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Liam Smith Email & Phone Number
Head of Player Protection
at
Lottoland
1 work email found
@rank.com
1 phone found masked preview
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Player Protection
Location
Sheffield, England, United Kingdom
Company size
Who is Liam Smith? Overview
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Quick answer
Liam Smith is listed as Head of Player Protection at Lottoland, a company with 401 employees, based in Sheffield, England, United Kingdom. AeroLeads shows a work email signal at rank.com, phone signal, and a matched LinkedIn profile for Liam Smith.
Liam Smith previously worked as Director of Customer Operations at Rank Interactive and Director of Customer Services, Safer Gambling & Player Protection at Rank Interactive. Liam Smith holds Bsc, Computing from Sheffield Hallam University.
Company email context
Email format at Lottoland
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{first}.{last}@rank.com
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Profile bio
About Liam Smith
An inspirational Leader with track record in delivering strategic, operational and people activities.With many years experience in Customer operations and experience, Liam has held a number of senior roles, and understands the challenges of acquiring, retaining and serving customers compliantly, whilst maintaining high levels of performance. After leaving npower, Liam led and grew a number of outsourcing businesses in the UK successfully delivering large scale campaigns for many household brands and blue-chip clients, in the energy, finance, gaming and publishing sectorsLiam then started his own consulting business in 2014, to deliver independent consultancy and managed services to the market, focusing on outsource strategy and management, Customer Services strategy development and Managed Services for clients. Also, a Non-Executive Director to a number of growing businesses, providing advice and guidance on growth and business strategy.In 2016 Liam joined the Rank Group Plc to establish a new Customer operations Hub and transform the level of Customer Service and experience delivered to its customers. Built on multi-brand foundations the Hub is capable of delivering Customer operations for all the groups brands. In its first two years of operation the new Hub has improved Customer satisfaction considerably, transformed from a cost centre into a profit centre and integrated VIP Customer management, Safer Gambling, Customer verification and Fraud and Payments operations, and continues to reduce friction around Customer journeys and improve Customer experience.
Listed skills include Outsourcing, Business Development, Strategy, Management, and 46 others.
Current workplace
Liam Smith's current company
Company context helps verify the profile and gives searchers a useful next step.
Lottoland
16 roles
Liam Smith work experience
A career timeline built from the work history available for this profile.
Director Of Customer Operations
CurrentSenior leader responsible for the delivery of Customer Operations.Omni-channel Customer Services, Complaint Management, Customer Community Management, Fraud & Payments, Safer Gambling & Player Protection across all Rank Interactive brands and Rank Venues.
Oct 2022 - Present
Director Of Customer Services, Safer Gambling & Player Protection
Built Rank Interactive's realtime 24/7 Safer Gambling risk framework and controls to allow customers to play safely, and maintaining compliance for the business whilst balancing commercial growth for sustainability.Integrated the Stride Group Plc brands following acquisition, building a more cost efficient operational model delivering significant cost.
Jun 2016 - Oct 2022
Director Of Customer Services
Joined the group to establish a 24/7 Customer operations Hub to insource all omni-channel Customer Service activity, and transform Customer experience. Established a new Service centre in Sheffield integrating Customer Contact, VIP Account Management Safer Gambling & Fraud & Payments operations to deliver a more engaging and brand enhancing service for.
Jun 2016 - Oct 2022
Managing Director
Contact Center Managed Services (Ccms) Uk Ltd
CCMS UK Ltd provided strategic consultancy and managed outsource services for Customer Service and Experience in the UK & Europe.Providing strategic direction for Clients in Customer Service & Experience transformation. Grow the business to become one of the leading independent Consultancy providersEstablish the Managed Outsourced Services provision for.
Apr 2014 - Jun 2016
Chief Operating Officer
Brilliant Energy Limited
Brilliant Energy are a new entrant to the UK domestic energy market, providing electricity and gas for domestic customers. Its parent company operates the energy brands; gas.de, Stromio and Grunwelt in Germany and has over 1.2 million customers, alongside Amperax the wind turbine manufacturer. Responsible for achieving new UK supplier accreditation.
Apr 2015 - Mar 2016
Non-Executive Director
Various
Non-Executive Director providing independant guidance & support to the board, around business strategy and growth.Mentoring of Senior Management teamContribution to Business Strategy and growth
Jul 2014 - Dec 2015
Strategic Development Director
Ant: Creative Contact is one of the UK's leading outsourcers, offering multichannel contact campaigns to engage new and existing customers.Member of the board responsible for the Strategic development of the business.Developed a long term strategy for the business to deliver operational efficiencies, and growth. Rebranded the company, and offer, before.
Sep 2011 - Apr 2014
Head Of Outsource
Part of the npower retail markets senior management team responsible for the development of strategy & business plans for all outsourced voice activities across npower's UK residential and business retail markets.Comprising inbound & outbound sales & service activities, accounting for a combined outsource spend of £10.5m.Increased Sales in 2010 by 35% on.
Nov 2008 - Aug 2011
Head Of Business Development
Responsible for the growth and development of the SME business customer base, through development of new channels to market. New channels developed included an affinity partnership programme to sell npower retail products through affinity channels, and development of the first B2B online energy sales channel in the market.Delivered Gross Margin from Sales.
