Liam Scullin Email & Phone Number

Greater Sydney Area

Group sales manager for Direct and Independent agencies.

Sydney, New South Wales, Australia

Sydney, Australia

North Sydney

Sydney, Australia

• Macquarie Media is one of the largest media companies in Australia, with investments in radio and digital assets.As the National Sales Manager I am directly responsible for generating growth in revenue from advertising.
• Proficiency in developing and communicating sales strategies and action plans, including finding non-traditional revenue streams and recognising cross platform opportunities
• Fostering and owning account development through strong client relationships and exceptional customer service
• New business acquisition and development
• Ability to understand data and metrics to leverage and drive sales growth across all lines of business
• Strong understanding of lead generation, conversion and close

Sydney, Australia

• Southern Cross Austereo operates more than 80 radio stations and 18 television stations across metropolitan, regional and rural centres in Australia.As the National Sales Manager I worked across the company’s digital.
• Management of the most successful sales team with the highest revenue across all SCA lines of business
• Recruitment and training of six team members including sales account managers and coordinators
• Establishment of successful long-term relationships with top-tier advertisers (multi-million dollar clients)
• New business development including acquisition of a number of global brands - 50 new clients added in the last 18 months
• Promotion of cross-platform advertising opportunities to generate growth and extend client advertising reach

Sydney, Australia

• NRS Media designs and implements proprietary revenue growth programs to generate new and incremental advertising revenue for media companies.Its clients include regional radio and television operators, large.
• Creation of long term relationships with media partners in radio, print and TV across Australia, Southern and Eastern Africa and Asia
• Establishment of new markets resulting in long-term contracts
• Development of pitch and presentation for new client acquisition or introduction of new products to existing clientsI consistently exceeded targets and was identified as the most successful Account Director in the.

Sydney, Australia

• NSW Sales ManagerOct 2004 – Dec 2008MTV Networks AustraliaMTV Australia and New Zealand is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New.
• Manage and incentivise three account managers and one assistant
• Complete 6 monthly appraisals with staff
• Broker agency and client annual deals
• Provide creative solutions for account managers’ briefs
• Set annual budgets for individual account managers and state team

Sydney, Australia

National Sales Executive WINNBN TV – National Nine Network Regional SalesMarch 2003-Oct 2004The WIN Network is the world’s largest privately owned regional television network and Australia’s largest commercial network. It reaches more than 9 million viewers across six states of Australia and the nation’s capital. Broadcasting throughout 23 markets, WIN’s.

Sydney, Australia

National Advertising Sales ManagerACP 1998 -March 2003I started with ACP in 1998 and worked across a number of the company’s assets including online and general publishing before being promoted to the National Sales Manager for ACP Sports titles.As the leader in sports publications ACP Sports had an unrivalled reputation for quality journalism and strong.

Sydney, Australia

• NSW Regional Sales RepresentativeUniversal Music Australia is a division of Universal Music Group, a global music leader with wholly owned operations in 60 territories. Its businesses also include Universal Music.
• Liaise with retail clients within my territory and ensure a high profile for Universal products within the stores
• Involvement in weekly chart and product meetings to develop market strategies.
• Increase total revenue for the territory by reaching and exceeding sell in targets and maintain strong sales in chart stores.