Manage Firmwater's sales, marketing and customer success processes, including:Sales • Manage all incoming sales requests • Schedule and perform product demos • Develop lead follow-up email strategies • Nurture leads with relevant follow up emails and content • Conduct monthly sales reporting and implement new ways of increasing SQLsMarketing • Manage all marketing efforts including PPC and social media campaigns, email marketing and blog campaigns • Ensure website and blog content on WordPress is up to date and search engine optimized • Manage Hubspot processes including social media scheduling, email automation, workflow set-up, landing page design and website form development • Design landing pages for social media and software listing ad campaigns • Assist the company's marketing agency to develop quarterly blog and e-book campaigns • Write and edit blog content • Develop, launch and analyze LinkedIn advertising campaigns Customer Success • Oversee onboarding for new clients and respond promptly to support requests • Assist clients with content support including testing e-learning content, creating and updating content in Articulate 360, and quiz building • Write and maintain product documentation based on software updates and client feedback • Assist with contract renewals

• Managed 400+ travel agency accounts for Trafalgar via sales calls, webinars and newsletters • Supported outside sales managers through effective communication techniques and strong problem solving abilities • Work closely with the marketing team to execute campaigns • Leveraged strong inter-departmental relationships to manage escalated booking issues and solve customer needs

• Effectively used the Consultative Sales Process to sell Contiki, Insight Vacations and Busabout trips • Continuously ranked as a top monthly booker on the reservations team • Personal year-over-year number of passengers booked increased by more than 50% from my first year to my second

• Managed social media calendars and assisted in client story development and social media marketing strategy. In two months, one client’s Facebook likes increased by 34%. • Developed strong PR and communications abilities which included writing press releases, media pitches and blogs

• Took ownership of brand new business development department to develop and test outbound lead generation strategy in a startup environment • Built up marketing processes from the ground up in a niche business sector • Developed and implemented outbound email and social media strategy

• Assisted in the development and implementation of corporate social media plan (Linked In, Facebook, Pinterest, Twitter, Sprout Social, Google Analytics) • During my one-year tenure, the company witnessed growth of 35% (1178) for Twitter and 42% (1989) for LinkedIn. • Assumed a variety of writing and editing tasks tailored for global audiences including social media copy, HKTDC intranet stories, letters, website copy, video scripts, articles, and podcasts • Liaised with international offices in Toronto, Paris, Milan, Frankfurt and New York to ensure smooth social media implementation for international events and platforms• Performed research assignments as needed, particularly on digital and social media trends across Europe and Asia• Designed and operated two websites on the Wix platform• Produced video success stories about Hong Kong companies, which included script writing, organizing video shoots, and performing interviews and voiceovers• Produced well-executed promotional stories in both written and video formats, includingscript development, location reconnaissance, and organizing and conducting interviews