The global hotel industry is a $525 billion industry.That doesn’t mean operating a hotel is easy. Far from it. Rising labor costs, unpredictable demand, and expanding supply make it difficult to stay competitive and maintain profitability.The hotel industry has developed some of the most advanced revenue management techniques and technologies to make sure that you can sell your rooms to the right customer, at the right time, and at the right price. An unsold room is expiring inventory and a missed chance at revenue each day that you can’t get back. Yet certain hotel assets and amenities such as pools, cabanas, fitness centers, spas, and meeting rooms sit empty or underutilized during much of the year, especially on weekdays, during shoulder seasons, and in low-demand times.It is a problem that all hotels share, from small boutiques to large luxury resorts.But it doesn’t have to be this way.I’ve been helping hotels of all sizes generate new revenue from underutilized assets by marketing their pool and amenities for guests to come and use during the day.And guests love it. In fact, they have even created a term to describe the experience: a daycation!I’ve had the pleasure of helping hotels generate over $1 million in brand new revenue that would have otherwise been missed out on.Here’s one of my favorite reviews:"ResortPass has given us the opportunity to optimize our cabanas and poolside amenities through all channels and maximize revenue potential. By creating digital distribution with ResortPass we have been able to grow significantly and double our revenues YoY." Chanaka Gamaethige, Senior Director, Revenue Strategy, Omni Hotels & ResortsIf this sounds interesting, I’d love to have a conversation about how you get started with no start-up costs, complete control over pricing and availability, and a quick and easy setup process.Here's my Calendly link to schedule a call: https://calendly.com/liam-larkin-resortpass/callI will help you uncover opportunities to generate new revenue and optimize your assets.It thrills me to know that ResortPass is helping to bring revenue to our hospitality partners and joy to our guests. When I'm not working, you can find me playing soccer or tennis, walking my furry co-workers Elroy and Mr. Fox, or taking a much-deserved daycation at a beautiful hotel pool.