Liam Smith
AeroLeads people directory · profile

Liam Smith Email & Phone Number

Head of Player Protection at Lottoland
Location: Sheffield, England, United Kingdom 16 work roles 6 schools
1 work email found @rank.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email l****@rank.com
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Head of Player Protection
Location
Sheffield, England, United Kingdom
Company size

Who is Liam Smith? Overview

A concise factual answer block for searchers comparing this professional profile.

Quick answer

Liam Smith is listed as Head of Player Protection at Lottoland, a with 401 employees, based in Sheffield, England, United Kingdom. AeroLeads shows a work email signal at rank.com and a matched LinkedIn profile for Liam Smith.

Liam Smith previously worked as Director of Customer Operations at Rank Interactive and Director of Customer Services, Safer Gambling & Player Protection at Rank Interactive. Liam Smith holds Bsc, Computing from Sheffield Hallam University.

Company email context

Email format at Lottoland

This section adds company-level context without repeating Liam Smith's masked contact details.

{first}.{last}@rank.com
86% confidence

AeroLeads found 1 current-domain work email signal for Liam Smith. Compare company email patterns before reaching out.

Profile bio

About Liam Smith

An inspirational Leader with track record in delivering strategic, operational and people activities.With many years experience in Customer operations and experience, Liam has held a number of senior roles, and understands the challenges of acquiring, retaining and serving customers compliantly, whilst maintaining high levels of performance. After leaving npower, Liam led and grew a number of outsourcing businesses in the UK successfully delivering large scale campaigns for many household brands and blue-chip clients, in the energy, finance, gaming and publishing sectorsLiam then started his own consulting business in 2014, to deliver independent consultancy and managed services to the market, focusing on outsource strategy and management, Customer Services strategy development and Managed Services for clients. Also, a Non-Executive Director to a number of growing businesses, providing advice and guidance on growth and business strategy.In 2016 Liam joined the Rank Group Plc to establish a new Customer operations Hub and transform the level of Customer Service and experience delivered to its customers. Built on multi-brand foundations the Hub is capable of delivering Customer operations for all the groups brands. In its first two years of operation the new Hub has improved Customer satisfaction considerably, transformed from a cost centre into a profit centre and integrated VIP Customer management, Safer Gambling, Customer verification and Fraud and Payments operations, and continues to reduce friction around Customer journeys and improve Customer experience.

Listed skills include Outsourcing, Business Development, Strategy, Management, and 46 others.

Current workplace

Liam Smith's current company

Company context helps verify the profile and gives searchers a useful next step.

Lottoland
Lottoland
Head of Player Protection
United Kingdom
Website
Employees
401
AeroLeads page
16 roles

Liam Smith work experience

A career timeline built from the work history available for this profile.

Head Of Player Protection

United Kingdom

Director Of Customer Operations

Current

Sheffield, England, United Kingdom

Senior leader responsible for the delivery of Customer Operations.Omni-channel Customer Services, Complaint Management, Customer Community Management, Fraud & Payments, Safer Gambling & Player Protection across all Rank Interactive brands and Rank Venues.

Oct 2022 - Present

Director Of Customer Services, Safer Gambling & Player Protection

Sheffield, England, United Kingdom

Built Rank Interactive's realtime 24/7 Safer Gambling risk framework and controls to allow customers to play safely, and maintaining compliance for the business whilst balancing commercial growth for sustainability.Integrated the Stride Group Plc brands following acquisition, building a more cost efficient operational model delivering significant cost synergies whilst maintaining operational excellence and customer experience.

Jun 2016 - Oct 2022

Director Of Customer Services

Sheffield, United Kingdom

Joined the group to establish a 24/7 Customer operations Hub to insource all omni-channel Customer Service activity, and transform Customer experience. Established a new Service centre in Sheffield integrating Customer Contact, VIP Account Management Safer Gambling & Fraud & Payments operations to deliver a more engaging and brand enhancing service for customers.Delivered 24/7 operational model at reduced operating cost, and turned cost centre into a profit centre within 6 months of opening, through Proactive contact to re-engage lapsed customers and drive incremental deposits. Proactive Customer engagement now generating uplift in incremental deposits per annum.Leading a multiple award-winning team of 150FTE across onshore UK and offshore in Mauritius.Responsible for building & delivering Rank Safer Gambling programme to increase player protection controls, due diligence and fraud to reduce business risk and deliver on responsible gambling obligations.

Jun 2016 - Oct 2022

Managing Director

Contact Center Managed Services (Ccms) Uk Ltd

United Kingdom

CCMS UK Ltd provided strategic consultancy and managed outsource services for Customer Service and Experience in the UK & Europe.Providing strategic direction for Clients in Customer Service & Experience transformation. Grow the business to become one of the leading independent Consultancy providersEstablish the Managed Outsourced Services provision for clients

Apr 2014 - Jun 2016

Chief Operating Officer

Brilliant Energy Limited

United Kingdom

Brilliant Energy are a new entrant to the UK domestic energy market, providing electricity and gas for domestic customers. Its parent company operates the energy brands; gas.de, Stromio and Grunwelt in Germany and has over 1.2 million customers, alongside Amperax the wind turbine manufacturer. Responsible for achieving new UK supplier accreditation, wholesale trading & pricing strategy, establishing target operating model and customer acquisition.

Apr 2015 - Mar 2016

Non-Executive Director

Various

Non-Executive Director providing independant guidance & support to the board, around business strategy and growth.Mentoring of Senior Management teamContribution to Business Strategy and growth

Jul 2014 - Dec 2015

Strategic Development Director

Sheffield, United Kingdom

Ant: Creative Contact is one of the UK's leading outsourcers, offering multichannel contact campaigns to engage new and existing customers.Member of the board responsible for the Strategic development of the business.Developed a long term strategy for the business to deliver operational efficiencies, and growth. Rebranded the company, and offer, before raising the profile in the marketplace.Leadership of a team of c.300 employees in both operational and shared services teams. Restructured Operations division in 2012 to create greater efficiency and maximise profitability resulting in Gross Margin increasing from 20% to 34%.In December 2012 became focused on Business development and developed new business with new and existing major clients delivering billed revenue of £1.5m in 2013.

