversion Growth: Increased year-on-year website conversion value by 66% while expanding reach and brand awareness throughout Europe, North America, and Australia.Website Relaunch: Project managed a website relaunch, involving re-platforming to Shopify and building a conversion-focused user interface.Campaign Management: Built and managed paid search and social campaigns to drive conversions.Team Leadership: Managed a marketing assistant, graphic designer, and all external agencies to deliver a strong, coordinated marketing effort.Email Marketing: Managed email marketing activities including conversion rate optimisation, email series and automation, subject line, creative and messaging testing, retargeting, and abandoned cart strategies. Show less