Liam Hoffman

Liam Hoffman Email and Phone Number

Head of AI @ The Strategy Group
Australia
Liam Hoffman's Location
Sydney, New South Wales, Australia, Australia
Liam Hoffman's Contact Details

Liam Hoffman work email

Liam Hoffman personal email

n/a
About Liam Hoffman

Liam has an adaptive, analytical and creative skillset that combines a deep understanding of human psychology with experience design and strategy. He excels at solving complex problems and creatively communicating strategies that deliver valuable, scalable, and desirable experiences for customers and employees, and more efficient and effective processes for organisations. Liam has led a range of projects with many diverse organisations of varying sizes, including Medical Technology, Mental Health, Retail, Local and State Government, Education, Telecommunications, Financial Services, Aged Care, Construction and Media. Specialised in user research, UX, service design and strategy, Liam always approaches engagements with a human-centred design approach and an empathetic mindset, ensuring clients feel understood and their customers and employees feel heard and valued. Liam’s depth of experience in qualitative and quantitative research and his eye for creativity and design provide organisations with a robust and pragmatic way to make evidence-based decisions that create lasting change and value. Liam strongly believes in the power of iteration and co-creation and always strives to bring key stakeholders along the journey to create buy-in and alignment.Ultimately, Liam’s motivation is to deliver valuable experiences and innovative strategies that align customer needs with organisational aspirations in a way that’s easily communicated, sustainable, scalable, and memorable for all parties.

Liam Hoffman's Current Company Details
The Strategy Group

The Strategy Group

View
Head of AI
Australia
Employees:
14
Liam Hoffman Work Experience Details
  • The Strategy Group
    Head Of Ai
    The Strategy Group
    Australia
  • The Strategy Group
    Manager
    The Strategy Group Jan 2024 - Present
    Sydney, Nsw, Au
    Leading project delivery and overseeing the management of resources, utilisation and operations.
  • The Strategy Group
    Senior Strategist
    The Strategy Group Jan 2023 - Jan 2024
    Sydney, Nsw, Au
  • The Strategy Group
    Design Strategist
    The Strategy Group May 2020 - Jan 2023
    Sydney, Nsw, Au
    The Strategy Group partners with leading organisations and government departments across Australia and the Asia Pacific to re-imagine the way they think, work, and collaborate. We work directly with our clients and embed ourselves as part of their innovation team in order to shift their mindsets and build their skill-sets to be customer-centric and innovation-focused.Our experience spans four key areas:1. Innovation Strategy: Enabling expansive growth through shattering assumptions and exploring what’s possible. Using Human-Centred Design to drive organisational transformation, create the new and novel, design policy and solve wicked problems.2. Customer & Experience Strategy: Enriching experiences and building customer-centricity into organisational DNA. Transforming the organisation, it’s culture and leadership to create excellent customer experiences.3. Business & Digital Strategy: Reimagining organisations business model with a digital and agile growth mindset. Using the Lean Start-up methodology to build, de-risk and scale new ventures, innovate business models and define new customer-centric value propositions.4. Employee Experience Strategy: Enabling organisations to capitalise on their human capital – unlocking the talent that already exists and attracting the best and the brightest in the industry. The Strategy Group leverages innovative methodologies to create impactful employee experience strategies.
  • Academy Xi
    Course Mentor (Ux Design)
    Academy Xi Feb 2020 - Apr 2020
    Sydney, New South Wales, Au
    I Supported UX Design students across a 10-week course with the goal of upskilling them for potential career transitions.I provided guidance, suggestions and feedback on research and design strategy, communication skills, and visualizing current/future state outputs effectively.I worked alongside the course instructor to improve and ensure course content and methodology was engaging and valuable for students.
  • Black Dog Institute
    User Experience Designer
    Black Dog Institute Nov 2019 - Feb 2020
    Randwick, Au
    Supported research teams and stakeholders across numerous digital intervention and prevention focused projectsKey Deliverables• Created high-fidelity design outputs like journey maps, personas, and wireframes to support research teams, and embed design thinking within the organisation• Conducted UX reviews and user testing to identify value propositions and user needs• Organised and facilitated design workshops for research teams and stakeholders
  • Datacom
    User Experience Researcher
    Datacom Sep 2019 - Sep 2019
    Auckland, Auckland, Nz
    ProblemClient wanted to ensure employees feel valued and heard by promoting an ecosystem of suggestions and feedback whilst reducing the effort involved in administration and support staffKey Deliverables• Conducted sprints to facilitate iterative research, design, and testing cycles that delivered valuable key insights, high fidelity personas, and refined and actionable concepts• Project outcome shaped client vision for next steps to implement concepts as part of a culture-change across all levels of the business
  • Hand Up Day
    Service Designer
    Hand Up Day Aug 2019 - Sep 2019
    ProblemClient aimed to plan and create a mentor/mentee service model for multiple user journeys on a digital platform.Key Deliverables• Defined user value propositions, developed service strategy through a blueprint and digital wireflow, and delivered a business model canvas and Minimum Viable Service concepts moving forward• Conducted qualitative user research, analysis and synthesis to form key insights, user profiles and personas
  • Academy Xi
    Customer Experience Designer
    Academy Xi Jul 2019 - Aug 2019
    Sydney, New South Wales, Au
    ProblemClient wanted to gain a clear understanding of the end-to-end user journey and identify strategies to ensure touchpoints are positive and consistent whilst the business is scalingKey Deliverables• Conducted user research, identified key insights and customer needs, delivered a current-state and future state journey map, and discovered future project opportunities• Findings and deliverables from the project have been implemented in current and future student academic journeys
  • Plus Fitness Sydney Cbd
    Sales Manager
    Plus Fitness Sydney Cbd May 2018 - Aug 2019
    • Managed and communicated all sales reporting, objectives and operations directly to the owner• Facilitated regular stand-up KPI meetings with staff• Produced innovative sales strategies and maintained strong customer relationships
  • Industrie Clothing
    Senior Sales Representative
    Industrie Clothing Sep 2016 - Aug 2019
    Sydney, Nsw, Au
    ● Consistently exceeded sales targets● Responsible for all store operations, communication, stock control, and supervision of staff

Liam Hoffman Skills

Leadership Customer Experience Service Design Sales User Experience Microsoft Powerpoint Data Analysis Experience Design Adobe Photoshop Strategic Planning Sales Management Vision Microsoft Office Microsoft Word Microsoft Excel Customer Service Sales Administration Management Research

Liam Hoffman Education Details

  • Academy Xi
    Academy Xi
    Service Design
  • Australian Catholic University
    Australian Catholic University
    Psychology

Frequently Asked Questions about Liam Hoffman

What company does Liam Hoffman work for?

Liam Hoffman works for The Strategy Group

What is Liam Hoffman's role at the current company?

Liam Hoffman's current role is Head of AI.

What is Liam Hoffman's email address?

Liam Hoffman's email address is li****@****.com.au

What schools did Liam Hoffman attend?

Liam Hoffman attended Academy Xi, Australian Catholic University.

What skills is Liam Hoffman known for?

Liam Hoffman has skills like Leadership, Customer Experience, Service Design, Sales, User Experience, Microsoft Powerpoint, Data Analysis, Experience Design, Adobe Photoshop, Strategic Planning, Sales Management, Vision.

Who are Liam Hoffman's colleagues?

Liam Hoffman's colleagues are Pierre-Alexandre Schaupp, Alycia Wolf, Stacey Morava, Marcus Naoum, Hakim Potter.

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