Liam Scullin Email & Phone Number

Greater Sydney Area

Group sales manager for Direct and Independent agencies.

Sydney, New South Wales, Australia

Sydney, Australia

North Sydney

Sydney, Australia

Macquarie Media is one of the largest media companies in Australia, with investments in radio and digital assets.As the National Sales Manager I am directly responsible for generating growth in revenue from advertising sales and the management of key, high-profile accounts.My proven leadership skills have seen my team consistently achieve and exceed year on year targets in a highly competitive commercial market.Core executive skills include:• Proficiency in developing and communicating sales strategies and action plans, including finding non-traditional revenue streams and recognising cross platform opportunities• Fostering and owning account development through strong client relationships and exceptional customer service• New business acquisition and development• Ability to understand data and metrics to leverage and drive sales growth across all lines of business• Strong understanding of lead generation, conversion and close• Building, motivating and inspiring my team of ten high performing account managers • Strong analytical, people, financial, organization, and communication skills• Comfortable working at C-suite level including networking, presentation and pitch

Sydney, Australia

Southern Cross Austereo operates more than 80 radio stations and 18 television stations across metropolitan, regional and rural centres in Australia.As the National Sales Manager I worked across the company’s digital, radio, web and mobile assets.My key achievements include:• Management of the most successful sales team with the highest revenue across all SCA lines of business• Recruitment and training of six team members including sales account managers and coordinators• Establishment of successful long-term relationships with top-tier advertisers (multi-million dollar clients)• New business development including acquisition of a number of global brands - 50 new clients added in the last 18 months • Promotion of cross-platform advertising opportunities to generate growth and extend client advertising reach

Sydney, Australia

NRS Media designs and implements proprietary revenue growth programs to generate new and incremental advertising revenue for media companies.Its clients include regional radio and television operators, large diversified newspaper publishers, international satellite television providers and conglomerate media companies operating and advertising through every medium.Working for a global sales and media conglomerate gave me first hand exposure to international markets and the opportunity to build relationships with key stakeholders across the world.My key responsibilities included:• Creation of long term relationships with media partners in radio, print and TV across Australia, Southern and Eastern Africa and Asia• Establishment of new markets resulting in long-term contracts• Development of pitch and presentation for new client acquisition or introduction of new products to existing clientsI consistently exceeded targets and was identified as the most successful Account Director in the business.

Sydney, Australia

NSW Sales ManagerOct 2004 – Dec 2008MTV Networks AustraliaMTV Australia and New Zealand is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand.It is operated by parent company Viacom International Media Networks headquartered in London with a local office in Sydney.I successfully grew annual revenue in my first year by 150% and continued to achieve significant year on year growth.Responsibilities included:• Manage and incentivise three account managers and one assistant• Complete 6 monthly appraisals with staff• Broker agency and client annual deals• Provide creative solutions for account managers’ briefs• Set annual budgets for individual account managers and state team• Client reward programs and functions

Sydney, Australia

National Sales Executive WINNBN TV – National Nine Network Regional SalesMarch 2003-Oct 2004The WIN Network is the world’s largest privately owned regional television network and Australia’s largest commercial network. It reaches more than 9 million viewers across six states of Australia and the nation’s capital. Broadcasting throughout 23 markets, WIN’s transmission spans the largest geographical area in the world. I managed a number of accounts including Telstra, Lion Nathan, Audi, Hyundai, ACP, Dairy Farmers, Ferrero, Mitsubishi Electric, Nestle, NRMA, Peugeot, Swift & Moore, Procter & Gamble, and Westpac.

Sydney, Australia

National Advertising Sales ManagerACP 1998 -March 2003I started with ACP in 1998 and worked across a number of the company’s assets including online and general publishing before being promoted to the National Sales Manager for ACP Sports titles.As the leader in sports publications ACP Sports had an unrivalled reputation for quality journalism and strong readership.Titles include: Australian & NZ Skiing, Australian Mountain Bike, Inside Cricket, Inside Rugby and Rugby League Week.My role was to maintain and expand major clients across all sports titles and to provide leadership and motivation for state sales managers, resulting in consistently exceeding monthly budgets

Sydney, Australia

NSW Regional Sales RepresentativeUniversal Music Australia is a division of Universal Music Group, a global music leader with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide. Universal Music Group is a unit of Vivendi, a global media and communications company.Key Responsibilities• Liaise with retail clients within my territory and ensure a high profile for Universal products within the stores• Involvement in weekly chart and product meetings to develop market strategies.• Increase total revenue for the territory by reaching and exceeding sell in targets and maintain strong sales in chart stores.