Liam Hoffman Email & Phone Number

Australia

Sydney, Nsw, Au

Leading project delivery and overseeing the management of resources, utilisation and operations.

Sydney, Nsw, Au

Sydney, Nsw, Au

The Strategy Group partners with leading organisations and government departments across Australia and the Asia Pacific to re-imagine the way they think, work, and collaborate. We work directly with our clients and embed ourselves as part of their innovation team in order to shift their mindsets and build their skill-sets to be customer-centric and innovation-focused.Our experience spans four key areas:1. Innovation Strategy: Enabling expansive growth through shattering assumptions and exploring what’s possible. Using Human-Centred Design to drive organisational transformation, create the new and novel, design policy and solve wicked problems.2. Customer & Experience Strategy: Enriching experiences and building customer-centricity into organisational DNA. Transforming the organisation, it’s culture and leadership to create excellent customer experiences.3. Business & Digital Strategy: Reimagining organisations business model with a digital and agile growth mindset. Using the Lean Start-up methodology to build, de-risk and scale new ventures, innovate business models and define new customer-centric value propositions.4. Employee Experience Strategy: Enabling organisations to capitalise on their human capital – unlocking the talent that already exists and attracting the best and the brightest in the industry. The Strategy Group leverages innovative methodologies to create impactful employee experience strategies.

Sydney, New South Wales, Au

I Supported UX Design students across a 10-week course with the goal of upskilling them for potential career transitions.I provided guidance, suggestions and feedback on research and design strategy, communication skills, and visualizing current/future state outputs effectively.I worked alongside the course instructor to improve and ensure course content and methodology was engaging and valuable for students.

Randwick, Au

Supported research teams and stakeholders across numerous digital intervention and prevention focused projectsKey Deliverables• Created high-fidelity design outputs like journey maps, personas, and wireframes to support research teams, and embed design thinking within the organisation• Conducted UX reviews and user testing to identify value propositions and user needs• Organised and facilitated design workshops for research teams and stakeholders

Auckland, Auckland, Nz

ProblemClient wanted to ensure employees feel valued and heard by promoting an ecosystem of suggestions and feedback whilst reducing the effort involved in administration and support staffKey Deliverables• Conducted sprints to facilitate iterative research, design, and testing cycles that delivered valuable key insights, high fidelity personas, and refined and actionable concepts• Project outcome shaped client vision for next steps to implement concepts as part of a culture-change across all levels of the business

ProblemClient aimed to plan and create a mentor/mentee service model for multiple user journeys on a digital platform.Key Deliverables• Defined user value propositions, developed service strategy through a blueprint and digital wireflow, and delivered a business model canvas and Minimum Viable Service concepts moving forward• Conducted qualitative user research, analysis and synthesis to form key insights, user profiles and personas

Sydney, New South Wales, Au

ProblemClient wanted to gain a clear understanding of the end-to-end user journey and identify strategies to ensure touchpoints are positive and consistent whilst the business is scalingKey Deliverables• Conducted user research, identified key insights and customer needs, delivered a current-state and future state journey map, and discovered future project opportunities• Findings and deliverables from the project have been implemented in current and future student academic journeys

• Managed and communicated all sales reporting, objectives and operations directly to the owner• Facilitated regular stand-up KPI meetings with staff• Produced innovative sales strategies and maintained strong customer relationships

Sydney, Nsw, Au

● Consistently exceeded sales targets● Responsible for all store operations, communication, stock control, and supervision of staff

Service Design

Bachelor Of Arts - Ba, Psychology