Liam Kingswell Email & Phone Number

North Walsham, England, Gb

We use an audit-based marketing approach that utilises the latest tools and technologies to help our clients get the best bang for their buck. It’s essentially like having a sheep-eye’s view and x-ray vision over our client’s business and their competitors’ businesses in one smart move.We are experienced marketers first and foremost. A mix of skilful strategists, graphic design artists and battle-scarred creatives, and we care about every one of our clients while being fiercely dedicated to our craft. With expertise honed through a combination of decades of experience and a clear, incisive vision for marketing that delivers, Electric Sheep aims to be your own outsourced ‘in-house’ marketing agency.In short, we do it so you don’t have to. Our tailored marketing packages allow you to choose the price, service and marketing goals that work for your strategy. Get electric, grow business and break free of the pack.

London, Farringdon , Gb

Currently responsible for the delivery of all marketing activity from Make Agency to its clients. Working as the marketing department for many clients and managing specific projects for others, I oversee the strategy and implementation. Being a senior member of the company, I am involved with all aspects of the business from finances to company structure and processes.As a team we develop marketing strategies across the entire marketing mix. Any strategy can include a combination of website development, CRO & SEO to owned and paid social advertising across Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest and YouTube. Spending thousands on Google search, display, app and shopping advertising, Apple Search, Quora, Reddit, email marketing, offline activity for brand repositioning and concepts and everything in between, we develop plans to help businesses reach their goals.

London, Gb

Determined to address marketing’s falling esteem among young people, the School of Marketing embarked on its mission to change perceptions and started its search for emerging marketing talent to help spread the word... thus the Founding 50 was born!The new initiative supported by Marketing Week, education company Learn Et Al and Pearson College London, aims to solve the looming talent crisis in marketing by raising awareness of the profession as a desirable career option. The Founding 50 will help inspire future generations to see the excitement that marketing has to offer and reverse the perception young generations have around marketing.

Norwich, England, Gb

Managing over £1.5m worth of marketing spend across SEO, Affiliate, Social Media, PR, Video & Email channels.The home improvements market is a highly targeted and fast paced industry. Managing multiple target driven channels ensuring KPIs are delivered, reports generated and strategies implemented is a key area of the role. All of which are reported on and delivered to director level on a weekly and monthly basis.Working with a team of 3, the role relies upon managing the digital marketing team and the multiple agencies to deliver the overall marketing and business objectives. Within the past few months, SEO has been through a tender process and a realigned strategy which is delivering content at a rate faster than ever before. The Affiliate channel has been moved from a network to in-house, requiring new reporting and contracts - the benefits of which has meant better costs, returns and conversion rates.PR, Owned & Earned Social Media & Video now forms part of a connected and integrated plan, which focuses on specific stages of the customer journey and clear KPIs for each. The PR strategy has a regional and national plan to drive both brand awareness but also showroom footfall. Owned & Earned Social media has the ad budget divided across Awareness, Consideration and Advocacy, again with clear KPIs, and utilises internal posting with influencer campaigns.Video marketing involves collaborating across the marketing department and multiple agencies to define the projects for the year, deciding which type of content will have the greatest impact and delivering to multiple stakeholders. The sheer quantity of videos being delivered for the digital marketing team has grown 300% YoY.\ for 50% additional budget.Key Stats:Decrease Affiliate Cost of Sale by over 40% MoMIncrease Enquiry to Lead rate by 17% MoM

Coventry, England, Gb

Contacted directly by Millboard regarding the role of Digital Marketing Manager.Managing all aspects of the digital marketing for Millboard, from budgets and planning through to implementation. Ensuring that each channel is aligned with the overall marketing strategy and business objectives, maintaining an omni-channel approach to marketing the specific messages that resonate with each of the key customer segments.The maintenance of the website is an important element, however the redevelopment and deployment of a new website and continued on-going CRO are higher up the agenda to ensure the best possible UX, conversion rate and ROI. The process of these projects involves discussing the situation and objectives at Director Level, then the role required a strategy to be created to achieve these objectives and the tactics to ensure the strategy became a success were defined.A lead nurturing programme is on-going, using aspects of email marketing, targeted landing pages and retargeting campaigns to create the best possible UX and increase conversion rates.The social media strategy and brand voice is constantly developing, determined by the audience on the particular channel, striving towards increasing engagement and increasing our brand awareness and equity.Digital advertisements and publications are a collaborative effort with Millboard and the Publication as it is imperative to maintain our position as a premium brand, so the message and distribution must be the right ‘fit’. This thought process is taken into consideration for all advertisements outside of our direct channels to market.Personal Key Stats:Increase sample requests 49.6% YoY & 67.5% MoMIncrease website sessions 23.5% YoY & 48.8% MoM

