Liam O'Mara Email & Phone Number

New York City Metropolitan Area

Partner Marketing Lead for Global Agency Holding Companies

New York City Metropolitan Area

Lead marketing strategy for our portfolio of Retail Media Publisher Partners.

Greater New York City Area

PromoteIQ (Acquired by Microsoft)

Stamford, Ct.

Kingston, Ny 12401

• Responsible for managing the snowboard product line including product research, selection, purchasing, inventory management, and profitability for a family-owned specialty retailer with 6 locations across 3 states • Researched and analyzed point of sale system data to develop purchasing plans with over 25 vendors • Implemented new buying strategy that increased snowboard department dollar sales by 22% while increasing margins by 3.5% from 2012 to 2015 • Added 4 new brands which have had an 80% average increase in dollar sales from 2012 to 2015• Built a successful strategy with the clothing company, “686”, which became the 10th highest grossing brand within a 2-year period • Managed inventory of over 600 products throughout 6 store locations and the e-commerce channel • Trained and worked directly with over 50 employees at all locations to drive product sales • Built and maintained key relationships with 15 sales representatives to improve brand strength in retail locations

Beacon, Ny 12508

• Identified business needs and issues, captured market intelligence, and delivered opportunities that generated sales for the exclusive in-house magazines of St. Regis Hotels and Loews Hotels• Conducted peer-level conversations with senior executives to create new business opportunities • Developed leads using various approaches and cold called an average of 30 prospects per day

Kingston, Ny 12401

• Analyzed market research and utilized corporate event attendance to prospect for potential advertisers • Coordinated with Advertising Director to organize group budget goals and develop group sales strategies• Sold print and web advertising for 6 publications through cold calling, walk-ins, and contract renewals

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Beta Gamma Sigma National Business Honor Society

Bs Marketing, Marketing

Activities and Societies: Sigma Beta Delta National Business Honor Society, Snowboard Club