Lia Mora Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Strategical and Tactical Planning for media campaigns bringing creative thinking for Centauro, Truvia/Cargil, AiqFome, Wizard, Pluxee/Sodexo, Bacio de Latte, Avenue and Salton; Manage and structure processes of media budget, plans, and campaigns; Build and maintain good relations with clients, the Brazilian market, and vendors; Negotiation and analyses of media purchases. Structure and extract research from media platforms for media planning. Active participation in Bids. Teach and train media team for media platforms used as daily-based and research tools. Control and manage media budget, media checking, and media delivery.Manage pacing, and integrate media team and BI processes.Define and align KPIs for Branding and Performance campaigns.

São Paulo, Brasil

Media Planning and Strategy of Offline and Online campaigns for B3 (Bolsa de Valores), Clickbus, CNA and BRF Mercato Sadia. Team management, media negotiation, campaign optimization, presentations and reports of campaigns. Opportunity to lead a team in the development of 360° media plans and strategies.Research on media tools such as Ibope Monitor, TGI, Instar, and market updates to build strong and solid strategies based on data.Presentations to major decision-makers; Negotiation with vendors; Digital campaign analyses and setup on media tools for purchase.Mobile strategies integrated with OOH and geolocated/O2O.Awareness and Performance campaigns

São Paulo, Brasil

Partner with Health and Beauty clients advising them on how to grow their businesses using Meta platforms. Build and manage relationships and strategic conversations with key clients and agencies for media campaigns, creative advising, marketing partnerships and introduction of products from Meta.Work and collaborate with diverse group of internal cross functional teams; Serve as product consultant educating clients and agencies on Meta’s solutions, advertising strategies, best practices, and ultimately grow existing business partnerships. Analyze and solve client’s issues at Meta bringing best recommendation for each case.

Brasil

Strategical Planning, traffic management of digital campaigns for Colgate Palmolive (Colgate, Elmex, Sorriso, Palmolive, Protex, Pinho Sol, Ajax).Annual Budget Control, Negotiations and Analyses of Annual JBPs. Team management for all media execution, implementation and campaign optimizationPresentations and Reports of campaigns.Programmatic planning at DV360 and Verizon.

São Paulo, Brasil

Branding and Performance Media Planning of Online and Offline Campaign for National and International clients B2B and B2C (Siemens, Castrol Brasil, Castrol Latam, Pipefy, Mondelez, Estapar).Negotiation with vendors, team management, Implementation, operation and optimization of digital campaigns at media tools (facebook, linkedin, youtube, google ads and programatic media DV 360 and Campaign Manager).Daily Meetings, Status, Reports and Campaign presentations to clients.

São Paulo, Sp, Brasil

Strategic Media Planning for Nestle BrasilBranding campaigns for Nescafé, Purina (Dog Chow, Pro Plan and Friskies), Nesfit, Molico, Nescau Cereal, Cheerios and Institutional Nestle. Digital Campaign implementation, operation and optimization in social media, youtube, google ads and programatic media. Meetings and report presentation with data analyses focusing on results.Negotiation with vendors.

São Paulo, Sp, Brasil

Media strategical and tactical planning for Tim Brasil digital campaigns. Management, implementation of Branding and Performance campaigns.Daily optimization and monitoring at media tools such as Google Adwords, Facebook Business Manager, Linkedin Ads, DV 360/DBM, Twitter Ads.Google Analytics Data analyses., tagging and tracking of campaigns. Extraction of DCM Reports. Negotiation and business proposals with Vendors and publishers Final Reports with detailed data and analyses for every campaign.

São Paulo, São Paulo

Online and Offline Media Planner, media strategy and planning for the biggest retail bank in Brazil - Banco Bradesco. Management and optimization of Branding campaign for Bradesco Cartões, Bradesco Seguros, Bradesco Corretora, Agora Corretora, Bradescard, Paraná Banco e Norsk Hydro.Establishment of a new concept of Branformance for the clients. Daily optimization and monitoring of the campaigns, reaching better performance in Adwords, Facebook Business Manager, Linkedin Ads, DoubleClick Bid Manager, Twitter Ads, etc.Google Analytics Data analyses., tagging and tracking of campaigns.. Negotiation and business proposals with Vendors and publishers Programmatic Media Specialist at DBM, Gemini (Oath) – Negotiation of deals, Programatic Deals, Private Auction, Preferred Deals, Programmatic Garanteed, Tag Garanteed, 1st and 3rd party lists. Final Reports with detailed data and analises for every campaign.

São Paulo E Região, Brasil

Started as a Freelancer in July/2015 and was contracted in Dec/2015. Media strategy and planning for global clients such as Accenture, Fedex, Sony Playstation and PSN, Amazon, ONU/Acnur Refugees and Bridgestone. National clients such as Mercado Livre and Brasilprev.Part of smallers jobs and research for General Eletrics, Devry Group, GoDAddy, Grendene, Henkel and Docol. Specialist at research tools such as TGI and Ibope Monitor, GFK Advertising and Report, MW, Planview, ComScore and Ad media Tool. Ability to raise, extract and analyze strategical data for a target to develop a client´s tailmade campaign.Budget allocation and implementation of Offline (TV, OOH, Magazines, Cinema, Radio and Newspaper campaigns) and Online campaigns (Branding and Performance). Ability to operate and optimize campaigns at business managers tools such as Google Adwords, Google Analytics, Facebook Ads/Power Editor, Double Click, Programmatic Media, Dashboards, Twitter, Linkedin, etc. Business intelligence skills extracting data from campaigns and transfom into reports.

Rua Coronel Marques Ribeiro, 225

Started as Account Manager for Braspress News Magazine became Marketing Manager with 5 employees in 5 months; Reorganized mailing list, distribution and financial issues for the magazine. Created a new graphic project for Braspress News.Created “Braspress em Foco” as an endomarketing solution for shorter communication within the employees, 110 branches and headquarter; Responsible for the marketing department nationally developing all the communication, campaigns and media strategy and planning;. Strong responsibilities on national campaigns, distribution and control of marketing material to commercial department. Development of stands and participation of major Fair shows such as Couromoda, Francal, Logistics and Transports.Improved brand awareness to Braspress as one of the major logistics and shipping companies in Brazil.

Marketing, Business Administration

Activities and Societies: Atleta do time de VoleiPart of the Louisiana Tech University Volleyball team. Received "All Team player'​.

Executive Mba In Strategic Management Of Digital Media, Strategy And Digital Marketing