Oct 2006 - Nov 2008
Sme Business Markets Director
- Responsible for the management and development of all Business Sales channels, comprising 100 staff
- Set strategic direction for Business sales through business plan
- Responsible for achieving and exceeding business plan
- Motivate & Inspire Sales teams to achieve sales & revenue targets
- Ensure profitability of SME customer base through minimising cost of acquisition and maximising customer revenues at point of sale
Apr 2006 - Oct 2006
Head Of Contract Sales
- Responsible for the management & development of outsource sales agency channel
- Motivate and drive sales from outsourced sales agents to achieve and exceed business plan
- Contract management of outsourced sales agents to contractual performance levels
- Negotiation of contractual terms with new partners and variations to existing partner agreements
- Work cross functionally with Legal & procurement teams to limit risk and liability to the business
Apr 2004 - Apr 2006
Data Services Manager
Responsible for validation and provision of half-hourly data for around 28000 sites for npower mba customers, generating £1billion revenue per year.Responsible for Management and Personal development of Data Services Team consisting of 25 staff.Development of Added Value Data Services to differentiate npower as a Supplier.Responsible for managing a revenue.
Mar 1999 - May 2004
Is Project Manager
Yorkshire Electricity Group Plc
Project Management of IS projects using PRINCE2 Project Management methodologyPlanning and Control of ResourcesProduce Business Case and Feasibility StudiesBusiness Analysis and Process ModellingRequirements DefinitionFunctional DesignTechnical DesignProduction of Test Strategies and Test ScriptsProblem and Change ManagementSupplier ManagementCustomer.
Jan 1998 - Mar 1999
Telecommunications Project Manager
Yorkshire Electricity Group Plc
Project management of medium – large Capital expenditure schemesMicrowave Link Planning RF Design and LicensingTelephony NetworkingTechnical Design of Data Communication NetworksInstallation and design of HDSL PCM SystemsX.25 Network Planning and AnalysisEvaluation, selection and Procurement of Technical SolutionsTeam Management of eight telecommunication.
Sep 1991 - Jan 1998
Telecommunications Engineer
Yorkshire Electricity Group Plc
Aug 1987 - Aug 1991
Team & coworkers
Colleagues at Lottoland
Other employees you can reach at lottoland.com. View company contacts for 401 employees →
SE
Sandra Eiswirt
Colleague at Lottoland
Gibraltar, Gibraltar, Gibraltar
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NT
Nikolett Tóth
Colleague at Lottoland
La Línea, Andalusia, Spain, Spain
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AH
Ailsa H.
Colleague at Lottoland
Gibraltar, Gibraltar
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DR
Diana Roji
Colleague at Lottoland
Mijas, Andalusia, Spain, Spain
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HK
Heikki Korhonen
Colleague at Lottoland
Gibraltar, Gibraltar, Gibraltar
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PS
Pablo Sánchez Romero
Colleague at Lottoland
Seville, Andalusia, Spain, Spain
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UP
Urszula Panczak
Colleague at Lottoland
Gibraltar, Gibraltar, Gibraltar
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AN
Alex Niemann
Colleague at Lottoland
La Línea, Andalusia, Spain, Spain
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MH
Maryke Haywood
Colleague at Lottoland
City Of Cape Town, Western Cape, South Africa, South Africa
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ND
Nork Defender
Colleague at Lottoland
Gibraltar, Gibraltar
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Sandra Eiswirt
Colleague at Lottoland
Gibraltar, Gibraltar, Gibraltar
View →
NT
Nikolett Tóth
Colleague at Lottoland
La Línea, Andalusia, Spain, Spain
View →
AH
Ailsa H.
Colleague at Lottoland
Gibraltar, Gibraltar
View →
DR
Diana Roji
Colleague at Lottoland
Mijas, Andalusia, Spain, Spain
View →
HK
Heikki Korhonen
Colleague at Lottoland
Gibraltar, Gibraltar, Gibraltar
View →
PS
Pablo Sánchez Romero
Colleague at Lottoland
Seville, Andalusia, Spain, Spain
View →
UP
Urszula Panczak
Colleague at Lottoland
Gibraltar, Gibraltar, Gibraltar
View →
AN
Alex Niemann
Colleague at Lottoland
La Línea, Andalusia, Spain, Spain
View →
MH
Maryke Haywood
Colleague at Lottoland
City Of Cape Town, Western Cape, South Africa, South Africa
View →
ND
Nork Defender
Colleague at Lottoland
Gibraltar, Gibraltar
View →
6 education records
Liam Smith education
Bsc, Computing
Postgraduate, Management
Prince2, Project Management Practitioner - Practitioner No: P2/02264
Prince
Hnc, Electronics And Telecommunications
Onc, Electronics & Telecommunications
Education record
Silverdale School, Sheffield
FAQ
Frequently asked questions about Liam Smith
Quick answers generated from the profile data available on this page.
What company does Liam Smith work for?
Liam Smith works for Lottoland.
What is Liam Smith's role at Lottoland?
Liam Smith is listed as Head of Player Protection at Lottoland.
What is Liam Smith's email address?
AeroLeads has found 1 work email signal at @rank.com for Liam Smith at Lottoland.
What is Liam Smith's phone number?
AeroLeads has found 1 phone signal(s) for Liam Smith at Lottoland.
Where is Liam Smith based?
Liam Smith is based in Sheffield, England, United Kingdom while working with Lottoland.
What companies has Liam Smith worked for?
Liam Smith has worked for Lottoland, Rank Interactive, The Rank Group Plc, Contact Center Managed Services (Ccms) Uk Ltd, and Brilliant Energy Limited.
Who are Liam Smith's colleagues at Lottoland?
Liam Smith's colleagues at Lottoland include Sandra Eiswirt, Nikolett Tóth, Ailsa H., Diana Roji, and Heikki Korhonen.
How can I contact Liam Smith?
You can use AeroLeads to view verified contact signals for Liam Smith at Lottoland, including work email, phone, and LinkedIn data when available.
What schools did Liam Smith attend?
Liam Smith holds Bsc, Computing from Sheffield Hallam University.
What skills is Liam Smith known for?
Liam Smith is listed with skills including Outsourcing, Business Development, Strategy, Management, Business Planning, Change Management, Account Management, and Sales Management.
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