Digital Marketing Manager who works with businesses doing things differently to generate leads and win new customers. Because my clients range in industries, from professional services to marketplaces and even aviation, what I offer them is tailored too. My capabilities extend from lead generation through Google Search & Shopping Ads, Facebook Ads to lead nurturing via email marketing sequences and onsite conversion optimisations.What I enjoy most about marketing is the psychology behind WHY and HOW consumers make purchase decisions. I think this stems from curiosity as a child, always hassling my parents to better understand how the world works. I think this is reflected in my work today, as I always take a step back to try and understand the bigger picture and what it is my clients truly want to achieve.