Responsible for SEO, Performance Marketing, Campaigns and Content across Australia, New Zealand and Binance Australia Derivatives.

Guest lecturer at Griffith University for a Masters level digital marketing course, presenting students a ‘Practical guide to Digital Implementation’ leveraging my experience to support the completion of an upcoming assignment. I received excellent feedback from both students and the senior lecturer about the value of the presentation to the cohort.

Facilitated the marketing transition to an eCommerce model for Global and delivered a 200%+ increase in weekly eCommerce sales. Broke every company sales record in the 2021 BFCM promotion. In a fast paced leadership role, recruited 7 digital team members in 4 months and to build a strong EC marketing function for the business. Built effective processes to maximise team productivity. Created a performance oriented team culture built around effective task management and processes. This role has unfortunately been cut short due to a change in personal circumstance.

Delivered strong revenue & business growth with key initiatives in client acquisition, project management, professional development and talent acquisition. Under my management, the agency more than tripled monthly revenue in just 6 months and attracted top tier talent to the organisation to service work at the highest quality. Introduced Performance Marketing as a genuine service offering & scaled this new arm of the business into a managed team in under 6 months. Pivoted areas of the business for increased profitability, then planned a rebrand process to allow the business to take better advantage of the current economic market.

Played a pivotal role in the growth of one of Australia's leading Digital Growth Agencies, working with world renowned brands such as Porter Davis, Nimble, Prospa, Accor Hotels, Wyndham, Aim'n Activewear and more.

Planned, designed and executed successful Facebook Advertising campaigns for a range of local and international clients. Created lead generation, eCommerce and event marketing funnels, integrating a wide variety of software tools to create a smooth user experience and a remarkable outcome for the client. Also took on account management responsibilities, liaising regularly with clients to ensure a quality service was being delivered. As part of a professional development program, undertook sales training and built a successful sales funnel to create additional revenue for the agency.

Forming part of the foundation team, played a crucial role in the establishment of a Central Coast based surfing magazine. Designed, produced and executed a fully supported website to drive digital growth in readership. Assisted the publisher with various aspects of business start-up, marketing and social media strategy and provided regular advice in these areas. Achieved a growing social media presence and worked to ensure the magazine covered costs whilst assisting the local community.

Employed on a short term contractual basis tasked with social media management of an upcoming motorcycle rider. Over the course of campaign both followers and post engagement skyrocketed, with the client becoming the most talked about rider on Facebook. Was responsible for allocation and spend of budget and produced excellent results to a high level of client satisfaction. Was also involved in implementing marketing and social media initiatives with a major wristband client, as well as producing strategies for a range of other clients.

Primarily employed as a bartender servicing one of the Central Coasts premier resorts and dining destinations. This role involved advanced time management and service skills to ensure satisfied customers. Kims has an excellent reputation to uphold and staff are heavily involved in maintaining this tradition of excellence. This role also involved managing aspects of Kims social media and supplying regular media content for the resort. Also involved in admin and marketing processes.