Birmingham, West Midlands, Gb

Applied for the senior role at Selco for more responsibility and to take on new challenges.One aspect of the role involves planning and organising the delivery of the digital marketing plan month-on-month. Discussing to Director Level the activity scheduled throughout upcoming months and providing a digital plan to assist the promotion.Regarding the external activity itself, a plan is drawn up as to the most efficient method of providing a successful campaign and sent to the agency to implement. This relates to PPC, display advertising (including programmatic display), Facebook advertising and Gmail advertising. Once the agency have created and amended the adverts, they can then be monitored and adjusted to provide a higher conversion rate and CTR, and lower CPM and CPC.The role involves creating the display adverts through Google Web Designer and sending them across to the agency along with the Gmail ads..Internally, the email campaigns are coded in Dreamweaver with the images generated through Photoshop and Illustrator, whilst the homepage banners and content blocks are briefed into the creative team.To guarantee consistency across platforms, the product content is driven via the ERP system however content can still be managed via the CMS system, and there is the ability to create website specific discounts and promotions.Another important aspect of the role is landing page creation, coding pages through HTML5 and CSS for varying requirements ensuring each page is responsive to mobile and that tracking is added to key elements to track the success of the page.Reporting is key to any digital role, using Google Analytics, Hotjar, Optimizely, Tag Manager, Mixpanel and others, the website is frequently analysed to identify key performing products and pages, and to clearly define areas for improvement.Personal Key Stats:Increase account signups by 69% MoMIncrease target audience traffic by 22% MoM

Courbevoie, Île-De-France, Fr

Promoted to the role of Online Marketing Executive. Whilst still maintaining existing responsibilities, the new role focuses on taking control of marketing projects and had many additional responsibilities.An aspect of the role focus' on managing the PR agency from a social perspective to deliver social strategies, increase brand awareness and direct traffic towards the website; this is reported on through different analytics measures. Importantly, it involved developing and deploying a process for individual branches to manage their own social media accounts but are still centrally owned. The role also involves coordinating with the communication and creative agency the delivery of specific EDM and working within the CRM to ascertain which customers to market towards.Working on the website has many responsibilities, it involves working alongside the SEO agency for optimising the website, liaising with the marketing and IT departments to deploy and plan new digital projects. The website is constantly monitored through Google Analytics to assess the customer journey, measure retention and highlight future developments. It also involves managing the static content within the CMS and uploading and maintaining the thousands of products on the website through different systems and Excel. Through this knowledge, an element has involved working alongside the marketing and category teams to create external and internal literature.Significantly, for a period of many months, chosen to be part of a specific team created to develop and implement a strategy for creating a new website, social media accounts and catalogue for a completely new brand.Personal Key Stats:Increase social media followers by over 100% YoYIncrease traffic by 50% YoY

Courbevoie, Île-De-France, Fr

Assisted the online marketing manager with projects, mainly the uploading of products onto the website. This consisted of liaising with suppliers to gather information for products and imagery, ensuring they adhere to deadlines. Managing the entire process of downloading from the supplier system, checking, amending and reconstructing to be uploaded onto another system, and then uploading the imagery and documents onto another system - managing this process involved IT deployment so good communication and planning was key. Using the same systems, the website would be checked and corrections regarding images and data would be made constantly.There was also a large element of controlling and creating the content within the CMS, this involved managing the website email account, so being the first response to customer emails and coordinating the resolution of the queries.Personal Key Stats:Increase the online product portfolio by 6300%

Diploma In Professional Marketing (Digital Strategy)

Bachelor Of Arts (B.A. Hons), Ancient History