Liam Mulhall Email & Phone Number

London, England, United Kingdom

London, United Kingdom

70% of B2B customers are ready and willing to switch to competitors, research shows. To grow, protect and expand your customer base, you need a game changer to always stay one step ahead.FusionGrove (formerly Riverview B2B) is the account-based orchestration platform that helps B2B sales and marketing leaders overcome the challenges of competitive threats, selling across the entire portfolio and accelerating time to revenue. With our data-driven solution, you can:• Segment and target accounts with augmented data intelligence• Optimize content in co-ordinated plays• Orchestrate customer engagement at scale. We enable sales teams and channel partners to engage accounts and expand customer relationships, giving your business an edge in driving incremental revenue.We have helped Cisco, Dell, Citrix and other B2B companies achieve 40x to 80x ROI on campaigns in just 60 days and improve their partner engagement. To find out what could be missing in your Account-based Marketing strategy, contact me on LinkedIn. Experience true Account-based

Started and headed Brewtopia Ltd, a ground breaking beverage marketing company built on viral marketing and social media principles (before there were any principles!) for alternative FMCG distribution channels.Brewtopia was a company built ‘by the people, for the people’ – open source peer to peer engagement. - voting on every aspect of product development as it was being built in exchange for equity in the company, thus solving the dual problems of acquiring customers and product design simultaneously.Spent a great deal of time presenting to and working with organizations like Microsoft, Forrester, Cap Gemini on how these principles can be applied in a B2B business model.Brewtopia listed on the NSX in Australia in 2006 to become a leading supplier of beverages to the craft brewing industry

Role was to establish Red Hats first base in Sydney and build out the channel business in Asia Pacific - growing it's services, subscriptions and education revenues at double digit multiples. After listing inSpecifically the role encompassed identifing, profiling, recruiting, on-boarding and enabling business partners in our major target regions, including Australia, New Zealand, China, Taiwan, Japan.Red Hats subscriptions business increased by a total of business increased by and average of 48% YoY during that time and services by 59% YoY.• Established offices Australia, Hong Kong, China and Singapore during that time

Sydney, Australia

The role was cofunded head through GKN to work in a team to build out Cisco’s Sales and Technical AEC partner base.