Sep 2011 - Apr 2014

Head Of Outsource

United Kingdom

Part of the npower retail markets senior management team responsible for the development of strategy & business plans for all outsourced voice activities across npower's UK residential and business retail markets.Comprising inbound & outbound sales & service activities, accounting for a combined outsource spend of £10.5m.Increased Sales in 2010 by 35% on previous year delivering £2.3m incremental Gross Margin for the business.Accountable in 2011 for the delivery of 125,000 Domestic sales & 15,000 SME new customer sales, equating to £13m Gross Margin per annum. Responsible for development and management of outsourced Customer Welcome Centre performing quoting & verification of 750,000 field sales per annum.

Nov 2008 - Aug 2011

Head Of Business Development

United Kingdom

Responsible for the growth and development of the SME business customer base, through development of new channels to market. New channels developed included an affinity partnership programme to sell npower retail products through affinity channels, and development of the first B2B online energy sales channel in the market.Delivered Gross Margin from Sales of £21m p.a. whilst managing revenue and sales commission budget of £4.8m.

Oct 2006 - Nov 2008

Sme Business Markets Director

United Kingdom

• Responsible for the management and development of all Business Sales channels, comprising 100 staff• Set strategic direction for Business sales through business plan• Responsible for achieving and exceeding business plan• Motivate & Inspire Sales teams to achieve sales & revenue targets• Ensure profitability of SME customer base through minimising cost of acquisition and maximising customer revenues at point of sale

Apr 2006 - Oct 2006

Head Of Contract Sales

United Kingdom

• Responsible for the management & development of outsource sales agency channel• Motivate and drive sales from outsourced sales agents to achieve and exceed business plan• Contract management of outsourced sales agents to contractual performance levels• Negotiation of contractual terms with new partners and variations to existing partner agreements• Work cross functionally with Legal & procurement teams to limit risk and liability to the business

Apr 2004 - Apr 2006

Data Services Manager

Responsible for validation and provision of half-hourly data for around 28000 sites for npower mba customers, generating £1billion revenue per year.Responsible for Management and Personal development of Data Services Team consisting of 25 staff.Development of Added Value Data Services to differentiate npower as a Supplier.Responsible for managing a revenue budget of £800,000Developed and responsible for npower’s Half-Hourly Online Service (www.npower.com/hhonline)Provide Business Sponsorship and direction to Projects as requiredAssist in strategic planning for Energy Services Business areaMaintain and develop ISO9001 Quality Procedures for accreditation

Mar 1999 - May 2004

Is Project Manager

Yorkshire Electricity Group Plc

United Kingdom

Project Management of IS projects using PRINCE2 Project Management methodologyPlanning and Control of ResourcesProduce Business Case and Feasibility StudiesBusiness Analysis and Process ModellingRequirements DefinitionFunctional DesignTechnical DesignProduction of Test Strategies and Test ScriptsProblem and Change ManagementSupplier ManagementCustomer Liaison

Jan 1998 - Mar 1999

Telecommunications Project Manager

Yorkshire Electricity Group Plc

Project management of medium – large Capital expenditure schemesMicrowave Link Planning RF Design and LicensingTelephony NetworkingTechnical Design of Data Communication NetworksInstallation and design of HDSL PCM SystemsX.25 Network Planning and AnalysisEvaluation, selection and Procurement of Technical SolutionsTeam Management of eight telecommunication engineers

Sep 1991 - Jan 1998

Telecommunications Engineer

Yorkshire Electricity Group Plc

United Kingdom

Aug 1987 - Aug 1991
Team & coworkers

Colleagues at Lottoland

Other employees you can reach at lottoland.com. View company contacts for 401 employees →

6 education records

Liam Smith education

Prince2, Project Management Practitioner - Practitioner No: P2/02264

Prince

Education record

Silverdale School, Sheffield
FAQ

Frequently asked questions about Liam Smith

Quick answers generated from the profile data available on this page.

What company does Liam Smith work for?

Liam Smith works for Lottoland.

What is Liam Smith's role at Lottoland?

Liam Smith is listed as Head of Player Protection at Lottoland.

What is Liam Smith's email address?

AeroLeads has found 1 work email signal at @rank.com for Liam Smith at Lottoland.

Where is Liam Smith based?

Liam Smith is based in Sheffield, England, United Kingdom while working with Lottoland.

What companies has Liam Smith worked for?

Liam Smith has worked for Lottoland, Rank Interactive, The Rank Group Plc, Contact Center Managed Services (Ccms) Uk Ltd, and Brilliant Energy Limited.

Who are Liam Smith's colleagues at Lottoland?

Liam Smith's colleagues at Lottoland include Christoph B., Diana Jozefko Benitez, Caroline Jay, Robert W., and Karolina Swist.

How can I contact Liam Smith?

You can use AeroLeads to view verified contact signals for Liam Smith at Lottoland, including work email, phone, and LinkedIn data when available.

What schools did Liam Smith attend?

Liam Smith holds Bsc, Computing from Sheffield Hallam University.

What skills is Liam Smith known for?

Liam Smith is listed with skills including Outsourcing, Business Development, Strategy, Management, Business Planning, Change Management, Account Management, and Sales Management.

Find 750M verified contacts

Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.

People with similar names

Check these profiles if this is not the Liam Smith you were looking for.

View similar profiles